2021 B2 Awards | Association of National Advertisers (ANA) | 12 February 2021 | TBA

The B2 Awards recognize and honor B2B marketers, agencies and suppliers who exhibit excellence in innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business and/or new media strategy, and successful new product and service introductions.

Dedicated solely to business marketing and communications, the B2 Awards are open to both internal and external agencies, corporate marketing teams, media firms, and individuals.

Forty-three general categories and five top awards for Agency of the Year (Small, Midsize, Large), B2B In-House Agency of the Year, and Individual Marketer of the Year ensure there’s a spot for a wide range of entrants.

2020 Winners

B2B Corporate Marketer of the Year

B2B Corporate Marketer of the Year: Large Enterprise:
• Russ Findlay, Global Chief Marketing Officer, Hiscox, Agency Partner: gyro New York

B2B Corporate Marketer of the Year: MidSize Enterprise:
• Richard Hepworth, President, Trelleborg Marine and Infrastructure, Agency Partner: Stein IAS

B2B Corporate Marketer of the Year: Small Business:
• Chris Shuptrine, Vice President of Marketing, Adzerk

B2B In-House Agency of the Year

B2B In-House Agency of the Year: Large:
• Green Dot Agency- Deloitte

B2B In-House Agency of the Year: Small:
• The Hatch, Cisco

B2B Agency of the Year

B2B Agency of the Year: Large:
• GOLD Winner: Edelman Business Marketing
• SILVER Winner: gyro
• BRONZE Winner: George P. Johnson Experience Marketing

B2B Agency of the Year: MidSize:
• GOLD Winner: MRM
• SILVER Winner: STEIN IAS
• BRONZE Winner: JUST Media

B2B Agency of the Year: Small:
• GOLD Winner: Retina
• SILVER Winner: SCHERMER
• BRONZE Winner: BizMark

General Category Winners

Account-Based Marketing:
• GOLD Winner: “Citrix - The Power of Three”, Citrix, Transmission
• SILVER Winner: Powering Partnerships”, Hitachi Vantara, twogether
• BRONZE Winner: “ABM: The Complete Picture”, Broadridge, BizMark

Agency Promotion:
• GOLD Winner: “Save Creative Soul”, Stein IAS
• SILVER Winner: “The Studio Launch”, Coldwell Banker
• BRONZE Winner: “gyro Executive Breakfast Pop-up Series”, gyro

Artificial Intelligence/Machine Learning:
• SILVER Winner: “Content Marketing has an ROI Problem, and Artificial Intelligence (AI) Can Change That”, inPowered registered
• BRONZE Winner: “How GE Appliances Leveraged DialogTech's AI-Powered Conversation Intelligence to Drive Appointments ”, GE Appliances, DAC
• BRONZE Winner: “Reputation.com’s 2019 Auto Reputation Report Points to Reputation Management as Key to Excellent Customer Experience, Revenue Growth”, Reputation.com

Augmented/Virtual Reality:
• GOLD Winner: “CES 2019”, Deloitte
• BRONZE Winner: “Disney “Dark Ride” Virtual Reality Experience”, Boehringer Ingelheim, gyro New York

Brand Identity:
• GOLD Winner: “The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc., Mower
• SILVER Winner: “Raise the game. Be Monumental.”, Monumental Sports & Entertainment, Brandpie
• BRONZE Winner: “Marvin”, VSA Partners

Brand Purpose:
• GOLD Winner: “Code & Response”, IBM Originals
• SILVER Winner: “The Unseen Ballet”, Dell Technologies, VMLY&R
• BRONZE Winner: B“Social Determinants of Health”, PwC

Broadcast Advertising:
• SILVER Winner: “Grainger Ranger Radio”, Grainger, gyro
• SILVER Winner: “Insperity "People Are More Than Just Numbers”, Insperity, gyro
• BRONZE Winner: “Save the Day Business Programs”, SDG&E, MeadsDurket

Content Marketing: Omni-Channel Content Program:
• GOLD Winner: “Brighthouse Financial Insights Panel”, Brighthouse Financial, BBH NY
• SILVER Winner: “HPE at the 2019 Grand Prix”, Hewlett Packard Enterprise, Digitas, Edelman & GMR Marketing
• BRONZE Winner: “2019 FIS Readiness Report”, FIS

Content Marketing: Book or eBook:
• GOLD Winner: “Fender Performance”, Trelleborg, Stein IAS
• SILVER Winner: “Content Marketing - Warehouse Automation Whitepaper”, Equipment Depot
• BRONZE Winner: “Hidden Advantage eBook”, Panduit, Nelson Schmidt Inc.

Content Marketing: Magazine (Print or Digital):
• SILVER Winner: “The Compass Magazine”, VAX VacationAccess, Revmade
• BRONZE Winner: “On The Move Magazine”, Honeywell Intelligrated, TriComB2B

Content Marketing: Podcast:
• GOLD Winner: “Corn Revolution Podcast”, Pioneer, Bader Rutter
• SILVER Winner: “Hiscox Side Hustle to Small Business Podcast”, Hiscox
• BRONZE Winner: “Macro Horizons: A Podcast on Global Trends in Fixed Income”, BMO Capital Markets

Content Marketing: Video (Short Form):
• GOLD Winner: “The 7 Strengths of Stone: Test Series”, ROCKWOOL, TRUE
• SILVER Winner: “Video Series: How Big Trends Affect Business Insurance”, Travelers, Digitas
• BRONZE Winner: “Video series celebrate engineering accomplishments—and the brand behind them”, HEIDENHAIN, LoSasso

Customer Experience:
• GOLD Winner: “Intel Hoobox - What if a smile could move a wheelchair?”, Intel, Doremus
• SILVER Winner: “Get Tax Ready: Your Guide to Tax Season Planning”, SmartVault
• BRONZE Winner: “Knauf Kup”, Knauf Insulation North American, Legacy Marketing

Customer Retention:
• GOLD Winner: “Coldwell Banker Clients for Life”, Coldwell Banker
• SILVER Winner: "Get Tax Ready: Your Guide to Tax Season Planning”, SmartVault
• BRONZE Winner: “Cisco Retains Customers for Life”, Cisco

Direct Response Marketing: Direct Mail:
• GOLD Winner: “Nutanix – We Challenge You”, Nutanix, Transmission
• SILVER Winner: “Knock Their Socks Off”, Syncsort (with partner Radius8), BizMark
• BRONZE Winner: “2019 New-to-Brand Direct Mail”, Phillips 66, 9thWonder

Direct Response Marketing: Email:
• GOLD Winner: “Reinvigorating Cross-Sell with Email”, First Midwest Bank
• SILVER Winner: “Hydrogen - The Next Step in Energy Evolution”, Mitsubishi Heavy Industries Europe, Edelman Business Marketing, a unit of Edelman
• BRONZE Winner: “Mitsubishi Heavy Industries Oil & Gas Demand Generation”, Mitsubishi Heavy Industries Oil & Gas, Edelman Business Marketing, a unit of Edelman

Display Advertising:
• GOLD Winner: “The World's Smoothest Business Traveller”, Click Travel, TRUE
• SILVER Winner: “Ingenuity4 the win”, Covance, Stein IAS
• BRONZE Winner: “Active Fixed Income, hiding in plain sight”, Vanguard, Huge and Media Kitchen

Employer Branding:
• GOLD Winner: “Becoming “United. Inspired.”, Epiroc USA, Performance Marketing
• SILVER Winner: “Save Creative Soul”, Stein IAS
• BRONZE Winner: “Kearney Global Corporate Re-brand”, A.T. Kearney, Siegel+Gale

Event Marketing: Proprietary Company Event, Single/Series:
• GOLD Winner: “Univision Upfront 2019”, Univision Communications Inc.,
• SILVER Winner: “The Unseen Ballet”, Dell Technologies, VMLY&R
• BRONZE Winner: “Mail's Bright Journey”, United States Postal Service, MRM

Event Marketing: Trade Show Exhibit:
• GOLD Winner: “Hitachi at RSNA 2019”, Hitachi Healthcare Americas, 3D Exhibits
• SILVER Winner: “Dell Client Solutions Group at Dell Technologies World 2019”, Dell Technologies, 3D Exhibits
• BRONZE Winner: “Empowering Experience”, Danfoss Power Solutions, Stein IAS

Event Marketing: Trade Show Marketing Program:
• GOLD Winner: “Carestream Dental, The Story Behind The Smile @ The 2019 IDS Show”, Carestream Dental Germany GmbH, Mower
• SILVER Winner: “Wanderlust – Where to?”, Derse
• BRONZE Winner: “Radius targeting to niche audiences”, Nationwide, UM

Incentive Marketing:
• GOLD Winner: “The Power to Do More Documentary”, Corteva, Bader Rutter
• BRONZE Winner: “Get to the Points marketing campaign”, Nationwide. Nationwide's iNHouse creative team
• BRONZE Winner: “Pitch to Win”, Nationwide, iNHouse Marketing Group, Nationwide

Innovation:
• GOLD Winner: “Social Determinants of Health”, PwC
• SILVER Winner: “Digital Marketing Transformation Framework”, Stein IAS
• BRONZE Winner: “Stories of Ambition”, JLL, gyro

Integrated Marketing Program, Large Enterprise:
• GOLD Winner: “Code and Response: Call for Code”, IBM Developer Marketing
• SILVER Winner: “The Creators Class”, Lipton, PepsiCo Content Studio
• BRONZE Winner: “The Greatest Story Never Told”, Honeywell, MRM

Integrated Marketing Program, Midsize Business:
• GOLD Winner: ““The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc., Mower
• SILVER Winner: “Momentum, NC”, Economic Development Partnership of North Carolina, Mythic
• BRONZE Winner: “Define Your More”, Wisconsin Economic Development Corporation, Nelson Schmidt

Integrated Marketing Program, Small Business:
• GOLD Winner: “Propelling A Startup Into A $100,000,000 DTC Lending Brand”, Lendly, DRUM Agency
• SILVER Winner: “Real Estate Agent Campaign”, Unison, Pragmatic Communications
• BRONZE Winner: “Wisconsin Dairy Farmer "Power of Promotion" Communications”, Dairy Farmers of Wisconsin

Lead Generation: C-Level:
• SILVER Winner: “Friend or Foe Lead Gen”, Panduit, Nelson Schmidt Inc.
• BRONZE Winner: “Gallagher Human Resources & Compensation Consulting practice “The Skills to Create a Masterpiece” Thought Leadership Campaign, Gallagher Human Resources & Compensation Consulting practice, ER Marketing
• BRONZE Winner: “Nutanix – We Challenge You”, Nutanix, Transmission

Lead Generation: Large Enterprise:
• GOLD Winner: “Ingenuity4 the win”, Covance, Stein IAS
• SILVER Winner: “True To Your Work”, Panasonic, MRM
• BRONZE Winner: “2019 New-to-Brand Lead Generation Campaign”, Phillips 66, 9thWonder

Lead Generation: Small/Medium Business:
• GOLD Winner: “The Caring Gene®”: Building demand for careers in long-term care.”, Iroquois Healthcare Association, Inc, Mower
• SILVER Winner: “The New Way Forward”, Flexport, Retina
• BRONZE Winner: “2020 Vision: Your Prescription for Success”, SmartVault

Media Planning: $1 Million - $5 Million Budget:
• BRONZE Winner: “The New Way Forward”, Flexport, Retina

Media Planning: Over $5 Million Budget:
• BRONZE Winner: “Protect, Enhance, and Amplify the Goldman Sachs Brand”, Goldman Sachs, The Media Kitchen

Media Planning: Under $1 Million Budget:
• SILVER Winner: “Peninsula: You do your thing. We'll take care of your HR.”, Peninsula HR, TRUE
• BRONZE Winner: “Ingenuity4 the win”, Covance, Stein IAS
• BRONZE Winner: “Assess to Progress”, ETS TOEIC, Stein IAS

Out-of-Home Advertising:
• GOLD Winner: “Start with People: Going Beyond the Card”, Mastercard, McCann New York
• BRONZE Winner: “Intel AI-Generated Out-of-Home”, Intel Corporation, Doremus
• BRONZE Winner: "Let's Go", TripActions, Circus Maximus

Print Advertising:
• GOLD Winner: “Project Minimize”, USG Boral, gyro
• SILVER Winner: “Friend or Foe Print”, Panduit, Nelson Schmidt Inc.
• BRONZE Winner: “Print Manifesto”, Conscious Advertising Network, gyro

Product Launch or Relaunch:
• GOLD Winner: “The Complete Picture”, Broadridge, BizMark
• SILVER Winner: “Start with People: Going Beyond the Card”, Mastercard, McCann New York
• BRONZE Winner: “Internet for the Future”, Cisco Systems Inc, The Hatch, Cisco

Public Relations:
• GOLD Winner: “The Unseen Ballet”, Dell Technologies, VMLY&R
• SILVER Winner: “SafeTug 360⁰ Experience”, Trelleborg, Stein IAS
• BRONZE Winner: “Achieving Dramatic Earned Media Results for an Existing Property”, Deloitte, Brodeur Partners

Sales Enablement:
• GOLD Winner: “5G Readiness Assessment Tool”, Verizon, MRM
• SILVER Winner: “Empowering Business Insurance Field Teams to Engage Brokers & Customers via Social”, Travelers Insurance
• BRONZE Winner: “Coldwell Banker Listing Concierge”, Coldwell Banker Realty

Search Marketing:
• SILVER Winner: “Independent Agent Page Addition to Nationwide Locator”, Nationwide

Social Media:
• BRONZE Winner: “Pioneering New Tech Activations on LinkedIn”, J.P. Morgan
• SILVER Winner: “LinkedIn’s Social-First Approach to Engaging Influencers & Audiences Alike”, LinkedIn, TopRank Marketing
• GOLD Winner: “The 7 Strengths of Stone: Test Series”, ROCKWOOL, TRUE

Sponsorship Program:
• GOLD Winner: “IDEAL Partnership with Wrigley Field”, IDEAL INDUSTRIES, INC. (Electrical and Infrastructure Businesses), Schafer Condon Carter
• SILVER Winner: “USGA Connected Course Pebble Beach”, Cisco Systems, Inc, Global Sponsorships, Cisco
• SILVER Winner: “TD Ameritrade”, Home Team Sports, a Division of Fox Sports

Thought Leadership:
• BRONZE Winner: “Digital Media Trends Survey, 13th Edition”, Deloitte
• SILVER Winner: “Hiscox Side Hustle to Small Business”, Hiscox
• GOLD Winner: “Social Determinants of Health”, Pwc

Website: Microsite or Landing Page:
• GOLD Winner: “Boston Regional Marketing Campaign”, Wells Fargo, OMD
• SILVER Winner: “2020 Vision: Your Prescription for Success”, SmartVault
• BRONZE Winner: “World of Zekelman”, Zekelman Industries, The Mx Group

Website: Over $100K:
• GOLD Winner: “RapidScale. Raise Your Expectations.”, RapidScale, 9thWonder Agency
• SILVER Winner: “Bringing to Life One Pentair”, Pentair
• BRONZE Winner: “DuPont Water Solutions Website Redesign”, DuPont, SCHERMER

Website: Under $100K:
• GOLD Winner: “Business Transformation & Web Experience Project”, Insight
• SILVER Winner: “Raise the game. Be Monumental.”, Monumental Sports & Entertainment, Brandpie
• BRONZE Winner: "Transforming Standard Textile's Website to Enable Business Growth”, Standard Textile, Mower