advertising+marketing’s Agency of the Year 2022 - Malaysia | Lighthouse Independent Media | 20 April 2022 | TBA

advertising+marketing’s Agency of the Year is recognised as one of the country’s premier awards programmes to measure, reward and recognise the industry’s top-performing agencies.

This is so much more than an evaluation of the work. Judged by a panel of senior marketers from influential brands, agencies will be assessed on their outstanding business performance, portfolio of clients and campaigns, people & culture and contributions to the industry at large.

AOTY is also home to the MARKies, rewarding the agencies behind the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry.

Categories
1. Analytics Agency of the Year
2. B2B Agency of the Year
3. Boutique Agency of the Year
4. Brand & Design Consultancy of the Year
5. Consultant of the Year
6. Content Marketing Agency of the Year
7. Creative Agency of the Year
8. CRM & Loyalty Marketing Agency of the Year
9. Digital Agency of the Year
10. eCommerce Marketing Agency of the Year *NEW*
11. Event Marketing Agency of the Year
12. Experiential Marketing Agency of the Year
13. Full Service Agency of the Year
14. Independent Agency of the Year
15. Influencer Agency of the Year
16. Integrated Marketing Agency of the Year
17. Lead Generation Agency of the Year
18. Market Research Agency of the Year
19. MarTech Agency of the Year *NEW*
20. Media Agency of the Year
21. Mobile Marketing Agency of the Year
22. New Kid on the Block
23. Performance Marketing Agency of the Year
24. Programmatic Agency of the Year
25. Public Relations Agency of the Year
26. Search Agency of the Year
27. Social Media Marketing Agency of the Year
28. Specialist Agency of the Year
29. Video / Production Company of the Year

Talent Categories
30. Agency Leader of the Year
31. Agency Team of the Year
32. Rising Star
33. Agency of the Year (not for entry)
34. Local Hero of the Year (not for entry)

2021 Winners

Agency of the Year
• FCB Malaysia

Local Hero of the Year
• FCB Malaysia

1. Analytics Agency of the Year
GOLD LOCAL HERO: Entropia
SILVER: Webqlo
BRONZE: ADA Asia Malaysia
BRONZE: Ampersand Advisory

2. B2B Agency of the Year
GOLD LOCAL HERO: Rhingle
SILVER: Archetype Malaysia
BRONZE: FCB Malaysia

3. Boutique Agency of the Year
GOLD LOCAL HERO: Mad Hat Asia
SILVER: Be Strategic
BRONZE: 4 Thirteen Group

4. Branding Agency of the Year
GOLD LOCAL HERO: FCB Malaysia
SILVER: M&C Saatchi Malaysia
BRONZE: Yellow Leads

5. Consultant of the Year
GOLD LOCAL HERO: FCB Malaysia
SILVER: Kingdom Digital Solutions
BRONZE: GO Communications

6. Content Marketing Agency of the Year
GOLD: Reprise
SILVER LOCAL HERO: Kingdom Digital Solutions
BRONZE: FCB Malaysia

7. Creative Agency of the Year
GOLD LOCAL HERO: FCB Malaysia
SILVER: LF Creative
BRONZE: Entropia
BRONZE: The Clan

8. CRM & Loyalty Marketing Agency of the Year
GOLD LOCAL HERO: FCB Malaysia
SILVER: Kingdom Digital Solutions
BRONZE: Entropia

9. Design Consultancy of the Year
GOLD LOCAL HERO: LF Creative
SILVER: FCB Malaysia
BRONZE: Entropia

10. Digital Agency of the Year
GOLD LOCAL HERO: Kingdom Digital Solutions
SILVER: Entropia
SILVER: M&C Saatchi-I
BRONZE: ADA Asia Malaysia

11. Event Marketing Agency of the Year
GOLD LOCAL HERO: Sumo Eleven
SILVER: Qlic Solution
BRONZE: Star Event

12. Experiential Marketing Agency of the Year
GOLD LOCAL HERO: THIRTY THREE POINT THREE
SILVER: Sumo Eleven
BRONZE: GO Communications

13. Full Service Agency of the Year
GOLD LOCAL HERO: FCB Malaysia
SILVER: Entropia
BRONZE: ADA Asia Malaysia

14. Independent Agency of the Year
GOLD LOCAL HERO: Kingdom Digital Solutions
SILVER: Mad Hat Asia
BRONZE: Sumo Eleven

15. Influencer Agency of the Year
GOLD LOCAL HERO:Kingdom Digital Solutions
SILVER:Mad Hat Asia
BRONZE: FCB Malaysia

16. Integrated Marketing Agency of the Year
GOLD LOCAL HERO: FCB Malaysia
SILVER: Webqlo
BRONZE: Entropia

17. Lead Generation Agency of the Year
GOLD LOCAL HERO: Ampersand Advisory
SILVER: Meekco.Asia
BRONZE: FCB Malaysia

18. Market Research Agency of the Year
GOLD: The Nielsen Company (Malaysia)
SILVER: GfK Malaysia
BRONZE LOCAL HERO: Milieu Insight

19. Media Agency of the Year
GOLD: Universal McCann
SILVER LOCAL HERO: Ampersand Advisory
BRONZE: Entropia

20. Mobile Marketing Agency of the Year
GOLD LOCAL HERO: TDG – TheDGroup
SILVER: Kingdom Digital Solutions
BRONZE: Entropia

21. New Kid on the Block
GOLD LOCAL HERO: Beatnk
SILVER: SPLIVE
BRONZE: Mutant Communications

22. Performance Marketing Agency of the Year
GOLD: Elixus Agency
SILVER: Aforemention (subsidiary of FOREFRONT)
BRONZE: ADA Asia Malaysia
LOCAL HERO: Maxis eCommerce & Retail

23. Programmatic Agency of the Year
GOLD: PHD Media
SILVER LOCAL HERO: Entropia
BRONZE: Ampersand Advisory

24. Public Relations Agency of the Year
GOLD: Edelman Malaysia
SILVER LOCAL HERO: Be Strategic
SILVER LOCAL HERO: GO Communications
BRONZE: Mutant Communications

25. Search Marketing Agency of the Year
GOLD LOCAL HERO: SearchGuru
SILVER: LOCUS-T
BRONZE: Reprise

26. Social Media Marketing Agency of the Year
GOLD LOCAL HERO: FCB Malaysia
SILVER: Edelman Malaysia
BRONZE: M&C Saatchi-I

27. Specialist Agency of the Year
GOLD LOCAL HERO: Mad Hat Asia
SILVER: FOREFRONT International
BRONZE: Maxis eCommerce & Retail

28. Video / Production Company of the Year
GOLD LOCAL HERO: FCB Malaysia
SILVER: Ampersand Advisory
BRONZE: Light Up 7

29. Agency Leader of the Year
GOLD: GO Communications
Individual: Peter De Kretser

SILVER: FCB Malaysia
Individual: Shaun Tay

BRONZE: Reprise
Individual: Stanley Clement

30. Agency Team of the Year
GOLD: FCB Malaysia
SILVER: Mad Hat Asia
BRONZE: Edelman Malaysia

31. Rising Star
GOLD: 4 Thirteen Group
Individual: Jan Lee Joe Jian

SILVER: FCB Malaysia
Individual: Jamie Hendricks

BRONZE: Mutant Communications
Individual: Victoria Brown