Adweek ARC Awards 2017 | Adweek | 16 October 2017 |

Adweek, in partnership with FPT Media’s Brand Storytelling Conference, are proud to present the second annual Adweek ARC Awards – honoring the finest branded storytelling produced in the past year.

In just a few short years, branded content has matured from a burgeoning category to a dynamic new business distinct from interruptive advertising. As a result, the biggest producers, executives and talent in the business are getting onboard, and nurturing their own storytelling genres.

The Adweek ARC Awards celebrates the creativity, originality and excellence coming out of this exciting new marketplace.

For a per-entry fee* of $400 nominations will be accepted across 21 categories and judged by an independent panel of jurors. Award-winners will be announced in the January 15, 2018 issue of Adweek and featured on Adweek.com.

In addition, winners in each category will be invited to the Adweek ARC Awards event, presented by Screenvision Media, to be held in Deer Valley during The Sundance Film Festival.

About Adweek, founded in 1978, and fully re-launched and redesigned in 2017, delivers vibrant and insightful, forward-thinking content via the traditional weekly print magazine and Adweek.com that informs and engages the advertising, media and marketing professionals that have always been the brand's core audience.

*Fees are non-refundable, once entries have been processed. All fees are per entry. Issue date subject to change.

Best Use of Long-Form Nonfiction (TV)
Winner: Outside Television
Client: Subaru, “Subaru Locals”

Best Nonfiction Series (Film)
Winner: BBDO New York
Client: General Electric, “Unimpossible Films”

Best Use of Long-Form
Nonfiction (Film)
Winner: Pereira & O’Dell
Client: NetScout, “Lo and Behold”

Best Use of Short-Form Nonfiction (Digital)
Winner: MullenLowe
Client: JetBlu

Best Use of Short-Form Nonfiction (Film)
Winner: MullenLowe
Client: Safe Roads Alliance, “Texting vs. Drinking”

Best Use of Fiction, Film Series (TV)
Winner: 72andSunny
Client: Target, “The Holiday Odyssey”

Best Use of Short-Form,
Fiction (Digital)
Winner/Client: Zappos

Best Use of Fiction,
Film Series (Digital)
Winner: Tongal
Client: Disney Consumer Products and Interactive Media, “Go Rogue”

Best Sponsored
Content
Winner: Forsman & Bodenfors
Client: Volvo Trucks, “Look Who’s Driving”

Best Use of Live
Experience/Events
Winner: Forsman & Bodenfors Client: SK-II, “Marriage Market Takeover”

Best Use of UserGenerated
Content
Winner: SapientNitro
Client: Mondelez International, “Australian CrowdColoured Short Film