Adweek Arc Awards 2021 | Adweek | 16 July 2021 | Virtual
Venue
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| Organizer | Adweek |
| Submission deadline | 16 Jul 2021 5:00pm EDT (over 3 years ago) |
| Date Awarded | 25 Oct 2021 5:00pm EDT (about 3 years ago) |
| Region | Americas |
Details
Adweek is proud to present the fourth annual Adweek Arc Awards—honoring the finest branded storytelling produced in the past year.
In just a few short years, branded content has matured from a burgeoning category to a dynamic new business distinct from interruptive advertising. As a result, the biggest producers, brands, executives and talent in the business are getting onboard and nurturing their own storytelling genres.
The Adweek Arc Awards celebrate the creativity, originality and excellence coming out of this exciting marketplace.
Awards Categories:
• Best Use of Short-Form Fiction
• Best Use of Short-Form Nonfiction
• Best Use of Short-Form Fiction Serial/Series
• Best Use of Short-Form Nonfiction Serial/Series
• Best Use of Short-Form Film
• Best Use of Long-Form Fiction
• Best Use of Long-Form Nonfiction
• Best Use of Long-Form Fiction Serial/Series
• Best Use of Long-Form Nonfiction Serial/Series
• Best Use of Long-Form Film
• Best Use of AI/ Machine Learning in Storytelling
• Best Use of Animation
• Best Use of Audio Storytelling
• Best Charity/Pro Bono/Pro-Social Effort
• Best Use of Cinema Advertising
• Best Use of Data/Insight Driven Storytelling
• Best Use of Brand/Product integration into existing IP
• Best Use of Influencer/Creator Marketing
• Best Live Broadcast/Live Streaming
• Best Use of Live Experience/Events
• Best Use of Mobile Video
• Best Music Video
• Best Use of Social
• Best Sponsored Content
• Best Use of Viral
• Best Use of Virtual Reality/AR