ANA B2 Awards 2022 | Association of National Advertisers (ANA) | 1 October 2021 | Fairmont Scottsdale Princess, 7575 E Princess Dr, Scottsdale, AZ 85255, USA

The ANA B2 Awards recognize the top performing business-to-business marketers, large or small, with a unique focus on driving demonstrable business results. This year, there are over 40 categories which have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry.

Award Categories

General Awards
• Integrated Marketing Program: Small to Midsize Business
• Integrated Marketing Program: Large Enterprise
• Large Enterprise Supportive Program
• Product Launch or Relaunch
• Sales Enablement Program
• Channel Partner Program
• Public Relations
• Employer Branding
• Recruitment Marketing
• Brand Purpose
• Customer Experience
• Digital Transformation
• Thought Leadership
• Corporate Branding Campaign
• Corporate Identity Program
• Pro Bono Campaign
• Microsite or Landing Page
• Corporate or Brand Web Site
• Digital Marketing Tools and Programs
• Lead Generation: Small/Medium Business
• Lead Generation: Large Enterprise
• Demand Generation: Small/Medium Business
• Demand Generation: Large Enterprise
• Video Marketing
• Direct Mail, Flat or Dimensional
• Email
• Proprietary Company Event, single/ series
• Trade Show or Conference
• Event Marketing Campaign
• Omni-Channel Content Program
• Podcast
• Magazine or book, print or digital
• Educational series
• Social Media
• Print Advertising
• Out-Of-Home Advertising
• Media Plan
• Sponsorship Program
• Account-based Marketing
• Augmented/Virtual Reality
• ROI/Growth
• Agency Promotion