ANA B2 Awards 2024 | Association of National Advertisers (ANA) | The Ritz-Carlton, Naples, 280 Vanderbilt Beach Rd, Naples, FL 34108, US

The last few years have been challenging, but you didn't stop doing business. If anything, the rate of change in business accelerated, especially in business-to-business marketing.

That's what makes the ANA B2 Awards more than an awards program — it's a peer proving ground showcasing how the world's best have effectively and efficiently improved and adapted their businesses in new and different ways.

2023 Winners

Agency of the Year - Large
Gold: MRM - Large Agency of the Year, MRM
Silver: Mower: Large Agency of the Year, Mower
Bronze: Bader Rutter: B2Braver, B2Bolder, B2Better, Bader Rutter

Agency of the Year - Midsize
Gold: Creativity in B2B We Need to Talk About It!, Stein IAS
Silver: Twogether, Bringing technology to life - Agency of the Year 2023, Twogether
Bronze: TRUE

Agency of the Year - Small
Gold: Park & Battery: The Breakout B2B Agency, Park & Battery
Silver: Twenty-five years in - and we're just getting started., SCHERMER
Bronze: Welcome to Revenue Marketing, BizMark, a Pedowitz Group Company

B2B In-House Agency of the Year
Winner: Tensar, A Division of CMC, Tensar, A Division of CMC

Multi-Year Impact
Bronze: Becoming the People-Centric Security Brand and Changing the Future of the Industry, Proofpoint
Bronze: C-Suite Insights Corporate Thought Leadership Program, Optum

Individual Marketer of the Year
Winner: Kristina Gregory, Constellation (Nominated by Weber Shandwick)

General Categories

Account-Based Marketing
Gold: Don't Be Sorry, Call Ari, Esquire Bank and Park & Battery
Silver: Powering Partnerships, Hitachi Vantara and Twogether
Bronze: Enlightening employers with a modern approach to mental health care
Bronze: Keeping It Cool: Henkel's Account-Based Transformation, Henkel Adhesives Technologies and Transmission

Agency Promotion
Silver: Bader Rutter's "The Good Minute" Podcast Series, Bader Rutter
Bronze: A Holiday Message from the Owner, Mower

Brand Purpose
Gold: Pay With Change, Sports Illustrated Swimsuit and Edelman
Silver: Direct Positive, Tempo and Bader Rutter
Silver: Into the Breach, Microsoft Canada and Intercept
Silver: Make B2B Everything it can be., LinkedIn
Bronze: Seek & Prosper, S&P Global and JOAN Creative

Channel Partner Program
Bronze: The $0.5 billion engine: Growing a channel from the ground up, Verizon and The Marketing Practice

Content Marketing
Gold: Deepening connections with deeper content., Red Wing Shoe Co. and SCHERMER
Silver: Keeping It Cool: Henkel's Account-Based Transformation, Henkel Adhesives Technologies and Transmission
Bronze: Becoming the #1 Source for Cybersecurity News & Information, Proofpoint
Bronze: Real Time Insights, EY, CNBC and Essence Mediacom

Corporate Branding Campaign
Gold: Demand More From Your Network, Juniper Networks and WONGDOODY
Bronze: Make The Connection, ICE (Intercontinental Exchange) and Prophecy
Bronze: Seek & Prosper, S&P Global and JOAN Creative

Corporate Identity Program
Gold: American Queen Voyages: NautiCode, American Queen Voyages / Hornblower and MRM NY
Silver: Distinguishing DMG, DMG and Stein IAS
Silver: Twelve, a world made from air, Twelve and Origin House

Corporate or Brand Website
Gold: Forest Stewardship Council Website - fsc.org, Forest Stewardship Council and MRM

Customer Experience
Silver: Into the Breach, Microsoft Canada and Intercept
Bronze: Innovation Mavericks, Microsoft Canada and Intercept

Demand Generation: Large Enterprise
Gold: Innovation Mavericks, Microsoft Canada and Intercept
Gold: Sustainability in Action, Republic Services and Merkle B2B
Silver: Align in the Metaverse, Microsoft Canada and Intercept
Bronze: Cutting back demand leads to more leads than ever before., Red Wing for Business and SCHERMER

Demand Generation: Small or Medium Business
Silver: Customer Stories Campaign, Maytag Commercial Laundry and Nelson Schmidt
Silver: Raise Your Game, Sage and Twogether
Bronze: MIssionSquare Retirement Call to Retire, MIssionSquare Retirement and Level Agency

Digital Marketing Tools and Programs
Gold: Drone Safety Zone, FirstEnergy and Mower
Silver: Suspecting Cushing's, Dechra and Stein IAS
Bronze: Let's Get to Work, Plante Moran and VMLY&R

Digital Transformation
Gold: Align in the Metaverse, Microsoft Canada and Intercept
Gold: Into the Breach, Microsoft Canada and Intercept
Silver: Keeping It Cool: Henkel's Account-Based Transformation, Henkel Adhesives Technologies and Transmission

Direct Mail, Flat or Dimensional
Bronze: Going Big With Dealer Recruitment, LiuGong North America and Nelson Schmidt

Email
Silver: Verizon Business Fios Digital Quote Email Journey, Verizon and Publicis CRMOne

Event Marketing Campaign
Gold: From Imagination to Reality at Mobile World Congress, Ericsson and Jack Morton
Silver: Align in the Metaverse, Microsoft Canada and Intercept
Bronze: Energia: Fly the Future, Embraer and Gravity Global

GEM Award
Gold: Direct Positive, Tempo and Bader Rutter
Silver: EY Real Time Business, EY, Reuters and Essence Mediacom
Bronze: Benefits of Benefits Principal Financial Group and TBWA\Chiat\Day - Los Angeles

Industry Sector Spotlight Award: Banking and Financial Services
Silver: Don't Be Sorry, Call Ari, Esquire Bank and Park & Battery
Bronze: Make The Connection, ICE (Intercontinental Exchange) and Prophecy

Influencer Marketing
Silver: ReadyForAnything, Bosch Professional and Clear B2B
Bronze: Dinner with Goop, Ajinomoto Co. Inc. and Edelman

Integrated Marketing Program: Large Enterprise
Gold: Introducing USPS Connect Local, United States Postal Service and MRM
Silver; Cow and Egret, RXO and Doremus+Co
Silver: Panasonic Connect - Moments That Matter, Panasonic Connect Co., Ltd. and MRM
Silver: The Batting Lab SAS and McCann New York
Silver: Vanguard Well On Your Way Integrated Marketing Program The Vanguard Group and Huge Inc.
Bronze: Seek & Prosper, S&P Global and JOAN Creative

Integrated Marketing Program: Small to Midsize Business
Silver: Discover The Palm Beaches "Between-The-Sessions" Groups & Meetings Campaign, Discover The Palm Beaches and Miles Partnership

International B2B Marketing Campaign
Gold: Seek & Prosper, S&P Global and JOAN Creative
Silver: Own Tomorrow, Payoneer and Gravity Global
Silver: Secure the Enterprise: "Freeze", Cisco, The Hatch and BETC
Bronze: Make B2B everything it can be., LinkedIn

Lead Generation: Large Enterprise
Gold: Cigna: Your New Growth Plan, Cigna Healthcare and MRM NY

Lead Generation: Small to Medium Business
Gold: Keep or Cull, Zoetis and Bader Rutter
Silver: Cassandra without the Pain, DataStax and BizMark, a Pedowitz Group Company
Silver: Introducing USPS Connect Local, United States Postal Service and MRM
Bronze: Marketing Automation Provides Mortgage Brokerage with a Sharp Competitive Edge, RCG Mortgage and Cleverman Inc.

Marketing on a Small Budget
Gold: Keep or Cull, Zoetis and Bader Rutter

Media Strategy
Gold: Perfect Balance, Symcor, Uncommon Toronto and Myers Media Collective

Metaverse/Emerging Technologies
Silver: From Imagination to Reality at Mobile World Congress, Ericsson and Jack Morton
Silver: Precision 360 Game Hub, Dell Technologies and Twogether

Microsite or Landing Page
Gold: ZS Data Connects Us, ZS and Stein IAS
Silver: Keeping It Cool: Henkel's Account-Based Transformation, Henkel Adhesives Technologies and Transmission

Out-of-Home Advertising
Bronze: Don't Be Sorry, Call Ari, Esquire Bank and Park & Battery

Podcast
Gold: Smart Talks with IBM, IBM and EightBar Collective
Gold: The Sage Sound Advice Podcast Sage and Twogether
Silver: Smart Acids - Breaking it all down one boron at a time, Univar Solutions
Bronze: This is Product Management Podcast, DISQO

Print Advertising
Silver: A Better Cannes Experience Starts Here, Roku and Merkle B2B
Bronze: More Opportunities in More Places, National Grid and Mower

Pro Bono Campaign
Silver: Open Every Door, One Hundred Black Men of New York and Mower

Product Launch or Relaunch
Gold: Long Live the XLA, Acora and TRUE
Gold: Pay With Change, Sports Illustrated Swimsuit and Edelman
Silver: The Prysmian League, Prysmian Group and Mower
Bronze: Introducing USPS Connect Local, United States Postal Service and MRM

Proprietary Company Event (Single/Series)
Gold: Univision Upfront 2022, TelevisaUnivision
Silver: Leading the Change Hispanic Marketing Forum, TelevisaUnivision
Silver: Mining into the Future, ExxonMobil and Weber Shandwick

Public Relations
Silver:: Coldwell Banker "Dream" Campaign, Coldwell Banker Real Estate and G&S Communications
Bronze: Launch MARSS PR at the World Defense Show, MARSS and Clear B2B Marketing & PR Ltd
Bronze: Mining into the Future, ExxonMobil and Weber Shandwick

Regional Spotlight Award: United Kingdom
Silver: Creativity in B2B We Need to Talk About It!, Stein IAS

ROI/Growth
Silver: Demand More, Juniper Networks and Stein IAS
Silver: Driving e-Commerce with myCoke, The Coca-Cola Company and MRM

Sales Enablement Program
Bronze: Create without limits, Siemens Digital Industries Software and Amazon Web Services and InVision Communications

Sponsorship Program
Gold: Driving Customer (Banks) Relationships Through Insights-Driven SBO Thought Leadership and Culture-Forward Programming, Mastercard and McCann New York
Gold: Sponsor X, Smartsheet
Silver: Deloitte & the WNBA: Driving change that matters, Deloitte
Bronze: Protiviti Activation - American Banker Most Powerful Women in Banking, Protiviti

Thought Leadership
Gold: Creativity in B2B We Need to Talk About It!, Stein IAS
Silver: State of the Whole Brand: How to build a whole brand - right now., Barkley

Trade Show or Conference
Gold: Views from the top, Expleo and Stein IAS
Bronze: Pack to the Future!, The Paper and Packaging Board and Stein IAS

Video Marketing
Gold: American Express Business Card Chronicles, American Express and Dentsu Creative
Silver: Cow and Egret, RXO and Doremus+Co
Silver: Demand More From Your Network, Juniper Networks and WONGDOODY
Bronze: MNTN Launches the Hottest Demo Ever with Help From Steve-O's "Hot Sauce For Your Butthole", Steve-O's Hot Sauce For Your Butthole and MNTN

Specialty Award

LinkedIn B2B Icon Award
Winner: Twelve, a world made from air, Twelve and Origin House

*In categories not listed, no winner was awarded.