Awards for Marketing Effectiveness 2023 | Incisive Media | 30 June 2023 | De Vere Grand Connaught Rooms, 61-65 Great Queen St, London WC2B 5DA, UK
Venue
De Vere Grand Connaught Rooms
De Vere Grand Connaught Rooms, 61-65 Great Queen St, London WC2B 5DA, UK
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Organizer | Incisive Media |
| Submission deadline |
30 Jun 2023 5:00pm BST
(over 1 year ago)
In your time zone: Jun 30 12pm EDT |
| Date Awarded |
23 Nov 2023 5:00pm GMT
(about 1 year ago)
In your time zone: Nov 23 12pm EST |
| Region | EMEA |
Details
In the two decades since its launch, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing performance.
The importance of effective and genuinely customer-needs-focused marketing in financial services, and its vital role in engaging with and empowering customers in the future, has gained increasing momentum.
Awards Categories
• Agency of the Year
• Marketer of the Year
• Young Marketer of the Year
• Most Effective Brand Strategy Small Company (Under 250 Employees)
• Most Effective Brand Strategy Large Company (Over 250 Employees)
• Most Effective Content Marketing Strategy Small Company (Under 250 Employees)
• Most Effective Content Marketing Strategy Large Company (Over 250 Employees)
• Most Effective Customer Experience
• Most Effective Global Campaign
• Most Effective Integrated Campaign B2B
• Most Effective Integrated Campaign B2C
• Most Effective Internal Engagement Campaign
• Most Effective Personalisation
• Most Effective Public Relations
• Most Effective Sustainable Product Campaign
• Most Effective Use of a Small Budget (Under 100k)
• Most Effective Use of Behavioural Science
• Most Effective Use of Social Media
Past winners
2022 Winners
Most Effective Brand Purpose
• Brooks Macdonald and Moreish Marketing
Most Effective Brand Strategy
• Fidelity International
Most Effective Campaign for Green Product
• Moody's ESG Solutions
Most Effective Content Marketing
• CFA UK & Vested Communications
• NOW: Pensions
Most Effective Customer Service
• AML Group with NOW: Pensions
Most Effective Global Campaign
• BlackRock (iShares)
Most Effective Integrated Campaign (B2B)
• BlackRock (iShares)
Most Effective Integrated Campaign (B2C)
• AML Group with Vanguard
Most Effective Internal Communication
• Deloitte 368 Internal Agency
Most Effective Personalisation
• Just Group plc
Most Effective Public Relations
• AIG Life
Most Effective Sponsorship (National)
• Waverton
Most Effective Use of a Small Budget (>£100k expenditure)
• Moreish Marketing and Fluent Money
Agency of the Year
• AML Group
Marketer of the Year
• Richard George Global Head, Integrated Marketing
Young Marketer of the Year
• Laura Hammond, Marketing Executive, Waverton Investment Management
Judges' Special Awards
Judges' Special Award for Consumer Insight
• Shawbrook Bank
Judges' Special Award for Marketing Learning
• Receptional
Judges' Special Award for Customer Experience
• American Express
Judges' Special Award for Marketing Excellence
• Blackrock with iShares