Awards for Marketing Innovation 2022 | The Financial Service Forum | 24 March 2022 | De Vere Grand Connaught Rooms, 61-65 Great Queen St, London WC2B 5DA, UK
Venue
De Vere Grand Connaught Rooms
De Vere Grand Connaught Rooms, 61-65 Great Queen St, London WC2B 5DA, UK
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| Organizer | The Financial Service Forum |
| Submission deadline |
24 Mar 2022 5:00pm GMT
(over 2 years ago)
In your time zone: Mar 24 1pm EDT |
| Date Awarded |
23 Jun 2022 5:00pm BST
(over 2 years ago)
In your time zone: Jun 23 12pm EDT |
| Region | EMEA |
Details
In the two decades since its launch, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing performance.
The importance of innovation in financial services, and its vital role in engaging with and empowering customers in the future, has gained increasing momentum . So too with marketing – technology, data capture, analytics, multi-channel, the rise of specialism, changes in departmental structures, evolving customer expectation and awareness, and brand authenticity have become increasingly important in all marketing fields – and especially in financial services.
Yet, in many ways, the experience of the past two years represents a defining moment – and to reflect that defining moment, we have this year renamed and refocused our established Awards for Product and Service Innovation as
Award Categories
Innovation Categories
1. Best Innovation in the Customer Journey
2. Best Innovation in Customer Service
3. Best Use of a Marketing Channel or Format
4. Best Innovation in Customer Personalisation
5. Best Use of Behavioural Science
6. Most Innovative Organisational Transformation
7. Most Innovative Marketing of New Product Launch
8. Best Use of Data and Analytics
9. Most Innovative Use of Audience Insights for Customer Profiling
10. Most Effective Innovation in Diversity and Inclusion
11. Most Innovative Partnership
12. Best Use of Marketing Technology
13. Most Effective Innovation in Relaunching an Existing Product or Service
The sector awards are:
• Most Effective Innovation in B2C
• Most Effective Innovation in B2B
The judge's special awards are:
• Best Agency Partnership
• Most Effective Innovation on a Limited Budget
• Best Creative Leap
and the final accolade to the best entry across all categories:
• Innovator of the Year
Past winners
2021 Winners
Best Innovation in Customer Experience
• ActiveQuote Ltd in partnership with Cardiff University - Project Rubee
Best Innovation in Customer Service
• Fluent Money Group - The MyFluent App - Transforming Customer Service
Best Innovation in Financial Inclusion
• Starling Bank
Most Innovative Use of Distribution
• Liberty Specialty Markets - Liberty Virtual Rooms
Best Innovation to an Existing Product or Service
• AIG Life UK: Critical Illness Choices
Most Innovative New Product or Service
• StepChange Debt Charity
Most Innovative Workplace Transformation
• Canoe Intelligence
Best Innovation in Mobile and Cybertech
• Fluent Money Group - The MyFluent App - An Innovation in Mobile
Most Innovative Use of Data and Analytics
• ActiveQuote Ltd in partnership with Cardiff University - Project Rubee
The Innovator of the Year
• Starling Bank
Innovation Partner of the Year
• Cowry Consulting
Best Innovation in Investments
• The Big Exchange
Best Innovation in Payments
• MuchBetter: MuchBetter eliminates fraud and releases 'impossible' contactless products
Best Innovation in Insurance
• AIG Life: Smart Health
Most Innovative Use of Behavioural Insight
• Oxford Risk
Best Overall Momentum Innovation
• Collective Benefits
Best Overall Disruption Innovation
• AIG Life: Critical Illness Choices
The One to Watch
• Active Quote Ltd and Cardiff University
• Fluent Money Group
• Legal and General with Salary Finance