B2B Marketing 2021 Martech Awards | B2B Marketing | 12 February 2021 | Virtual Awards

The Martech Awards: Why you should enter, how you can win and what happens after…
Check out this guide and find out
• Four inspirational reasons to enter the B2B Martech Awards
• The Four golden rules for winning a B2B Martech Award
• And how to maximise your Award win

If winning awards is your thing and you have a great martech campaign you want to tell the world, check out this guide.
And when you’ve read the guide, find out more about how to start your own Martech Award-winning journey.

The Martech Awards is open to anyone from across the globe, working to make martech more effective, with different categories aligned to the three primary groups – in-house marketers/marketing teams; vendors; agencies/consultants.

However far your entries make it – from shortlist, to runner up or award winner – you’ll get huge exposure, prestige, and creds for your brand, your team and your own personal profile.

2020 Winners

Martech vendor of the year:
• Gold: Marketo, an Adobe company
• Silver: Demandbase

Martech team of the year:
• Gold: Really B2B
• Silver: O2 Telefonica

UK-founded martech vendor
of the year:
• Gold: Webeo
• Silver: Infinity

Martech strategy agency
of the year:
• Gold: Stein IAS
• Silver: Don’t be Shy

Emerging vendor of the year (less than three years old):

• Gold: Webeo
• Silver: GatedContent.com

Martech enabled execution agency of the year:

• Gold: CleverTouch Marketing
• Silver: Don’t be Shy

Martech platform of the year (the ‘people’s choice’ awards):
• Gold: Hubspot
• Silver: Salesforce

Martech visionary of the year

• Gold: Annie Garvey, Covance
• Silver: Lee Hackett, BluprintX

Best use of marketing automation:

• Gold: ‘Accelerating people and process with martech’ for TMF Group, by Really B2B
• Silver: ‘The free trial workflow’ for UiPath, by Don’t be Shy

Best use of martech for customer engagement:
• Gold: ‘Microsoft services executive board‘ by Microsof

Best use of martech for sales enablement:
• Gold: ‘Sales insight engine’ for Aruba, a Hewlett Packard Enterprise company, by CRMT
• Silver: ‘Technology powers a new way of working’ for LAN3, by BabelQuest

Best use of VR/AR:
• Gold: ‘SafeTug 360° experience’ for Trelleborg, by Stein IAS
• Silver: ‘Cory Riverside energy immersive experience’ by Vismedia

Best use of martech for live events (online or real world):
• Gold: ‘Every second counts’ by IBM
• Silver: ‘Be the gamechanger program’ by Microsof

Best use of martech for ABM:
• Gold: ‘ABM: How technology and data leader Acxiom built a sales pipeline in 120 days’ for Acxiom, by Strategic IC
• Silver: ‘Accelerating account-level engagement in retail’ for Sorted, by Don’t be Shy

Martech transformation/ acceleration project of the year (martech team):
• Gold: ‘PwC’s marketing automation journey’ by PwC
• Silver: ‘Amadeus digital marketing ecosystem transformation’ by Amadeus

Best use of martech for demand generation:
• Gold: ‘Data disruptors’ for Redstor, by Really B2B
• Silver: ‘Value creation in deals campaign’ by PwC