B2B Marketing Awards 2021 | B2B Marketing | 9 July 2021 | TBA

The B2B Marketing Awards are the largest and most prestigious B2B marketing awards in B2B.
They’re designed to honour and celebrate the most innovative, creative and forward-thinking marketers and their campaigns.

Categories
A. Campaign media and mechanics
Category 1: Best multichannel campaign
Category 2: Best use of direct mail
Category 3: Best use of live, digital and/or hybrid events marketing
Category 4: Best use of public relations
Category 5: Best use of creative
Category 6: Best use of digital techniques or technologies
Category 7: Best use of social media or influencer marketing
Category 8: Best use of content marketing
Category 9: Best customer experience (CX) initiative

B. Planning and strategy
Category 10: Best use of customer insight
Category 11: Best use of thought leadership
Category 12: Best limited-budget campaign
Category 13: Most commercially successful campaign
Category 14: Best sales enablement initiative

C. Target audiences
Category 15: Best channel marketing initiative
Category 16: Best SME-targeted campaign
Category 17: Best corporate decision-maker targeted campaign
Category 18: Best employee engagement programme
Category 19: Best international campaign
Category 20: Best use of account-based marketing (ABM)

D. Aims and objectives
Category 21: Best brand initiative
Category 22: Best product launch campaign
Category 23: Best lead generation or nurturing campaign
Category 24: Best customer engagement initiative

E. Practitioner, supplier, and agency
Category 25: B2B marketing team of the year
Category 26: B2B marketer of the year
Category 27: B2B PR agency of the year
Category 28: B2B marketing communications agency of the year
Category 29: Grand Prix

2020 Winners

Best multichannel campaign
GOLD: ‘The world’s first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
SILVER: ‘The profit hunter’ for Embraer, by Gravity Global

Best use of direct mail
GOLD: ‘The world’s first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
SILVER: ‘A passport to the world’s top online travel agents’ for Karhoo, by Digital Radish

Best use of live-event marketing
GOLD: ‘Now at work’ by ServiceNow
SILVER: ‘Stealing the show’ for Truveris, by Earnest

Best use of public relations
GOLD: ‘Food fight’ for Flipdish, by Fight or Flight
SILVER: ‘The data literacy project’ for Qlik, by Brands2Life

Best use of creative
GOLD: ‘Pioneering the IntelligentEngine’ for Rolls-Royce, by Ogilvy
SILVER: ‘Shining a light on the black box of pharmacy benefits’ for Truveris, by Earnest

Best use of digital techniques or technologies
GOLD: ‘The profit hunter’ for Embraer, by Gravity Global
SILVER: ‘Connected customer growth engine’ for ServiceNow, by The Crocodile
BRONZE: ‘Introducing the world’s first immersive customer innovation experience for data information and solutions’ by Experian

Best use of social media or influencer marketing
GOLD: ‘Ask the expert’ by Intuit QuickBooks
SILVER: ‘Small talk with Peter Jones’ by Sage

Best use of content marketing
GOLD: ‘Sustainability at the core’ by DigiPlex
SILVER: ‘FlightPlan: Charting a course for the future’ for Inmarsat, by Ogilvy UK

Best customer experience (CX) initiative
GOLD: ‘Connected customer growth engine’ for ServiceNow, by The Crocodile
SILVER: ‘Ricoh lounge’ by Vodafone Business UK
BRONZE: ‘Empowering experience’ by Stein IAS

Best use of customer insight
GOLD: ‘The world’s first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B

Best use of thought leadership
GOLD: ‘Radical regeneration manifesto’ by Bidwells
SILVER: ‘Opportunity2030: The Standard Chartered UN SDG investment map’ for Standard Chartered, by Man Bites Dog
BRONZE: ‘Welcome to the frictionless future’ for Mastercard, by Earnest

Best limited-budget campaign
GOLD: ‘Radical regeneration manifesto’ by Bidwells
SILVER: ‘A passport to the world’s top online travel agents’ for Karhoo, by Digital Radish

Most commercially successful campaign
GOLD: ‘Be unforgettable’ for M&S Corporate Gifts, by Really B2B

Best sales enablement initiative
GOLD: ‘Backup. Move forward’ for Veeam Software, by Digital Radish
SILVER: ‘For the high achievers’ for HP, by Transmission

Best channel marketing initiative
GOLD: ‘Lenovo LEAP’ for Lenovo, by Motivforce
SILVER: ‘Dell Technologies cloud campaign’ for Dell Technologies, by Silver Agency
BRONZE: ‘For advisers on a mission’ for more2life, by Moreish Marketing

Best SME-targeted campaign
GOLD: ‘Ask the expert’ by Intuit QuickBooks
SILVER: ‘The bridge’ for Cisco, by Merkle | DWA

Best corporate decisionmaker targeted campaign
GOLD: ‘Be unforgettable’ for M&S Corporate Gifts, by Really B2B
SILVER: ‘Winning the hearts and minds of executives through account-based marketing’ for ServiceNow, by The Marketing Practice

Best employee engagement programme
GOLD: ‘Preventing a landslide: Steering employee engagement through a market crash with real-time data’ by DNV GL
SILVER: ‘Accenture’s African Caribbean programme’ by Accenture

Best international campaign
GOLD: ‘ASEAN campaign – Connecting businesses to where the growth is’ for HSBC, by Grey Advertising Hong Kong Limited + PHD Media

Best use of account based marketing
GOLD: ‘HP Apollo’ for HP, by Transmission
SILVER: ‘Energising efficiency’ for British Gas, by Really B2B

Best brand initiative
GOLD: ‘Superhuman’ for MAN Truck & Bus UK, by Gravity Global
SILVER: ‘Funding the wonderful’ for Crowdcube, by Rooster Punk

Best product launch campaign
GOLD: ‘Dukes of Chippingdom’ for Lamb Weston / Meijer, by Art of the Possible Agency
SILVER: ‘The world’s first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B

Best lead generation or nurturing campaign
GOLD: ‘Be unforgettable’ for M&S Corporate Gifts, by Really B2B
SILVER: ‘#GoldenQuarter’ by PwC
BRONZE: ‘Ingenuity4 the win’ for Covance, by Stein IAS

Best customer engagement initiative
GOLD: ‘Get retail ready, responsibly’ by Auto Trader
SILVER: ‘Ask the expert’ by Intuit QuickBooks

B2B marketing team of the year
GOLD: PwC
SILVER: DigiPlex

B2B marketer of the year
GOLD: Kate Owen, director of GTM, industry and account-based marketing, Capita plc

B2B PR agency of the year
GOLD: Infinite Global

B2B marketing communications agency of the year
GOLD: Transmission
SILVER: Stein IAS

Grand Prix: Campaign of the year
GOLD: ‘Dukes of Chippingdom’ for Lamb Weston / Meijer, by Art of the Possible Agency