Venue
TBA

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Organizer B2B Marketing
Submission deadline 9 Jul 2021 5:00pm BST (12 months ago)
In your time zone: Jul 9 12pm EDT
Date Awarded 24 Nov 2021 5:00pm GMT (7 months ago)
In your time zone: Nov 24 12pm EST
Region EMEA
Details

The B2B Marketing Awards are the largest and most prestigious B2B marketing awards in B2B.
They’re designed to honour and celebrate the most innovative, creative and forward-thinking marketers and their campaigns.

Categories
A. Campaign media and mechanics
Category 1: Best multichannel campaign
Category 2: Best use of direct mail
Category 3: Best use of live, digital and/or hybrid events marketing
Category 4: Best use of public relations
Category 5: Best use of creative
Category 6: Best use of digital techniques or technologies
Category 7: Best use of social media or influencer marketing
Category 8: Best use of content marketing
Category 9: Best customer experience (CX) initiative

B. Planning and strategy
Category 10: Best use of customer insight
Category 11: Best use of thought leadership
Category 12: Best limited-budget campaign
Category 13: Most commercially successful campaign
Category 14: Best sales enablement initiative

C. Target audiences
Category 15: Best channel marketing initiative
Category 16: Best SME-targeted campaign
Category 17: Best corporate decision-maker targeted campaign
Category 18: Best employee engagement programme
Category 19: Best international campaign
Category 20: Best use of account-based marketing (ABM)

D. Aims and objectives
Category 21: Best brand initiative
Category 22: Best product launch campaign
Category 23: Best lead generation or nurturing campaign
Category 24: Best customer engagement initiative

E. Practitioner, supplier, and agency
Category 25: B2B marketing team of the year
Category 26: B2B marketer of the year
Category 27: B2B PR agency of the year
Category 28: B2B marketing communications agency of the year
Category 29: Grand Prix

Past winners

2020 Winners

Best multichannel campaign
GOLD: ‘The world’s first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
SILVER: ‘The profit hunter’ for Embraer, by Gravity Global

Best use of direct mail
GOLD: ‘The world’s first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
SILVER: ‘A passport to the world’s top online travel agents’ for Karhoo, by Digital Radish

Best use of live-event marketing
GOLD: ‘Now at work’ by ServiceNow
SILVER: ‘Stealing the show’ for Truveris, by Earnest

Best use of public relations
GOLD: ‘Food fight’ for Flipdish, by Fight or Flight
SILVER: ‘The data literacy project’ for Qlik, by Brands2Life

Best use of creative
GOLD: ‘Pioneering the IntelligentEngine’ for Rolls-Royce, by Ogilvy
SILVER: ‘Shining a light on the black box of pharmacy benefits’ for Truveris, by Earnest

Best use of digital techniques or technologies
GOLD: ‘The profit hunter’ for Embraer, by Gravity Global
SILVER: ‘Connected customer growth engine’ for ServiceNow, by The Crocodile
BRONZE: ‘Introducing the world’s first immersive customer innovation experience for data information and solutions’ by Experian

Best use of social media or influencer marketing
GOLD: ‘Ask the expert’ by Intuit QuickBooks
SILVER: ‘Small talk with Peter Jones’ by Sage

Best use of content marketing
GOLD: ‘Sustainability at the core’ by DigiPlex
SILVER: ‘FlightPlan: Charting a course for the future’ for Inmarsat, by Ogilvy UK

Best customer experience (CX) initiative
GOLD: ‘Connected customer growth engine’ for ServiceNow, by The Crocodile
SILVER: ‘Ricoh lounge’ by Vodafone Business UK
BRONZE: ‘Empowering experience’ by Stein IAS

Best use of customer insight
GOLD: ‘The world’s first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B

Best use of thought leadership
GOLD: ‘Radical regeneration manifesto’ by Bidwells
SILVER: ‘Opportunity2030: The Standard Chartered UN SDG investment map’ for Standard Chartered, by Man Bites Dog
BRONZE: ‘Welcome to the frictionless future’ for Mastercard, by Earnest

Best limited-budget campaign
GOLD: ‘Radical regeneration manifesto’ by Bidwells
SILVER: ‘A passport to the world’s top online travel agents’ for Karhoo, by Digital Radish

Most commercially successful campaign
GOLD: ‘Be unforgettable’ for M&S Corporate Gifts, by Really B2B

Best sales enablement initiative
GOLD: ‘Backup. Move forward’ for Veeam Software, by Digital Radish
SILVER: ‘For the high achievers’ for HP, by Transmission

Best channel marketing initiative
GOLD: ‘Lenovo LEAP’ for Lenovo, by Motivforce
SILVER: ‘Dell Technologies cloud campaign’ for Dell Technologies, by Silver Agency
BRONZE: ‘For advisers on a mission’ for more2life, by Moreish Marketing

Best SME-targeted campaign
GOLD: ‘Ask the expert’ by Intuit QuickBooks
SILVER: ‘The bridge’ for Cisco, by Merkle | DWA

Best corporate decisionmaker targeted campaign
GOLD: ‘Be unforgettable’ for M&S Corporate Gifts, by Really B2B
SILVER: ‘Winning the hearts and minds of executives through account-based marketing’ for ServiceNow, by The Marketing Practice

Best employee engagement programme
GOLD: ‘Preventing a landslide: Steering employee engagement through a market crash with real-time data’ by DNV GL
SILVER: ‘Accenture’s African Caribbean programme’ by Accenture

Best international campaign
GOLD: ‘ASEAN campaign – Connecting businesses to where the growth is’ for HSBC, by Grey Advertising Hong Kong Limited + PHD Media

Best use of account based marketing
GOLD: ‘HP Apollo’ for HP, by Transmission
SILVER: ‘Energising efficiency’ for British Gas, by Really B2B

Best brand initiative
GOLD: ‘Superhuman’ for MAN Truck & Bus UK, by Gravity Global
SILVER: ‘Funding the wonderful’ for Crowdcube, by Rooster Punk

Best product launch campaign
GOLD: ‘Dukes of Chippingdom’ for Lamb Weston / Meijer, by Art of the Possible Agency
SILVER: ‘The world’s first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B

Best lead generation or nurturing campaign
GOLD: ‘Be unforgettable’ for M&S Corporate Gifts, by Really B2B
SILVER: ‘#GoldenQuarter’ by PwC
BRONZE: ‘Ingenuity4 the win’ for Covance, by Stein IAS

Best customer engagement initiative
GOLD: ‘Get retail ready, responsibly’ by Auto Trader
SILVER: ‘Ask the expert’ by Intuit QuickBooks

B2B marketing team of the year
GOLD: PwC
SILVER: DigiPlex

B2B marketer of the year
GOLD: Kate Owen, director of GTM, industry and account-based marketing, Capita plc

B2B PR agency of the year
GOLD: Infinite Global

B2B marketing communications agency of the year
GOLD: Transmission
SILVER: Stein IAS

Grand Prix: Campaign of the year
GOLD: ‘Dukes of Chippingdom’ for Lamb Weston / Meijer, by Art of the Possible Agency