B2B Marketing Killer Content Awards 2021 | Demand Gen Report | 30 April 2021 | Virtual

Let’s be real: 2020 was a bit of a hot mess. We all had to adapt in some way, whether it was changing where and how we worked, dealing with cut budgets or responding to new, more aggressive goals.

But when the going got tough, B2B marketers and content creators got going!

With the 2021 Killer Content Awards, we’re celebrating the brands that rose to the occasion, still creating compelling and innovative campaigns despite all the chaos. Nominations are now open and we can’t wait to see all the new, innovative campaigns and approaches that came to fruition over the past year.

Want Your Brand On The List?
Every year, the B2B Marketing Exchange garners hundreds of nominations from companies across industry verticals and of all sizes and marketing approaches. After the nominations phase closes, our editorial team will narrow down the pool to a list of finalists. Our executive team will then assess the finalists and select winners.

Don’t miss the opportunity to be spotlighted in our annual Killer Content Awards report and across our various event and content properties. This year, we’ll be celebrating virtually through an exclusive awards ceremony.

The Categories
• Account-Based Marketing Campaign
• Audio Content
• Buyer-Focused Content
• Channel Partner Marketing
• Design Concept/Theme
• Influencer Campaign
• Interactive Content
• Multi-Touch Campaign
• Nurture Campaign
• Packaged/Bundled Content
• Publisher Partnership
• Research-Based Content
• Sales Enablement Content
• Short-Form Content
• Video Content

2020 Winners

Account-Based Marketing:
• JLL
• RINGCENTRAL

Agency Partnership:
• INTELLIGENT DEMAND
• GTT
• MEDTRONIC

Audio Content:
• LOLA.COM
• VAUTO

Buyer-Focused Content:
• MOMENTFEED
• OPTUM

Cause Marketing:
• EX.CO

Channel Partner Marketing:
• CISCO PARTNER MARKETING
• SAMSUNG ELECTRONICS AMERICA

Customer Lifecycle Marketing:
• SAP CONCUR

Design Concept/Theme:
• NTT
• SMARTVAULT

Influencer Campaign:
• ALCATEL-LUCENT
• SAP

Interactive Content:
• BYTHON
• DXC TECHNOLOGY

Measurable ROI:
• ID WHOLESALER
• OSISOFT

Multi-Touch Campaign:
• CISCO WEBEX
• MANHEIM

Nurture Campaign:
• CARBON BLACK
• PAYCOR

Packaged / Bundled Content:
• NITTO, INC.
• EQUIFAX

Research-Based Content:
• CLIO
• WALKER SANDS

Sales Enablement Campaign:
• POWER OBJECTS, AN HCL TECHNOLOGIES COMPANY
• U.S. CELLULAR FOR BUSINESS

Short-Form Content:
• BOTTOMLINE TECHNOLOGIES
• RUSSELL REYNOLDS ASSOCIATES

Social Amplification:
• FLEXPORT
• REFINITIV

Video Content:
• 6SENSE
• EXPERIAN