Campaign Media Awards 2022 | Haymarket Media Group Ltd. | 20 January 2022 | London Hilton on Park Lane, 22 Park Ln, London W1K 1BE, UK

The Campaign Media Awards are all about celebrating the ideas, innovation and strategic thinking that are changing media. The categories reflect the fast- moving media landscape and recognise the talent who are driving the change.

Categories

Product Sector Categories
• Alcoholic Drinks
• Automotive
• Banks & Financial Services
• Charity
• Consumer Electronics
• Corporate & Utilities
• Fashion & Beauty
• Food, Drink & Household
• Healthcare
• Media & Entertainment
• Public Sector
• Retail - Online & Offline
• Travel & Leisure

Data & CRM Categories
• The CRM & Media Award
• The Data & Creativity Award

Content Categories
• Best Use of Experiential
• Best Social Strategy
• Branded Content
• Content Strategy
• Media Partnerships: Budget under £250K
• Media Partnerships: Budget over £250K

Insight & Innovation Categories
• Best Use of Insight
• Creative Idea: Budget under £250K
• Creative Idea: Budget over £250K
• Product Innovation - Media Agency
• Product Innovation - Media Owner
• Total Communications Campaign

International
• Best International Strategy

Best of the Best Categories
• Agency Team of the Year
• Commercial Team of the Year
• Campaign Media Awards 2022 - Campaign of the Year

2021 Winners

Product Sector Categories

Alcoholic Drinks
• Jack Daniel's (Tennessee Apple), From Out-Out Evenings to Laidback Afternoons

Automotive
• Fiat Chrysler Automobiles, Jeep Vs Tank: How we Reframed the Battleground to Win the War

Banks & Financial Services
• HSBC UK, Addressing the No Fixed Address problem

Charity
• The British Heart Foundation, BHF 24 Hours in A&E: Heart Special

Corporate & Utilities
• Vodafone, Getting Londoners to see Red

Fashion & Beauty
• Paco Rabanne Invictus, The Scent of Victory

Food, Drink & Household
• Yorkshire Tea, Toast & Jam

Healthcare
• HM Government - NHS Blood and Transplant, Be The Difference
• Department of Health & Social Care (NHS England), Life-saving reunions: How LADbible Group increased applications for NHS roles in the midst of a pandemic

Media & Entertainment
• BBC, I May Destroy You

Public Sector
• Co-op Funeralcare, In Loving Memory

Retail - Online & Offline
• eve sleep, Sunday Night Switch Off

Travel & Leisure
• Rail Delivery Group, Harnessing the Power of Heroes

Data & CRM Categories

The CRM & Media Award
• Goodstuff, The Personalised Program Guide

The Data & Creativity Award
• Specsavers, COVID Booking

Content Categories

Best Use of Experiential
• PlayStation UK, PlayStation 5 Launch - TFL Takeover

Best Social Strategy
• McDonald's, McDonald's Appy Days

Branded Content
• Carling and CALM, CALM AND CARLING PARTNER TO SAVE LIVES IN LOCKDOWN

Content Strategy
• UK Government, All Together

Media Partnerships: Budget under £250K
• The British Heart Foundation, BHF 24 Hours in A&E: Heart Special
• Organix and Global, Heart Toddler Trax with Organix

Insight & Innovation Categories

Best Use of Insight
• Mermaids, Re-educating Google

Creative Idea: Budget under £250K
• Organix and Global, Heart Toddler Trax

Creative Idea: Budget over £250K
• Specsavers and LNER, MG OMD - Capacity

Product Innovation - Media Owner
• BRANDM4TCH

Total Communications Campaign
• Ecover, Laundry Against Landfill

International

Best International Strategy
• Western Union, Using technology to address the balance between brand and performance communications and re-invigorate the Western Union brand in 90 markets.

Best of the Best Categories

Agency Team of the Year
• OmniGOV - Manning Gottlieb OMD

Commercial Team of the Year
• Clear Channel UK Commercial Team

Campaign Media Awards 2021 - Campaign of the Year
• Sainsburys and 8 other major supermarket brands, #StandAgainstRacism