Celent Model Asset Manager Awards 2020 | Celent | 3 December 2019 |

The Model Asset Manager Awards recognize best practices of technology usage in different areas critical to success in asset management, and is the main award that a financial firm in the industry can receive from Celent.

Every year, we recognize excellence in the usage of technology through our Model Insurer, Model Bank, Model Wealth Manager and Model Asset Manager Awards.

The awards are designed to answer the deceptively simple question: "What would it look like for a firm to do everything right with today’s technology?" and recognize a financial institution’s effective use of technology in specific areas. Each component helps the firm to improve performance and meet market demands. In general, they represent the way things should be done.

Nominations Categories:

Innovation in Risk
Initiatives aimed at improving internal efficiency and risk management, including process automation, portfolio and risk data analytics, and cybersecurity. Example initiatives include:

Use of non-conventional forms of data to perform and improve the accuracy of client and risk assessments
Employ advanced analytics and machine learning/AI in ongoing portfolio risk monitoring and surveillance
Effective deployment of Big data approaches and infrastructure to improve operational timeliness, efficiency and information quality
Revamp risk and data management processes to leverage digital technologies towards real-time

Core Transformation
Initiatives aimed at the transformation and enhancement of core systems and platforms toward a more modern architecture. Example initiatives include:

Front-to-back investment workflow enhancements – such as open APIs, enhanced reconciliations, messaging standards, and normalization
Investment Book of Record (IBOR) reengineering and implementation
Optimization tools for existing incumbent platforms – such as workflow monitoring, overlay tools for enhanced operational performance and efficient messaging
Utilizing Robotic Process Automation (RPA) for operational efficiency
Consolidation of application layers and sourcing options

Distribution
Initiatives aimed at driving the consumption of manufactured investment product and solutions. Example initiatives include:
Technology aimed at integrating the manufacturing and distribution functions, e.g. analytics and wholesaler support tools.
Platforms that support the intermediary, e.g. advisor desktop technology and workflow enhancements.
Alternative delivery models such as robo-advice and other customer-facing enhancements.

2018 Previous Winners

OPERATIONS AND RISK:
• Brandes Investment Partners, L.P.
• Creating Content through Technology Transformation

CORE TRANSFORMATION:
• ProShare Advisors
• Investment Book of Record System (“IBOR”) Implementation

EMERGING INNOVATION:
• Deutsche Asset Management
• Deutsche Bauhaus – Deutsche Asset Management Platform with a unique design language, for a compelling customer experience