Digital Impact Awards 2021 Europe | Communicate Magazine | 23 July 2021 | Central London

The Digital Impact Awards sets the industry-wide benchmark in digital stakeholder engagement. The event honours the best corporate digital communications work in Europe.

We are thrilled to launch our call for entries in to the Digital Impact Awards 2021. This year, the awards promises to be bigger and better than ever, as it once again honours the best in corporate digital communications from across Europe.

Following over a decade of success in Europe, the Digital Impact Awards has rewarded the increasingly dynamic ways that digital corporate communications continue to grow. Digital communications is a necessity of any modern business and excellence in the strategic development of corporate digital communications has been celebrated by the Digital Impact Awards since 2010.

Categories

Deliverables
• Best corporate website
• Best use of mobile and/or corporate app
• Best use of SEO for corporate communications
• Best digital accessibility
• Best digital communication as part of an integrated campaign
• Best use of digital to aid a CSR campaign
• Best corporate viral campaign
• Best digital communications during Covid-19
• Best use of online video
• Best use of audio
• Best digital rebrand
• Best use of data
• Best use of artificial intelligence
• Best use of augmented reality or virtual reality
• Best innovation

Social media
• Best use of existing social media platforms - Small budget - < £20k
• Best use of existing social media platforms - Medium budget - £20k-£75k
• Best use of existing social media platforms - Large budget - £75k+
• Best community development

Best use of digital to an internal audience
• Best intranet
• Best digital employee communication

Best use of digital to an investment audience
• Best online annual report
• Best use of digital to an investment audience

Best use of digital to aid media relations
• Best online newsroom

Evaluation
• Best evaluation strategy

Best use of digital by sector
• Charity, NGO or NFP
• Education
• Energy & utilities
• Engineering and manufacturing
• Extraction (oil, gas and mining)
• Farming and agriculture
• Financial services
• FMCG
• Food and beverage
• Healthcare and pharmaceuticals
• Industrial and basic materials
• Professional services
• Property, construction and facilities management
• Public
• Retail
• Sports, travel, leisure and tourism
• Technology, media and telecommunications
• Transport and logistics

• Digital campaign of the year
• Digital agency of the year
• Digital in-house team of the year

2020 Winners

Deliverables
Best corporate website
Gold - Octapharma AG and Sensory-Minds GmbH
Silver - Refinitiv
Bronze - RB plc and Emperor
Bronze - Travers Smith and Living

Best corporate app
Gold - Anglo American and Wyzetalk
Silver - Workspace and Future Platforms

Best use of SEO for corporate communications
Gold - Refinitiv
Silver - ukbreakaways and The SEO Works
Bronze - BT and EE

Best use of mobile and portable devices
Gold - Sinch and Edelman
Silver - Domino's Pizza and Future Platforms
Bronze - Anglo American and WyzetalkBest use of digital to aid a CSR campaign
Gold - Sinch and Edelman

Best digital rebrand
Gold - Travers Smith and Living
Silver - Twill by Maersk and Havas Group UK
Bronze - Ascot Lloyd and Clickingmad Ltd
Bronze - Aviva Investors and Jellyfish

Best use of online video
Gold - Vodafone and We Are Tilt
Silver - SEGRO
Silver - The Church of England
Bronze - Ageas UK

Best corporate viral campaign
Gold – Vodafone and WM Reply
Silver - SEGRO
Bronze - ILO Global Business and Disability Network (GBDN) and Radley Yeldar

Best digital communication as part of an integrated campaign
Gold - Vodafone and WM Reply
Silver - Zoflora and Mosquito Digital
Bronze - Abu Dhabi Government Media Office and MerchantCantos
Bronze - UniCredit with Bladonmore and FinElk

Best use of artificial intelligence
Gold - Solutions 4 Health
Silver - Strelka KB
Bronze - GSK Biotène and Automated Creative
Bronze - Covonia Thornton and Ross with Bray Leino

Best use of data
Gold - Refinitiv
Silver - Arcus FM and DRPG
Bronze - Lexus and Kin + Carta Connect

Best use of augmented reality or virtual reality
Gold - SEGRO
Silver - Random42

Best innovation
Gold - Quick Sigorta (Agency not an agent)
Silver - SEGRO
Bronze - B2B Marketing and Vismedia

Best digital communications during Covid-19
Gold - Valtech
Silver – NHS and 4 Roads
Silver - Young Gamers & Gamblers Education Trust and me&you creative
Bronze - Sport England and Cyber-Duck

Social Media
Best use of existing social media platforms – small budget <£20K
Gold - Vileda and Mosquito Digital
Silver - Metanium and Mosquito Digital
Bronze - Specsavers and Tangerine Communications

Best use of existing social media platforms – medium budget£20k-75k
Gold - Royal Society of Chemistry and Mobas
Silver - Zoflora and Mosquito Digital
Bronze - Dorchester Collection
Bronze - MELoh Style and kovald Digital Marketing Strategies

Best use of existing social media platforms – large budget £75k+
Gold - Redwood Software and LEWIS Communications

Best development of proprietary social media platform and tools
Gold - SOsell and Agent 3

Best community development
Gold - Diageo and Smarts
Silver - Specsavers and Tangerine Communications
Bronze - Vileda and Mosquito Digital

Best use of digital to an internal audience
Best intranet
Gold - Nestlé and Hill+Knowlton Strategies
Silver - HSBC
Bronze - Refinitiv

Best digital employee communication
Gold - Vodafone and We Are Tilt
Silver - HSBC
Bronze - UniCredit with Bladonmore and FinElk

Best use of digital to an investment audience
Best online annual report
Gold - Coats Group and Emperor
Silver - UK Power Networks and Instinctif Partners
Bronze - LeasePlan and Investis Digital
Bronze - Legal & General and Superunion

Best use of digital to an investment audience
Gold - Aviva Investors and Jellyfish

Best use of digital to aid media relations
Best online newsroom
Gold - London Luton Airport and PressArea
Silver - Dove (Unilever) and Epresspack

Best evaluation strategy
Gold - The Clean Space and Digital Clarity
Silver - Smart Energy GB and Hall & Partners, Google Brand Lab and Annalect

Evaluation
Best evaluation strategy
Gold - Ageas UK
Silver - Birds Eye (Nomad Foods) and Zenith Media

Best use of digital by sector

Best use of digital by a charity, NGO or NFP
Gold - Médecins Sans Frontières and Crafted
Silver - British Heart Foundation and Wardour
Bronze - The World Resources Institute and 3 Sided Cube
Bronze - Young Gamers & Gamblers Education Trust and me&you creative

Best use of digital from the education sector
Gold - Swansea University and Crunch Digital Media
Silver - Young Gamers & Gamblers Education Trust and me&you
Bronze - North Warwickshire & South Leicestershire College with Creative 62 and Unity: Made in Digital

Best use of digital from the energy and utilities sector
Gold - British Gas and Publicis Sapient
Silver - Smart Energy GB and That Lot
Bronze -UK Power Networks Services and Instinctif Partners

Best use of digital from the engineering and manufacturing sector
Gold - Third Dimension and Dirty Design
Silver - Chelpipe Group and Aero

Best use of digital from the Extraction (oil, gas and mining) sector
Gold - Anglo American and Investis Digital
Silver - Anglo American and Wyzetalk

Best use of digital from the financial services sector
Gold - Ageas UK
Silver - HSBC
Bronze - Legal & General and Wardour
Bronze - Quick Sigorta - Agency not an agent

Best use of digital from the FMCG sector
Gold - Horlicks and Mosquito Digital
Bronze - Kagool
Bronze - Nestlé and Hill+Knowlton Strategies

Best use of digital from the food and beverage sector
Gold - Horlicks and Mosquito Digital
Silver - Diageo and Smarts
Bronze - Nomad Foods and Sequel Group

Best use of digital from the healthcare and pharmaceuticals sector
Gold - Zava and Third City
Silver - Random42
Bronze - Octapharma AG and Sensory-Minds GmbH

Best use of digital from the professional services sector
Gold - Gowling WLG and DRPG
Gold - KPMG and Audere Communications
Silver - Travers Smith and Living
Bronze - SGS

Best use of digital from the property, construction and facilities management sector
Gold - SEGRO
Silver - Willmott Dixon and Tribus Digital
Silver - Wintringham Partners LLP with Urban&Civic and The Nuffield Trusts

Best use of digital from the public sector
Gold - Social Work England and CDS
Silver - College of Policing
Bronze - Government Finance Function and Connect Internet Solutions

Best use of digital from the retail sector
Gold - BT and EE
Silver - Whirli and Hex Digital
Bronze - Tile Choice and Global Search Marketing

Best use of digital from the sports, travel, leisure and tourism sector
Gold - Eurotunnel Le Shuttle and Crafted
Silver - Stage Entertainment and One Shoe
Bronze - Puglia Tourism Board and Expedia Group Media Solutions

Best use of digital from the technology, media and telecommunications sector
Gold - Vodafone and We Are Tilt
Silver - BT and EE
Bronze - B2B Marketing and Vismedia

Best use of digital from the transport and logistics sector
Gold - Twill by Maersk and Havas Group UK
Silver - FirstGroup and Future Platforms
Silver - Greater Anglia
Bronze - Our Future Skies and Emperor

Digital in–house team of the year
Refinitiv

Digital agency of the year
Crafted

Grand Prix
Vodafone and We Are Tilt