DigiZ Awards 2024 | Lighthouse Independent Media | 3 May 2024 | TBA

Returning for its fifth edition, the DigiZ Awards remains the foremost platform designed to recognise and celebrate the trailblazers of the digital frontier. This prestigious event is the showcase of the best and brightest minds in the digital realm, shining a spotlight on their exceptional achievements, groundbreaking strategies, and transformative campaigns that have left an indelible mark on the industry.

At the DigiZ Awards, we believe that true excellence knows no boundaries. Whether you are a seasoned marketer, a visionary entrepreneur, or an innovative digital marketer pushing the boundaries of what is possible, we invite you to join us on this remarkable journey. This is your opportunity to demonstrate your mastery of the digital domain, showcasing your ability to adapt and thrive in an ever-evolving landscape.

Digital Campaign Awards
1. Best Cross-Platform Campaign
2. Best CRM Campaign
3. Best Data Activation
4. Best Digital Branded Content
5. Best Digital Launch/Rebranding Campaign
6. Best Digital Mass Audience Campaign
7. Best Digital OOH Campaign
8. Best Digital Performance Campaign
9. Best Digital Targeted Audience Campaign
10. Best e-Commerce Campaign
11. Best Effective Search Campaign
12. Best Engaging Campaign
13. Best Metaverse Campaign
14. Best Mobile Campaign
15. Best Phygital Experience
16. Best User-Generated Content Campaign (NEW)
17. Best Video/Live Streaming Campaign

Digital Strategy & Solution Awards
18. Best Acquisition & Retention Strategies
19. Best Conversion Optimisation Strategies
20. Best Customer Journey
21. Best Digital Advertising Strategies
22. Best e-Commerce Strategies
23. Best Gaming Integration Strategies
24. Best Influencer Strategies
25. Best Programmatic Strategies
26. Best Omnichannel Strategies (NEW)
27. Best Social Media Strategies
28. Best UI/UX Design
29. Best Use of Real-Time Marketing
30. Best Use of Immersive Technology (NEW)
31. Best Use of Personalisation Strategies (NEW)
32. Best Use of Web3 Marketing

MarTech Awards (Solution/Tool/Platform)
33. Best Ad-Tech Tool
34. Best Conversational Marketing Solution
35. Best Customer Relationship Management Platform (NEW)
36. Best Data Analytics Tool
37. Best Programmatic Advertising Platform
38. Best Influencer Marketing Platform
39. Best Social Listening Tool
40. Best Marketing Automation Platform

Talent Award
41. Best MarTech Team

2023 Winners

Best of Show – Brand
• SHISEIDO Hong Kong

Best of Show – Agency
• FABCOM

1. Best Cross-Platform Campaign
Gold: Now TV
FIFA World Cup 2022
Agency: Secret Tour Hong Kong

Silver: FWD Insurance
FWD
Simple is Our Basic
Agencies: Indigo, GroupM

Bronze: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agencies: Pontac, Narrow Door, iProspect

2. Best CRM Campaign
Gold: TOYOTA
All New Noah Campaign
Agency: FABCOM

Silver: FWD Life Insurance Company (Bermuda)
FWD MAX
FWD MAX Engagement Platform

Bronze: Chow Sang Sang Jewellery Co.
Chow Sang Sang
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Agency: PRIZM Group

3. Best Data Activation
Gold: LION
Mizutori Zosan
Mizutori Zosan Smart Dehumidifying Campaign
Agency: FABCOM

Silver: DBS Bank (Hong Kong)
SME Banking Campaign
Agency: FABCOM

Bronze: Hong Kong Disneyland
“Momentous” Nighttime Spectacular
Agencies: Zenith Hong Kong, The Trade Desk

Bronze: McDonald’s Hong Kong
McDonald’s Global-first GA4 Predictive Audiences Activation
Agency: OMD Hong Kong

4. Best Digital Branded Content
Gold: Swire Properties
Citygate Outlets
“WOOD” You
Agency: Hardchi Creative

Silver: BCA
#TolakDenganAnggun: Say NO to Fraud with Grace
Agency: ADA Asia

Bronze: Coca-Cola China
Coca-Cola
Coca-Cola Starlight
Agencies: PS Workshop, de goose

5. Best Digital Launch/Rebranding Campaign
Gold: Coca-Cola China
OOHA
OOHA launch
Agency: PS Workshop

Silver: AIA International
Cre8 by AIA
The launch of Cre8 by AIA
Agencies: Noah Workshop, de goose

Bronze: Coca-Cola China
Coca-Cola
Coca-Cola Starlight
Agencies: PS Workshop, de goose

6. Best Digital Mass Audience Campaign
Gold: American Express
AMEX Explorer
#ChooseExplorer
Agencies: UM Hong Kong, Ogilvy PR

Silver: DBS Bank (Hong Kong)
DBS Eminent Card Event PlanetME
Agency: KREW

Bronze: Now TV
FIFA World Cup 2022
Agency: Secret Tour Hong Kong

7. Best Digital OOH Campaign
Gold: Promise HK
PROMISE
PROMISE 30th Anniversary Celebration
Agency: EssenceMediacom

Silver: Ocean Park Corporation
Water World Ocean Park Hong Kong
Water World Go Splash Summer Campaign
Agencies: Dentsu X, Hivestack

Bronze: Pernod Ricard
The Glenlivet
#BreakTheStereotype
Agency: The Trade Desk

8. Best Digital Performance Campaign
Gold: AXA Hong Kong & Macau
Better protection, better healthcare
Agencies: Publicis Hong Kong, Starcom Hong Kong

Silver: McDonald’s Hong Kong
McDonald’s Global-first GA4 Predictive Audiences Activation
Agency: OMD Hong Kong

Bronze: Eagle Property Management (CP)
Langham Place
LP Club App 2.0 – Gamify Your Shopping Journey!
Agency: DigiSalad

9. Best Digital Targeted Audience Campaign
Gold: AIA International
Cre8 by AIA
The launch of Cre8 by AIA
Agencies: Noah Workshop, de goose

Silver: AXA Hong Kong & Macau
Better protection, better healthcare
Agencies: Starcom Hong Kong, The Trade Desk, Adzymic

Silver: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: iProspect Hong Kong

Bronze: Hang Seng Bank
DSE Secret Gear
Agency: DataMetas

10. Best e-Commerce Campaign
Gold: Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel

Silver: FORTRESS
FORTRESS Sales Festival Campaign 2022
Agency: Naughty Things Creative

Bronze: Chow Sang Sang Jewellery Co.
Chow Sang Sang
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Agency: PRIZM Group

11. Best Effective Search Campaign
Gold: United Asia Finance
UA Finance
SEM breakthrough on customer acquisition
Agency: GroupM Communications Hong Kong

Silver: Serta
Serta Search Booster
Agency: Strategic Digital Marketing Company

Bronze: Bannershop
Bannershop Search Booster
Agency: Strategic Digital Marketing Company

12. Best Engaging Campaign
Gold: FWD Life Insurance Company (Bermuda)
FWD MAX
FWD MAX Engagement Platform

Silver: Promise HK
PROMISE
PROMISE 30th Anniversary Celebration
Agency: EssenceMediacom

Bronze: DBS Bank (Hong Kong)
DBS Eminent Card Event PlanetME
Agency: KREW

13. Best Metaverse Campaign
Gold: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: Pontac

Silver: Hang Seng Bank
GO!GingerOnion
GO!GingerOnion 5** College
Agency: INDEX GAME

Bronze: Times Square
Hong Kong Times Square
“Good Food Good Times” Eat • Play • Earn
Agency: AiR World

14. Best Mobile Campaign
Gold: Watsons Hong Kong eShop
Watsons eDr app
Agency: EY Mtel

Silver: Chow Sang Sang Jewellery Co.
Chow Sang Sang
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Agency: PRIZM Group

Bronze: Sino Group
S+ REWARDS by Sino Malls
“Stamp & Earn” Multi-tier Reward Programme

Bronze: Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel

15. Best Phygital Experience
Gold: Cityplaza Hong Kong
Story Traveller
Agencies: Pro Inzight , Boxing Promotions

Silver: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: Pontac

Bronze: MegaBox Development Company
“Joy to the World of Van Gogh” Immersive Experience Exhibition

16. Best Video/Live Streaming Campaign
Gold: The Hong Kong Jockey Club
HKJC TV
HKJC TV app

Silver: Hong Kong Productivity Council
Innovation Never Stops

Bronze: Hong Kong Tourism Board
Hong Kong – Through the lenz of GenZ​
Agency: Mindshare Hong Kong

17. Best Viral Campaign
Gold: Now TV
FIFA World Cup 2022
Agency: Secret Tour Hong Kong

Silver: FORTRESS
FORTRESS Brand Campaign 2022
Agency: Naughty Things Creative

Bronze: Dah Sing Bank
Dah Sing Credit Card
Catch it if you can – Fantastic Wonderverse
Agency: Cymballe

18. Best Acquisition & Retention Strategies
Gold: AIA International
Cre8 by AIA
The launch of Cre8 by AIA
Agencies: Noah Workshop, de goose

Silver: American Express
AMEX Explorer
#ChooseExplorer
Agencies: UM Hong Kong, Ogilvy PR

Silver: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agencies: Narrow Door, Pontac

Bronze: Chow Sang Sang Jewellery Co.
Chow Sang Sang
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Agency: PRIZM Group

19. Best Conversion Optimisation Strategies
Gold: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agencies: Narrow Door, Pontac

Silver: Dah Sing Bank
Dah Sing Credit Card
Catch it if you can – Fantastic Wonderverse
Agency: Cymballe

Bronze: Times Square
Hong Kong Times Square
“Good Food Good Times” Eat • Play • Earn
Agency: AiR World

20. Best Creative Use of AR/VR
Gold: CSL Mobile
CSL Mobile x M+ “Reshaping the New Art Tech Experience”
Agency: CruiSo Digital Solutions

Silver: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: Pontac

Bronze: Hysan Marketing Services
Lee Gardens
Little Monster E-lab
Agency: Cymballe

21. Best Customer Journey
Gold: FWD Insurance
FWD
Unleash Your Insurance Needs with FWD AI Discover

Silver: Dah Sing Bank
Dah Sing Credit Card
Catch it if you can – Fantastic Wonderverse
Agency: Cymballe

Bronze: Watsons Hong Kong eShop
Watsons eDr app
Agency: EY Mtel

22. Best Digital Advertising Strategies
Gold: American Express
AMEX Explorer
#ChooseExplorer
Agencies: UM Hong Kong, Ogilvy PR

Silver: Coca-Cola China
OOHA
OOHA launch
Agency: PS Workshop

Bronze: Coca-Cola China
Coca-Cola
Coca-Cola Starlight
Agencies: PS Workshop, de goose

23. Best e-Commerce Strategies
Gold: Watsons Hong Kong eShop
Watsons HK Shopping App
Agency: EY Mtel

Silver: FORTRESS
FORTRESS Sales Festival Campaign 2022
Agency: Naughty Things Creative

Bronze: Chow Sang Sang Jewellery Co.
Chow Sang Sang
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Agency: PRIZM Group

24. Best Gaming Integration Strategies
Gold: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agencies: Narrow Door, Pontac

Silver: Swire Properties
Citygate Outlets
Summer FARMily
Agency: Rabbit Studio

Bronze: CSL Mobile
CSL Mobile – Into the Future-era
Agency: CruiSo Digital Solutions

Bronze: Hysan Marketing Services
Lee Gardens
Little Monster E-lab
Agency: Cymballe

25. Best Influencer Strategies
Gold: AIA International
Cre8 by AIA
The launch of Cre8 by AIA
Agencies: Noah Workshop, de goose

Silver: DFI Retail Group
Mannings
Mannings Online Store Double 11 Play Shop Rewards Campaign
Agency: Fimmick

Bronze: American Express
AMEX Explorer
#ChooseExplorer
Agencies: UM Hong Kong, Ogilvy PR

26. Best O2O Strategies
Gold: Chow Sang Sang Jewellery Co.
Chow Sang Sang
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Agency: PRIZM Group

Silver: Circle K Convenience Store (HK)
Circle K
Easy Goal Online Game Campaign
Agency: ESDlife

Bronze: Times Square
Hong Kong Times Square
“Good Food Good Times” Eat • Play • Earn
Agency: AiR World

27. Best Programmatic Strategies
Gold: LION
Mizutori Zosan
Mizutori Zosan Smart Dehumidifying Campaign
Agency: FABCOM

Silver: DBS Bank (Hong Kong)
SME Banking Campaign
Agency: FABCOM

Bronze: SHISEIDO Hong Kong
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: iProspect Hong Kong

28. Best Social Media Strategies
Gold: AXA Hong Kong & Macau
SmartProtect Plus – Ensured Claims for Your Insured Pains Campaign
Agency: So Don’t Bore

Silver: Coca-Cola China
Coca-Cola
Coca-Cola Starlight
Agencies: PS Workshop, de goose

Bronze: Hong Kong Tourism Board
Hong Kong – Through the lenz of GenZ​
Agency: Mindshare Hong Kong

29. Best UI/UX Design
Gold: Eagle Property Management (CP)
Langham Place
LP Club App 2.0 – Gamify Your Shopping Journey!
Agency: DigiSalad

Silver: Watsons Hong Kong eShop
Watsons eDr app
Agency: EY Mtel

Bronze: AIA Group
Website Integrated Sales Enhancement (WISE)

30. Best Use of Real-Time Marketing
Gold: LION
Mizutori Zosan
Mizutori Zosan Smart Dehumidifying Campaign
Agency: FABCOM

Silver: United Asia Finance
UA Finance
UAF Scenario Campaign
Agency: GroupM Communications Hong Kong

Bronze: Hysan Marketing Services
Lee Gardens
Little Monster E-lab
Agency: Cymballe

31. Best Use of Web3 Marketing
Gold: Times Square
Hong Kong Times Square
“Good Food Good Times” Eat • Play • Earn
Agency: AiR World

Silver: Hang Seng Bank
GO!GingerOnion
GO!GingerOnion 5** College
Agency: INDEX GAME

Bronze: MTR Corporation
MTR
Next Station: Metaverse

32. Best Ad-Tech Tool
Gold: Swire Properties
Silver: Spread-it
Bronze: Admazes

33. Best Conversational Marketing Solution
Gold: SleekFlow
Silver: DigiSalad

34. Best Data Analytics Tool
Gold: New World Ecosystem empowered by A. Intelligence
Silver: Admazes
Bronze: New World Ecosystem empowered by Voice of Artisan (VOA)

35. Best Programmatic Advertising Platform
Gold: The Trade Desk
Silver: Xaxis Hong Kong

36. Best Influencer Marketing Platform
Gold: Goat x INCA
Silver: Starnet Ai
Bronze: Spread-it

38. Best Marketing Automation Platform
Gold: New World Ecosystem empowered by A. Intelligence
Silver: New World Ecosystem empowered by Voice of Artisan (VOA)
Bronze: Admazes

39. Best MarTech Team
Gold: Cymballe
Silver: Admazes
Bronze: Hang Seng Bank