Drum Awards for the Digital Industries 2021 | The Drum | 5 August 2021 | Virtual

In today's digital landscape, marketers can do more than ever before. With powerful tools at their disposal, a plethora of media channels, and comprehensive data sets, the challenge now is to stand out in a crowded field. The Drum Awards for the Digital Industries seek to reward the companies and people behind the most effective, innovative marketing.

Categories
• Best use of Pinterest
• Best Responsible Digital Engagement with Kids

Overall Awards
• Agency of the Year
• Creative/Digital Team of the Year
• Diversity & Inclusion Company of the Year
• Rising Star of the Year
• Vendor of the Year

Sector
• B2B Sector
• Public Sector
• Consumer Products or Services
• Not-for-Profit/Charity
• Finance & Professional Services
• Recruitment
• News/Media/Publishing
• Travel/Leisure/Tourism/Sports
• Music and Entertainment
• Automotive and Transport
• Retail
• Healthcare and Pharma
• Hospitality

Disciplines
• Best In-house / Self Promotion
• Best Website Design
• Most Effective Use of Organic Search
• Most Effective Use of Paid Search
• Best Digital Media Strategy
• Most Effective Use of Affiliate Marketing
• Most Effective Viral Campaign
• Most Effective Use of Mobile
• Technical Innovation
• Most Effective Use of Video
• Best Integrated Marketing Campaign
• Most Effective Use of Social Media
• UX/Usability
• Most Effective Use of Branded Content
• Most Effective Use of Data
• Paid Media Campaign
• Most Effective Use of VR and AR
• Most Effective Use of AI/Machine Learning
• Best Tech Platform

New for 2021
• Best Response to Change
• Best Digital Brand Experience
• Best Digital Transformation