ECHO Awards 2021 | Association of National Advertisers (ANA) | 18 December 2020 | TBA

As you know data and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth. Celebrating exceptional data-inspired strategy, creative, and results for more than 90 years, the Association of National Advertisers (ANA) International ECHO Awards are one of the most coveted awards in marketing, precisely because they are real campaigns that enable art and science to move brand and business objectives.

Each year, the ECHOs attract entries from hundreds of leading brands and agencies across North and South America, Europe, Africa and Middle East, and Asia-Pacific regions to find how their data-inspired marketing stacks up on a global stage. All ECHO winners prove what extraordinary results can be accomplished through measurable, accountable marketing strategy and communication.

2020 Winners

Diamond Echo Award:
• Hiv On The Agenda – Fundación Huésped And Wunderman Ba

Usps Gold Mailbox Award:
• Adt Fire Safety Vr Experience – Adt And Harte Hanks

Best Art Direction:
• Gold : We Make Brand System – We Make – Autism At Work And Atmosphere Proximity
• Silver : U Own It – Becu And Dna
• Bronze : Xmas Mode – Shackleton

Best B2b Campaign:
• Silver : The Brave Stories Christmas Campaign – Barncancerfonden And Reaktion

Best Campaign For Csr/social Good:
• Gold : Kupu – Spark And Colenso Bbdo
• Silver : My Special Aflac Duck – Aflac And Carol Cone On Purpose
• Bronze : Project #showus – Dove And Publicis Sapient

Best Campaign Under $250,000:
• Gold : Get Your Time Back – How Dsb Kept Commuters Loyal During Extensive Trackwork – Dsb And Nordlid
• Silver : Columbia, The Official Soccer Team Of Confusion. Snickers. – Master Foods – Snickers And Proximity
• Bronze : Free Or Persecuted – Amnesty International And Ambition

Best Customer Acquisition Campaign:
• Silver : Have A Little Adventure – Tourism Central Coast And Affinity
• Bronze : Joker Festival – Loterias Y Apuestas Del Estado And Proximity Madrid

Best Customer Engagement:
• Gold : Virgin Holidays Customer Journey – Virgin Holidays And Proximity London
• Silver : Samsung Explore – Samsung And Publicis Sapient
• Bronze : Bang & Olufsen Brand Experience – Bang & Olufsen And Publicis Sapient

Best Customer Loyalty Campaign:
• Gold : Get Your Time Back – How Dsb Kept Commuters Loyal During Extensive Trackwork – Dsb And Nordlid
• Silver : Virgin Holidays Customer Journey – Virgin Holidays And Proximity London
• Bronze : Click Courses 2018 – Entel Empresas And Global

Best Data-inspired Insight:
• Gold : Free Or Persecuted – Amnesty International And Ambition
• Silver : Go Back To Africa – Black & Abroad, Llc And Fcb/six
• Bronze : On Time Forecast – Gasco And Global

Best Innovative Product Development:
• Gold : Changing The Game – Microsoft And Mccann New York
• Silver : Get Your Time Back – How Dsb Kept Commuters Loyal During Extensive Trackwork – Dsb And Nordlid

Best Integrated Campaign:
• Gold : Sickkids Vs – Crews – Sickkids Foundation And Cossette
• Silver : Project #showus – Dove And Publicis Sapient
• Bronze : Changing The Game – Microsoft And Mccann New York

Best Use Of Branded Content:
• Gold : I’m Drinking It For You – Db Breweries And Colenso Bbdo
• Silver : The Training Song – Moviestar And 121 Tribal
• Bronze : New Zealand’s Welcome – Tourism New Zealand And Tourism New Zealand In-house

Best Use Of Copywriting:
• Gold : Economist World Cup – The Economist And Proximity London

Best Use Of Creative Storytelling:
• Gold : Go Back To Africa – Black And Abroad Llc And Fcb/six

Best Use Of Data Driven Technology:
• Gold : Puppo – Puppo And Colenso Bbdo
• Silver : Theraflu Tracker – Gsk And Wunderman Ba/wunderman Bogota/wunderman Mx
• Bronze : Inner Nature – Weleda And The Shipyard

Best Use Of Direct Mail:
• Silver : Adt Fire Safety Vr Experience – Adt And Harte Hanks
• Bronze: Tv Licensing – Pulse Will You Be In? – Tv Licensing And Proximity London

Best Use Of Display:
• Gold : Economist World Cup – The Economist And Proximity London
• Silver : Kids Not For Sale – Snapdeal And Watconsult

Best Use Of Email:
• Silver : The Brave Stories Christmas Campaign – Swedish Childhood Cancer Fund And Reaktion
• Bronze : Emails That Fit Your Life – Cibc And Fcb/six

Best Use Of Emerging Technologies:
• Gold: Kupu – Spark And Colenso Bbdo
• Silver: Go Back To Africa – Black & Abroad, Llc And Fcb/six
• Bronze : Adt Fire Safety Vr Experience – Adt And Harte Hanks

Best Use Of Experiential:
• Gold : #makeyourchoice – Mcdonald’s (Hardcastle India) And Ddb Mudra Group
• Silver : The Sending Machine – Publicis Sapient
• Bronze : Hack This Billboard – Dice And Barkley

Best Use Of Mobile
• Gold : Kupu – Spark And Colenso Bbdo
• Silver: Maria´s Message – Movistar And Wunderman Ba

Best Use Of Search
• Gold: Alexa, Play My Song – Amazon Echo India And Blink Digital India
• Bronze: How Myntra Gained 84 Times Greater Roi From Seo Than Paid – Myntra Designs And Infidigit Consultants Pvt. Ltd

Best Use Of Social Media
• Gold: Sickkids Vs – Crews – Sickkids Foundation And Cossette
• Silver: Go Back To Africa – Black And Abroad Llc And Fcb/six
• Bronze: Gringophobia – Ef English Live And Jotacom
The Man Who Lost His Job Because He Had A “map”. – Old Spice, Procter And Gamble And Proximity Colombia

Best Use Of Video Content
• Gold: Gringophobia – Ef English Live And Jotacom
• Silver: Romeo & Julio – Uber And Shackleton
• Bronze: Catflix – Champion Cat And Global

Consumer Products
• Gold: Columbia, The Official Soccer Team Of Confusion. Snickers. – Master Foods – Snickers And Proximity Colombia
• Silver: Changing The Game – Microsoft And Mccann New York
• Bronze: Lanzamiento Vanish Gold – Vanish And Geometry México
Consumer Services
• Gold: Gringophobia – Ef English Live And Jotacom
• Silver: Adt Fire Safety Vr Experience – Adt And Harte Hanks
• Bronze : Kotak General Insurance – #drivelikealady – Kotak General Insurance And Fulcro Consulting Pvt. Ltd.

Financial Services
• Gold: 811 #indiainvited – Kotak Mahindra Bank Ltd And Cartwheel Creative Consultancy Pvt. Ltd.
• Silver: New National Emergency Number – 114 – Dnb And Try
• Silver: Tymebank Launch Campaign – Tymebank South Africa And King James Group Cape Town
• Bronze: U Own It – Becu And Dna

Health And Wellness
• Gold: Sickkids Vs – Crews – Sickkids Foundation And Cossette
• Silver: Changing The Game – Microsoft And Mccann New York
• Bronze: Jr. Forecast – Kronans Apotek And Perfect Fools

Not-for-profit
• Gold: Hiv On The Agenda – Fundación Huésped And Wunderman Ba
• Silver: Free Or Persecuted – Amnesty International And Ambition
• Bronze: Wheeler Mission: Building For Change Campaign – Wheeler Mission And Brewer Direct

Publishing, Entertainment, And Media
• Silver: Economist World Cup – The Economist And Proximity London
• Silver: Tv Licensing – Pulse Will You Be In? – Tv Licensing And Proximity London
• Bronze: Planet Or Plastic – Story That Stays – National Geographic And Isobar

Technology And Communications
• Gold: Kupu – Spark And Colenso Bbdo

Travel & Hospitality
• Gold: Go Back To Africa – Black & Abroad, Llc And Fcb/six
• Silver: Halloween At Liseberg – Liseberg And Welcom
• Bronze: Uber Zigzag – Uber And Shackleton