Elevation Awards 2024 | B2B Marketing | 29 March 2024 | TBA

The Elevation Awards celebrate excellence in US B2B marketing. They recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as - if not more - creative and innovative than B2C.

2024 Categories

A: Program Mechanics
1. Best omni or multichannel program
2. Best use of events (physical, digital or hybrid)
3. Best use of creative
4. Best use of content
5. Best use of media
6. Best use of social media or influencer program
7. Best use of AI/generative AI
8. Best digital experience initiative

B: Brand Marketing Programs
9. Best thought leadership program
10. Best purpose-led initiative
11. Best brand initiative

C: Growth Marketing Programs
12. Best demand generation program
13. Best account-based marketing program
14. Best sales enablement initiative
15. Best growth marketing program (NEW!)
16. Best scale B2B program (NEW!)

D: Audiences and Objectives
17. Best enterprise marketing program
18. Best channel or ecosystem marketing initiative

E: Teams and Practitioners
19. B2B marketer of the year
20. B2B agency of the year (North America)

2023 Winners

Best omnichannel program
• Don't be sorry, call Ari by Park & Battery

Best use of live events (digital, physical or hybrid)
• Hope is Everywhere, for the Veterinary Hope Foundation by Bader Rutter

Best use of creative
• Suspecting Cushing's by Stein IAS

Best content marketing program
• Keeping It Cool: Henkel's Account Based Transformation by Transmission
• 'LinkedIn Ads Blog' for LinkedIn Marketing Solutions, by LinkedIn Marketing Solutions

Best use of media
• LoSasso, Media for Automate 2022 - Here for the Trailblazers by LoSasso

Best social media or influencer program
• Tech Shark: A Force With Nature by Gravity Global

Best digital experience initiative
• Launching Box to Nature at Pack Expo, by Stein IAS

Best thought leadership program
• Aquanomics: The economics of water risk and future resilience by Man Bites Dog

Best purpose-led initiative
• Direct Positive for Tempo by Bader Rutter

Best brand initiative
• The Pathway to Inclusive Investment for BNY Mellon Investment Management, by Man Bites Dog

Best demand generation program
• 'Unstructured Is Unlimited' for Indico Data, by Park & Battery

Best account-based marketing program
• 'Keeping It Cool: Henkel’s Account-Based Transformation' for Henkel Adhesives Technologies, by Transmission

Best sales enablement initiative
• 'A virtual tour of the Dell Technologies Configuration Center' for Dell Technologies, by Silver Agency

Most commercially successful program
• 'Tech Shark: A Force With Nature' for Embraer, by Gravity Global

Best enterprise targeted marketing program
• Intelligent ABM as innovative as criminals, by Digital Radish
• Shell Aviation: Flightpath, by Edelman

Best channel marketing initiative
• 'Tech Shark: A Force With Nature' for Embraer, by Gravity Global

New Frontiers
• 'ZS Data Connects Us' for ZS, by Stein IAS

B2B marketer of the year
• Rebecca Lambert, Head of U.S. Cattle & Pork Marketing, Zoetis Inc.
• Kyall Mai, SVP Chief Innovation Officer, Esquire Bank

B2B marketing agency of the year
• Bader Rutter