Employer Brand Management Awards 2022 | Communicate Magazine | 22 April 2022 | TBA

The Employer Brand Management Awards has remained the only true recognition of the employer brand management process. Metrics such as retention and cost per hire go far, but the Employer Brand Management Awards programme compares and contrasts the different aspects of successful employer branding, rewarding excellence and celebrating the campaigns and the organisations that are excelling in this field.

With 20 categories to choose from plus our ‘best in sector’, it is time to prove that your employer brand stands out amongst your peers. The Employer Brand Management Awards welcome entries from any private sector company, public sector organisation, creative agency or individual who has helped develop or apply a successful employer brand.

Categories

COMMUNICATION
• Best alignment of the employer value proposition with corporate brand values
• Best communication of the employer brand to the external audience
• Best communication of the employer brand to the internal audience
• Best short-term or one-off employer brand campaign
• Best use of digital
• Best social media strategy
• Best integration of the employer brand in communication strategy
• Best employer brand innovation

EMPLOYER BRAND POSITIONING
• Best diversity and inclusion strategy
• Best management of the employer brand following a change of mission, positioning, or management
• Best management of the employer brand following a merger or acquisition
• Best localisation programme

EMPLOYEE JOURNEY
• Best employee experience
• Best employer brand management event
• Best brand ambassador programme
• Best alumni programme
• Best onboarding and/or reboarding programme
• Best employee wellbeing initiative

BEST EMPLOYER BRAND MANAGEMENT BY SECTOR
• Charity/NGO/NFP
• Education
• Energy and utilities
• Engineering and manufacturing
• Financial services
• FMCG
• Food and beverage
• Healthcare and pharmaceuticals
• Industry and basic materials
• Mining and extractives sector
• Professional services
• Property, construction and facilities management
• Public sector
• Retail
• Technology, media and telecommunications
• Transport and logistics
• Travel, leisure and tourism

SPECIAL RECOGNITION
• Best employer brand strategy during Covid-19
• Best ongoing commitment to employer brand management
• Best creative execution of the employer brand
• Grand Prix of employer brand management

2021 Winners

COMMUNICATION

Best alignment of the employer value proposition with corporate brand values
Gold - GSK and Tonic
Silver - Guidewire and Ph.Creative
Bronze - SAP
Bronze - Univé and Proof Agency
Highly commended - Petrol Ofisi and Talent Brand Company

Best communication of the employer brand to the external audience
Gold - Metropolitan Police Service and Tonic
Silver - B&Q and ThirtyThree
Silver - Mars and Symphony Talent
Bronze - NatWest Group and Ph.Creative
Bronze - Signature Senior Lifestyle and WeLove9am

Best communication of the employer brand to the internal audience
Gold - The Good Care Group and Creed Comms
Silver - Mars and Symphony Talent
Silver - Orkla and Symphony Talent
Bronze - BT and Ph.Creative
Highly commended - Sage and Universum

Best short-term or one-off employer brand campaign
Gold - Southern Co-op and WeLove9am
Silver - EY
Bronze - Barclays and Tonic
Bronze - CMS and Blackbridge Communications
Highly commended - EE and ThirtyThree

Best use of digital
Gold - BT and Ph.Creative
Silver - Mars and Symphony Talent
Silver - Nexans and Symphony Talent
Bronze - Accenture and ThirtyThree
Highly commended - PwC Poland

Best social media strategy
Gold - Dixons Carphone and Tonic
Silver - BT and Ph.Creative
Bronze - Barclays and Tonic
Highly commended - Agilent and Cielo Talent
Highly commended - NatWest Group and Ph.Creative

Best integration of the employer brand in communication strategy
Gold - Adidas and Cloudfactory
Gold - DRPG

Best employer brand innovation
Gold – EY and Radancy
Silver - BT and Ph.Creative
Silver - Mars and Symphony Talent
Bronze - Nexans and Symphony Talent
Highly commended - PwC Poland

EMPLOYER BRAND POSITIONING

Best diversity and inclusion strategy
Gold - ITV and Chatter Communications
Silver - AXA UK and ThirtyThree
Bronze - SAP

Best management of the employer brand following a change of mission, positioning, or management
Gold - Philip Morris International and Dawson Walker Communications
Silver - Capita and ThirtyThree
Bronze - George at Asda and Chatter Communications
Bronze - NatWest Group and Ph.Creative
Highly commended - Open GI and DRPG

Best management of the employer brand following a merger or acquisition
Gold - London Stock Exchange Group plc and Bladonmore

Best localisation programme
Gold - Mars and Symphony Talent
Silver - Hyundai Motor Europe and BrandPointZero
Bronze - Becton Dickinson and Cielo Talent

EMPLOYEE JOURNEY

Best employee experience
Gold - William Hill and WPA Pinfold
Silver - PwC Poland
Bronze – Applus+

Best employer brand management event
Gold - EY
Silver - SAP
Bronze - Accenture and ThirtyThree
Bronze - BT Consumer and DRPG

Best brand ambassador programme
Gold - Mars and Symphony Talent
Silver - Wiser
Bronze - Booking.com and Cloudfactory

Best onboarding and/or reboarding programme
Gold - The Good Care Group and Creed Comms
Silver - Sibur and makelove agency
Bronze - BT and Ph.Creative

Best employee wellbeing initiative
Gold - Arriva and WPA Pinfold
Silver - Axiad
Bronze - Publicis Sapient
Highly commended - Places for People

SECTOR

Best employer brand management from the engineering and manufacturing sector
Gold - Hyundai Motor Europe and BrandPointZero
Silver - Nexans and Symphony Talent
Bronze - Turkish Aerospace

Best employer brand management from the financial services sector
Gold - Aviva and Blackbridge Communications
Silver - AMS and Royal London
Silver - MyCSP on behalf of Civil Service Pensions

Best employer brand management from the FMCG sector
Gold - Philip Morris International and Dawson Walker Communications
Silver - Heineken and Cloudfactory

Best employer brand management from the healthcare and pharmaceuticals sector
Gold - The Good Care Group and Creed Comms
Silver - GSK and Tonic
Bronze - Signature Senior Lifestyle and WeLove9am

Best employer brand management from the professional services sector
Gold - CMS and Blackbridge Communications

Best employer brand management from the public sector
Gold - DWP Digital and SMRS

Best employer brand management from the retail sector
Gold - Asda and Chatter Communications
Silver - Leroy Merlin and makelove agency

Best employer brand management from the technology, media and telecommunications sector
Gold - Fujitsu and Creed Comms
Silver - Telegraph Media Group and That Little Agency
Bronze - ASM and Cielo Talent
Bronze - SAP

Best employer brand management from the travel, leisure and tourism sector
Gold - Booking.com and Cloudfactory
Silver - easyJet

SPECIAL RECOGNITION
Best employer brand strategy during Covid-19
Gold - Orkla and Symphony Talent
Silver - AXA UK and ThirtyThree
Bronze - MyCSP
Highly commended - PwC Poland
Highly commended - SAP

Best ongoing commitment to employer brand management
Gold – SAP

Best creative execution of the employer brand
EY

Grand Prix
The Good Care Group and Creed Comms