ETBrandEquity.com's India DigiPlus Awards 2022 | ET Brand Equity | 18 February 2022 | Virtual

ETBrandEquity.com's India DigiPlus Awards 2022 aims to celebrate the country's best digital marketing work, innovation and talent and recognise the country's growing influence on the global digital marketing industry. The focus is on promoting inspiring, effective and creative work that help organisations worldwide tell great brand stories.

Categories
Campaign & Platform Awards
• Best B2B Campaign
• Best B2C Campaign
• Best Branded Content
• Product Launch/Re-Launch Campaign
• Best Use of Technology
• Best Digital Strategy
• Best Use of Data Analytics/Insight
• Best Small Budget Digital Marketing Campaign
• Best Use of Social Media
• Best Use of Email
• Best Use of Video
• Best Use of Mobile
• Best Use of Performance Marketing
• Best Use of Search Marketing / Paid Search
• Best Digital Marketing Campaign During Covid 19 Lockdown
• Best Digital Campaign Targeting Millennials
• Best Local / Regional Digital Campaign
• Best Use of Integrated Digital Marketing
• Best Use of Display
• Best Use of Content Marketing
• Best Use of Influencer Marketing
• Best Use of Viral Marketing
• Best Use of Digital Brand Communities
• Best Digital Internal Communication Campaign

Industry Awards
• Automobile
• BFSI
• Consumer Durables & Electronics
• Education
• FMCG
• Media & Entertainment
• Retail & E-Commerce
• Health & Wellness Sector

Special Awards
• Digital Person of the Year
• Digital Marketer of the Year
• Digital Brand of the Year
• Digital Agency of the Year

2021 Winners

Best B2B Campaign
Silver: Tata Salt & Madison Media, Walk in Gandhiji's Footsteps on 2nd October
Silver: eBay & Clevertize, Export Apnao Business Badhao

Best B2C Campaign
Bronze: Flipkart Ads, Ok Flipkart Deliver Exponential Results - Google
Silver: Perfetti Van Melle India Pvt. Ltd., Mentos CompliMentos

Best Branded Content
Bronze: Kurkure & Mindshare, Baap re Baap

Product Launch/Re-Launch Campaign
Silver: RIO Pads & Schbang Digital Solutions, #TheBloodySecret
Gold: Chupa Chups & Ogilvy and Mather & Grapes Digital, Chupa Chups - Forever Fun (Unlocking the confectionery potential in young adults)

Best Use of Technology
Gold: TANISHQ & 22FEET TRIBAL WORLDWIDE, Shine Stylist

Best Digital Strategy
Silver: Pepsi India & Mindshare, This Pandemic Pepsi helped the Restaurant workers save their jobs!
Silver: Pepsi India & Mindshare, When The Entire Nation Practiced Social Distancing With Swag

Best Use of Data Analytics/Insight
Silver: BRIDGESTONE INDIA & WHIRLWIND, How Bridgestone Achieved a 2023% ROAS with a Data-Driven Proximity-Based SEM Strategy
Gold: Tata CliQ & Hansa Cequity, Think Twice

Best Small Budget Digital Marketing Campaign
Bronze: Wow Skin Science & Tonic Worldwide, Trash Your Spam
Silver: Nikon India & WATConsult, Nikon InstaBadge

Best Use of Social Media
Bronze: CNBC-TV18 & OktoBuzz, #CNBCTV18Tweetathon
Gold: Discovery Communications India, Man Vs Wild with Bear Grylls and Prime Minister Modi

Best Use of Email
Gold: inresto by dineout, #SafeToEatOut

Best Use of Video
Bronze: Sunfeast Dark Fantasy & The Digital Street LLP, Dark Fantasy #ALotCanHappenInside
Silver: Sony LIV, Scam 1992 The Harshad Mehta Story
Gold: ITC Savlon & Ogilvy, #NoHandUnwashed

Best Use of Mobile
Silver: Pepsi India & Mindshare, When The Entire Nation Practiced Social Distancing With Swag

Best Use of Performance Marketing
Silver: Flipkart Ads, Flipkart uses audience Intel to set new benchmarks! - Intel
Gold: BRIDGESTONE INDIA & WHIRLWIND, How Bridgestone Achieved a 2023% ROAS with an Innovative Proximity-Based SEM Strategy

Best Use of Search Marketing / Paid Search
Silver: MONEYTAP & WHIRLWIND, How an Advanced SEO Strategy Helped MoneyTap Cross INR 500+ Crores in Loan Disbursement
Gold: Asian Paints Loctite Quick & Madison Media, Did You Mean Loctite Quick?

Best Digital Marketing Campaign During Covid 19 Lockdown
Gold: Pepsi India & Mindshare, When The Entire Nation Practiced Social Distancing With Swag

Best Digital Campaign Targeting Millennials
Bronze: HDFC Bank & Kinnect, Spend It Well
Silver: ITC Vivel & The Digital Street, Vivel #VoiceOfArt
Gold: Spectra & Organic by MSL, Draw The Line

Best Use of Integrated Digital Marketing
Bronze: Myntra Fashion Superstar - Season 2 & Schbang Digital solutions
Silver: Flipkart Ads, Ok Flipkart Deliver Exponential Results - Google
Gold: Sony LIV, Scam 1992 The Harshad Mehta Story

Best Use of Display
Gold: Mountain Dew India & Mindshare India, India's Largest Gaming Championship: Mountain Dew Arena

Best Use of Content Marketing
Bronze: Spectra & Organic by MSL, Draw The Line
Silver: Accenture & Interactive Avenues - A Reprise Network Company, Accenture Brand Content Strategy
Gold: Stayfree & Interactive Avenues & DDB & AdFactors, Stayfree Its Just A Period

Best Use of Influencer Marketing
Bronze: Pepsi India & Mindshare, When Pepsi Celebrated The World Cup Fever With Fan Anthem
Silver: Asian Paints & Madison Media, Where The Heart Is

Best Use of Viral Marketing
Bronze: Pepsi India & Mindshare, When The Entire Nation Practiced Social Distancing With Swag
Silver: Unacademy, Cracking the Game
Gold: Lay's & Mindshare, Lay's Heartwork

Best Use of Digital Brand Communities
Silver: Lay's & Mindshare, Lay's Heartwork
Gold: Mountain Dew India & Mindshare India, India's Largest Gaming Championship: Mountain Dew Arena

Automobile
Silver: Ford India Pvt. Ltd., Discover More with Poetry
Gold: Kia Motors India & Isobar India, Adventures of Meerkat

BFSI
Silver: HDFC Bank & Kinnect, Add An Ad
Gold: National Payments Corporation of India & YAAP, Contactless Payment Ecosystem

Education
Bronze: Great Learning, Power Ahead
Silver: Unacademy, Cracking the Game
Gold: TATA INSTITUTE OF SOCIAL SCIENCES & WHIRLWIND, Big Results on a Small Budget - How TISS Achieved 14X ROAS

FMCG
Silver: Tata Salt & Madison Media, India Quizzing League

Media & Entertainment
Bronze: MX Player, Aashram
Silver: MX Player, Kiska Hoga Thinkistan 2 - #IdeaChor
Gold: Sony Pictures Networks India Pvt. Ltd. & Marching Ants Advertising Pvt. Ltd., #TaraFromSatara

Health & Wellness Sector
Silver: Pfizer Upjohn India & Organic by MSL, #KeepItReal
Gold: Cipla Breathefree & Schbang Digital Solutions, Cipla Breathefree #InhalersHainSahi
Gold: Bausch + Lomb & Kinnect, #EyeSeeBetter

Digital Person of the Year
Gold: WATConsult, Heeru Dingra
Gold: P&G Health, Shruti Samant

Digital Brand of the Year
Gold: Pepsi India