ETBrandEquity.com’s Kaleido Awards 2022 | ET Brand Equity | 6 April 2022 | Virtual

The Kaleido Awards, therefore, have been instituted with the aim of to recognize and reward the work done by public relations and corporate communication professionals and organisations in the past year-- work that not only stood out but was also purposeful.

The Awards have three main categories: Special Awards, Practice Area Awards, and Industry Awards, which are further sub-divided into 30+ categories. The winners in each category will be decided by a distinguished jury of senior professionals from the media and the PR & Corporate Communication industry.

Award Categories

Special Awards
• Agency of the Year
• Campaign of the Year
• Communication Personality of the Year
• Corporate of the Year
• Communication Team of the Year
• Emerging Agency of the Year
• Young Achiever of the Year

Practice Area Awards
• Use of Content
• Use of Media
• Use of Digital/Social Media
• Use of Influencers
• Use of Event
• Campaign in Not-For-Profit
• Campaign in Corporate Social Responsibility
• Surrogate Communication of the Year
• Regional Communication Campaign
• Internal Communication Campaign
• Reputation/Crisis Management Campaign
• Integrated PR Marketing Campaign
• Small Budget Campaign
• Campaign Post Covid- 19 Lockdown
• Tech Enabled
• Persistent Long Running Campaign

Industry Awards
• Automobile
• BFSI
• Consumer/Personal Tech
• Consumer Durables & Electronics
• Education
• Energy (Power / Oil & Gas / Renewables etc.)
• Enterprise Tech (B2B)
• FMCG - Personal Care
• FMCG - Foods & Beverages
• Healthcare (Online Medical Pharmacies/ Doctors)
• Professional Services
• Media & Entertainment
• Real Estate & Construction
• Retail & E-commerce
• Sports & Leisure
• Travel, Tourism & Leisure
• Mobile handset & Accessories