Femvertising Awards 2021 | SheKnows.com | TBA

Based on a term we coined in 2014 at Advertising Week New York, SHE Media launched the #Femvertising Awards in 2015 to honor brands that are challenging gender norms by building stereotype-busting, pro-female messages and images into ads that target women and girls.

Since then, nearly 500 brands and agencies of all sizes and across all industries and from all over the world have submitted their work for recognition. In addition, nearly 40,000 votes have been cast by the public for the best ads.

To mark the awards program’s fifth anniversary, we launched the call for entries on International Women’s Day.

Over the years, we have expanded the #Femvertising Awards to include categories that pay tribute to ads that challenge societal norms associated with race, sexual orientation and religious beliefs. Two such categories, Dadvertising and Normvertising, counter perceptions around gender labels and roles, and also dovetail with this year’s International Women’s Day theme, #BalanceForBetter – a nod to the global push for professional and social equality.

We are not accepting new entries to the Femvertising Awards at this time.

2020 Past Winners

Inspiration Category:
• Bumble

Next Gen Category:
• Secret

Inclusion Category:
• Microsoft

Dadvertising Category:
• Facebook Groups

Humor Category:
• Budlight

Social Impact Category:
• #defythename