Financial Standard: MAX Awards 2018 | Financial Standard | Ivy Ballroom, Level 1/320 George St, Sydney NSW 2000, Australia

With an ever growing toolkit of ways to reach their target audience, today's marketing, advertising and sales professionals are seeing increasing challenges when deciding how to spend their budgets, considering which prospects have the most potential or evolving new strategies to attract the attention of their target market.

In this evolving space, the best marketing, advertising and sales professionals are able to employ the most suitable tactics to maximise their return on investment.

The MAX (Marketing, Advertising and Sales Excellence) Awards recognises these leading individuals, teams and organisations in the Australian financial services industry who have achieved excellence in marketing, advertising and sales.

Categories:
• Advertising Campaign of the Year - Trade
• Agency of the Year
• Creative Agency of the Year
• Digital Advertising Campaign of the Year
• Digital Custom Publishing Campaign of the Year
• Digital Marketing Campaign of the Year
• Financial Literacy Campaign of the Year
• Financial Services App of the Year
• Innovation of the Year
• Integrated Campaign of the Year
• Investment Product of the Year
• Marketing and Communications Paper of the Year
• Marketing Team of the Year
• Print Advertising Campaign of the Year
• Print Custom Publishing Campaign of the Year
• Product Launch of the Year
• Public Relations Company of the Year
• Social Media Campaign of the Year
• Video Campaign of the Year
• Website of the Year
• Sales Team of the Year
• Sales Executive of the Year
• Marketer of the Year

2017 Winners

WEBSITE OF THE YEAR:
• Telstra Super - www.telstrasuper.com.au/

FINANCIAL SERVICES APP OF THE YEAR:
• Link Group - Cbus Employer App

SOCIAL MEDIA CAMPAIGN OF THE YEAR:
• State Street Global Advisors

ADVERTISING CAMPAIGN OF THE YEAR - CONSUMER:
• ANZ - Love Insurance Initiative

DIGITAL MARKETING CAMPAIGN OF THE YEAR:
• Legg Mason

ADVERTISING CAMPAIGN OF THE YEAR - TRADE:
• State Street Global Advisors - There's Opportunity in Complexity

INTEGRATED CAMPAIGN OF THE YEAR:
• Zurich - It's a Better Life

AGENCY EXECUTIVE OF THE YEAR - FINANCIAL SERVICES:
• Shanti Davies - Fundamental Media

CREATIVE AGENCY OF THE YEAR:
• Behaviour Change Partners

AGENCY OF THE YEAR - FINANCIAL SERVICES:
• Ptarmigan Media

VIDEO CAMPAIGN OF THE YEAR:
• Challenger

INNOVATION OF THE YEAR:
• Mercer LifetimePlus 2.0

RELATIONS COMPANY OF THE YEAR:
• BlueChip Communication

PRODUCT LAUNCH OF THE YEAR:
• BT Panorama

INVESTMENT PRODUCT OF THE YEAR:
• J.P. Morgan Asset Management - JPMorgan Systematic Alpha Fund

FINANCIAL LITERACY CAMPAIGN OF THE YEAR:
• ANZ Wealth

MARKETING TEAM OF THE YEAR:
• BlackRock

SALES TEAM OF THE YEAR:
• Grant Samuel Funds Management

EXECUTIVE OF THE YEAR - SALES:
• Darren Hall - T. Rowe Price

MARKETER OF THE YEAR:
• Phillipa Healy - PIMCO