Global Ace Awards 2025 | ANA Business Marketing | 8 April 2025 | Forbes on Fifth, 24 5th Ave, New York, NY 10011, USA

Only the best creative work in B2B wins at the ACEs. The Global ACE Awards – one of the long-standing hallmarks of ANA Business Marketing NYC – recognize the best-of-the-best in B2B creative from across the globe, along with the talented people who created it.

The art and science of creativity in B2B marketing has never been more profoundly influential than it is right now, which is why the ACE Awards include such exciting categories as Creative Agency of the Year, The Craft Categories, AI/Digital/Technology Powered Experiences and Emotion in Action. And several very topically relevant categories have been added this year including Brand to Demand! Entries are judged by an outstanding jury of leading creatives from agencies and client organizations worldwide.

Awards Categories
• Creative Agency of the Year
• In-House Agency of the Year
• Integrated Marketing Campaigns
• AI/Digital/Technology Powered Experiences
• Account-Based Marketing (ABM) Campaigns
• Agency Promotion
• B2B Rising Stars
• B2B2C Campaigns
• Best Campaign That Never Ran
• Brand Launch
• Brand to Demand Campaign (New!)
• Brand Identity
• Broadcast Advertising
• Challenger Brand
• Content Marketing
• Creative Effectiveness (New!)
• The Craft Categories
• Demand Generation Campaigns
• Digital Campaign
• Direct Mail
• Emotion in Action
• Event/Trade Show Marketing:
• Influencer Campaign (New!)
• Internal Activation
• Most Creative Use of Media (New!)
• Out of Home
• Print Advertising
• Pro Bono Campaigns
• Sales Enablement
• Social Media Campaigns
• Social Impact Campaigns
• Video
• Websites
• Best in Show Award