Global Social Media Awards 2024 | Don't Panic Events | 23 February 2024 | TBA

The Global Social Media Awards celebrate businesses that are breaking the internet (in a good way!), smashing through ever-changing algorithms, and channelling the chatter into meaningful engagement that drives business success.

Whether you’re a small or big agency supporting any sized business or a large international agency working with big brands, the awards are the ultimate social media accolade for boosting your own profile and turning your likes into gongs.

Categories

Campaign Awards
• Best Use of Facebook
• Best Use of Twitter
• Best Use of Instagram
• Best Use of Youtube
• Best Use of Tiktok
• Best Use of Snapchat
• Best Use of Linkedin
• Best Audience Engagement Campaign
• Best Social Influencer Campaign
• Best Use of Research & Evaluation
• Best Use of Social Media in a Crisis
• Most Impactful Social Media Campaign
• Most Innovative Social Media Campaign
• Best Low Budget Campaign
• Best Use of Social Media for Entertainment
• Best Use of Social Media for Finance
• Best Use of Social Media for Retail
• Best Use of Social Media for FMCG
• Charity / Not-for-profit Campaign
• Best Long-term Strategic Use of Social Media
• Best Integrated Campaign
• Best Direct Response Social Media Campaign
• Best Use of Paid Social
• Best Local to Global Campaign

Social Media Tool Awards
• Best Social Media Tool

Company / Agency / Team / Individual Awards
• Rising Star Award
• Best in-house Team
• Best Start-up Agency (Less Than 2 Years Old)
• Best Small Agency
• Best Large Agency

2023 Winners

Best Use of Facebook
• PromoTraffic & Optimeal Poland — brand image promotion

Best Use of Twitter
• Expedia & Anomaly — #TravelTheAds

Best Use of Instagram
• Docklin & Nelly — Supercharging Dynamic Ads with First-Party Data

Best Use of YouTube
• Mercedes-AMG GmbH — AMG Uncovered Episode 7 feat. Nigel Sylvester

Best Use of TikTok
• Buttermilk & Elizabeth Arden — #MyBeautyCape
• Silver: Wolfgang Digital and Intersport Elverys — Tapping Into a new Demographic

BEST USE OF SNAPCHAT
• dentsu & Apache Pizza — Pizza in a Snap

Best Use of LinkedIn
• TCS Research — #40andForward

Best Audience Engagement Campaign
• Expedia & Anomaly — #TravelTheAds

Best Social Influencer Campaign
• Buttermilk & Elizabeth Arden — #MyBeautyCape

Most Impactful Social Media Innovation
• Docklin & Nelly — Supercharging Dynamic Ads with First-Party Data

Best Low Budget Campaign
• DNRG & Caerphilly Skips — Cleaning Up
• Silver: EthosEnergy & Oakwood Agency — Humanising Our Brand

Best Use of Social Media for Entertainment
• Carousel & Paddington Bear — Paddington’s Royal Visit

Best Use of Social Media for Finance
• Brainlabs & GoCardless — Building Brand Equity With Full Funnel Social Strategy Pays Off By Smashing Performance Targets

Best Use of Social Media for Retail
• Brand Kolektyw & Sales&More x Komputronik — How we refreshed the image of Komputronik in SM and increased revenue!

BEST USE OF SOCIAL MEDIA FOR FMCG
• Twisted and M&M — Make the Moment

Charity / Not-for-profit Campaign
• This Life — Goodbye My Love

Best Long-Term Strategic Use of Social Media
• The Obsidian Co. & Ancoria Insurance — Insuring Growth Campaign: Leveraging Social Media to Expand Market Share
• Silver: Wolfgang Digital & BodySlims — ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content

Best Integrated Campaign
• Wolfgang Digital & BodySlims — ROI “Return On Inspiration”: How We Drove Millions With Inspirational Social Media Content

Best Direct Response Social Media Campaign
• Docklin & Nelly — Supercharging Dynamic Ads with First-Party Data
• Silver: Wolfgang Digital & HomeSecure — ‘The Future is Friction’

Best Use of Paid Social
• Mindshare UK & M&S — Unwrapping the Power of Paid Social
• Silver: SThree & Odiv — Employer Branding 2.0: a multichannel strategy in which offline has been translated into online, resulting in a 69% growth in applications compared to the previous year.

BEST LOCAL TO GLOBAL CAMPAIGN
• IMART and Fuller Marketing

Best Social Media Tool
• Squared.io — Audit and Optimization for Facebook Ads

Rising Star Award
• Abbey Troyer — Stella Rising

Best In-house Team
• Insider — Social Media Team

Best Small Agency
• Bumbl

Best Large Agency
• Wolfgang Digital