Influencer Marketing Awards 2021 | PerformanceIN | 29 April 2021 | Virtual

Returning for another year, the Influencer Marketing Awards (IMAs) seeks to celebrate the best of the best from this groundbreaking sector.

Our mission is to recognise and reward the very best campaigns which showcase exceptional execution, creativity and innovation with measurable KPIs and objectives.

With 28 categories covering a broad range of influencer marketing areas, the awards are judged by an experienced independent panel comprising of the best and brightest from across the globe to discuss and debate each category, awarding Bronze, Silver and Gold.

The night itself will act as the perfect chance to toast to the industry’s finest achievements, whilst providing an evening of networking and celebrating with friends old and new. The industry’s leading agencies, brands, influencers and technologies to come together and forge relationships during an evening of drinking, fine dining and dancing; to a backdrop of glitz and glamour.

Our final award, the Grand Prix, celebrates the creme de la creme of influencer marketing campaigns, recognising the very best the industry has to offer.

2020 Winners

VERTICAL AWARDS

Best Cause-Led Campaign
• Gold Winner: MSL and Huawei
• Silver Winner: Ogilvy for Social.Lab

Best Gaming Campaign
• Gold Winner: 160over90 for EA SPORTS FIFA
• Silver Winner: Kairos Media for Call of Duty
• Bronze Winner: Viral Nation for Tencent Games

Best Food and Drink Campaign
• Gold Winner: Collectively for The Absolut Company
• Silver Winner: IMA for HelloFresh
• Bronze Winner: Ogilvy UK and Amazon for Bacardi

Best Travel Campaign
• Gold Winner: the projects* for Hotels.com
• Silver Winner: Ogilvy UK for LEVEL

Best Family and Parenting Campaign
• Gold Winner: MSL and Huawei
• Silver Winner: The Corner and Agenda 21 for Little Dish

Best Sport and Fitness Campaign
• Gold Winner: 160over90 for PUMA
• Silver Winner: Ball Street x Paddy Power
• Bronze Winner: Ogilvy UK for ŠKODA UK

Best Fashion and Style Campaign
• Gold Winner: rewardStyle for Mytheresa
• Silver Winner: Awin for Simply Be
• Bronze Winner: rewardStyle for Topshop

Best Beauty Campaign
• Gold Winner: Buttermilk for Dior
• Silver Winner: Ogilvy UK for Boots UK
• Bronze Winner: Pulse Advertising for MAC Cosmetics USA

CAMPAIGN AWARDS

Best Use of a Small Budget
• Gold Winner: Saulderson Media for Wondershare

Best Use of Data
• Gold Winner: rewardStyle for Mytheresa
• Silver Winner: Seen Connects
• Bronze Winner: OST Marketing and Onalytica for Refinitiv

Most Effective Campaign for ROI
• Silver Winner: Ogilvy UK for Boots UK
• Bronze Winner: rewardStyle for Topshop

Most Effective Collaboration or Partnership
• Gold Winner: Ogilvy UK for ŠKODA UK
• Silver Winner: IMA for HelloFresh
• Bronze Winner: MediaCom and Lucozade Zero for Factor Zero

Most Creative Influencer Marketing Campaign
• Gold Winner: Ogilvy Social.Lab for ProRail
• Silver Winner: Influencer, Karmarama and Capita for the British Army
• Bronze Winner: Pulse Advertising for Tinder

Best Brand Engagement Campaign
• Gold Winner: Ball Street x Paddy Power
• Silver Winner: Buttermilk for Dior
• Bronze Winner: Takumi for Camelot

Best Integrated Influencer Marketing Campaign (multi-channel)
• Gold Winner: Ogilvy UK for Boots UK
• Silver Winner: Influencer and OMD UK for Walkers Crisps
• Bronze Winner: IPSY

Best Use of Video
• Gold Winner: Brilliant Noise and Gleam Futures for EDF Energy
• Silver Winner: Renderspace and Pristop for Telekom Slovenije
• Bronze Winner: Ogilvy UK and Amazon for Bacardi

AGENCY AWARDS

Rising Star
• Gold Winner: Paulina Anna Solway: Pulse Advertising & Talent Management
• Silver Winner: India Sehmi: rewardStyle
• Bronze Winner: Mike Gadd: Kindred

Best Large Influencer Marketing Agency
• Gold Winner: Collectively
• Silver Winner: Viral Nation
• Bronze Winner: Tailify

Best Boutique Influencer Marketing Agency
• Gold Winner: Seen Connects
• Silver Winner: Buttermilk Agency

TECHNOLOGY AWARDS

Best Influencer Discovery Tool
• Gold Winner: CreatorIQ
• Silver Winner: Impact
• Bronze Winner: Traackr

Best Relationship Management Tool
• Gold Winner: Traackr
• Silver Winner: Influencity
• Bronze Winner: CJ Affiliate

Best Campaign Planning and Management Tool
• Gold Winner: CreatorIQ
• Silver Winner: Q-83
• Bronze Winner: Traackr

Industry Choice of Technology or SaaS
• Gold Winner: CreatorIQ
• Silver Winner: Tagger
• Bronze Winner: Influencity

GRAND PRIX
• Gold Winner: Ogilvy Social.Lab for ProRail