Loyalty & Engagement Awards 2021 | Lighthouse Independent Media | 3 February 2021 | Hong Kong

The Loyalty & Engagement Awards is back for 2021 bigger and better than ever to recognise and reward the excellence in consumer-centric marketing activities that have grown and retained your biggest advocates - your customers.

Adjudicated by an independent expert panel of senior client-side marketers and loyalty experts who have vast experience in the art of engagement, the Loyalty & Engagement Awards set the benchmark for outstanding achievements in building lasting relationships.

28 categories are open for entry covering a diverse scope of vertical engagement and loyalty programmes. Check out the details of the categories and make sure you are part of the 2021 event!

We wish all entrants the very best of luck!

Award Categories:
1. Best Acquisition Strategy (NEW)
2. Best CRM Strategy
3. Best CX/UX Strategy
4. Best Eco-Loyalty Campaign (NEW)
5. Best Engagement Campaign – Mass Audience
6. Best Engagement Campaign – Targeted Audience
7. Best Loyalty Campaign
8. Best Loyalty Campaign – Launch/Rebranding
9. Best Loyalty Programme – Fashion & Beauty
10. Best Loyalty Programme – Finance & Insurance
11. Best Loyalty Programme – Food & Beverage
12. Best Loyalty Programme – Lifestyle & Entertainment
13. Best Loyalty Programme – Retail
14. Best Loyalty Programme – Travel & Hospitality
15. Best Membership Programme
16. Best Omni-Channel Strategy
17. Best Partnership Loyalty Campaign
18. Best Social Media Strategy
19. Best Use of Apps
20. Best Use of Contests/Promotions
21. Best Use of Corporate Social Responsibility
22. Best Use of Experiential Marketing
23. Best Use of Gamification
24. Best Use of Influencers
25. Best Use of Integrated Marketing Strategy
26. Best Use of Rewards & Incentives
27. Best Use of Smart Data Analytics
28. Best Use of Technology

2020 Past Winners

Best of Show – Brand:
• S+ REWARDS by Sino Malls

Best of Show – Agency:
• REPRISE

Best CRM Strategy:
• Sino Malls

Best CX/UX Strategy:
• Sino Malls

Best Engagement Campaign – Mass Audience:
• SOGO Hong Kong

Best Engagement Campaign – Targeted Audience:
• Sino Malls

Best Loyalty Campaign:
• Sino Malls

Best Loyalty Campaign – Launch/Re-branding:
• Sun Hung Kai Real Estate Agency

Best Loyalty Programme – Fashion & Beauty:
• L’Oréal Group

Best Loyalty Programme – Finance & Insurance:
• MSIG Insurance (Hong Kong)

Best Loyalty Programme – Food & Beverage:
• Jardine Restaurant Group

Best Loyalty Programme – Lifestyle & Entertainment:
• A.S. Watson Group

Best Loyalty Programme – Retail:
• Sun Hung Kai Real Estate Agency

Best Membership Programme:
• FrieslandCampina Hong Kong

Best Omni-Channel Strategy:
• Lee Gardens

Best Partnership Loyalty Campaign:
• A.S. Watson Group

Best Social Media Strategy:
• Hang Lung Properties

Best Use of Apps:
• Sino Malls

Best Use of Contests:
• DBS Bank (Hong Kong)

Best Use of Corporate Social Responsibility:
• Lee Tung Avenue Management Co., Citywalk Management Co.

Best Use of Gamification:
• Birdie

Best Use of Influencers:
• SOGO Hong Kong

Best Use of Rewards & Incentives:
• Verizon Media

Best Use of Smart Data Analytics:
• DBS Bank (Hong Kong)

Best Use of Technology:
• Citywalk

Best Use of Experiential Marketing:
• Lee Tung Avenue Management Co., Citywalk Management Co.