Loyalty & Engagement Awards 2022 - Hong Kong | Lighthouse Independent Media | 4 February 2022 | TBA

MARKETING-INTERACTIVE’s Loyalty & Engagement Awards returns with its third edition to celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organisation’s biggest advocates – their customers and their people.

Open to any client company or partners/agencies entering on behalf of their clients, the annual awards seek to merit the most creative, innovative and deserving consumer-centric programmes and schemes across North Asia.

Judged by an independent panel of senior, client-side marketers, the awards present the perfect opportunity to not only showcase your best work to the wider industry but increase your credibility and claim your position at the forefront of success.

29 categories covering broader vertical engagement bases and loyalty schemes are open for submissions. The best performers across all categories will be crowned as “Best of Show – Brand” and “Best of Show – Agency” for their outstanding initiatives in North Asia. Check out the full category list and find the most appropriate categories to maximise your chances.

Award Categories
1. Best Acquisition Strategy
2. Best CRM Strategy
3. Best CX/UX Strategy
4. Best COVID-19 Response *NEW
5. Best Eco-Loyalty Campaign
6. Best Engagement Campaign – Mass Audience
7. Best Engagement Campaign – Specific Audience *NEW
8. Best Loyalty Campaign
9. Best Loyalty Campaign – Launch/Rebranding
10. Best Loyalty Programme – Fashion & Beauty
11. Best Loyalty Programme – Finance & Insurance
12. Best Loyalty Programme – Food & Beverage
13. Best Loyalty Programme – Lifestyle & Entertainment
14. Best Loyalty Programme – Retail
15. Best Loyalty Programme – Travel & Hospitality
16. Best Membership Programme
17. Best Omni-Channel Strategy
18. Best Partnership Loyalty Campaign
19. Best Social Media Strategy
20. Best Use of Contests/Promotions
21. Best Use of Corporate Social Responsibility
22. Best Use of Experiential Marketing
23. Best Use of Gamification
24. Best Use of Influencers
25. Best Use of Integrated Marketing Strategy
26. Best Use of MarTech *NEW
27. Best Use of Mobile *NEW
28. Best Use of Rewards & Incentives
29. Best Use of Smart Data Analytics

2021 Winners

Best of Show – Brand
• yuu Rewards Club

Best of Show – Agency
• M&C Saatchi Spencer Hong Kong

1. Best Acquisition Strategy
Gold
DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong

Silver
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

Bronze
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems

2. Best CRM Strategy
Gold
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp CampaignAgencies: DDB Hong Kong, Kinetix Systems

Silver
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020Agency: Pontac

Bronze
L’Oréal Hong Kong
YSL BEAUTÉ
Intelligent B2C Automation & ActivationAgency: Pontac

3. Best CX/UX Strategy
Gold
DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE
Agency: XGATE

Gold
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac

Silver
Swire Properties Management
Cityplaza
Cityplaza Endless Rewards, Endless Joy
Agency: Cymballe

Bronze
AXA Hong Kong and Macau
AXA Post-Vaccination Protection Programme

4. Best Eco-Loyalty Campaign
Gold
A.S. Watson Group (HK)
Watsons Water
Drops of Fun
Agency: ESDlife

Silver
Sino Group
Sino Club
Creating a Better Lifescapes
Agency: More PR and Marketing

5. Best Engagement Campaign – Mass Audience
Gold
Olympian City
Alien Planet Christmas Party
Agency: HK Creates

Silver
MegaBox Development Company
MegaBox
MegaBox App Revamp

Bronze
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

6. Best Engagement Campaign – Targeted Audience
Gold
The Hong Kong Jockey Club
Season Opening Campaign

Silver
The Hong Kong Jockey Club
LONGINES Hong Kong International Races 2020

Bronze
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

7. Best Loyalty Campaign
Gold
DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong

Gold
VF Hong Kong
Timberland
TIMBERLAND FALL/WINTER 2020 – MEMBER PRESALE
Agency: XGATE

Silver
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems

Bronze
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac

9. Best Loyalty Programme – Fashion & Beauty
Gold
L’Oréal Hong Kong
YSL BEAUTÉ
Intelligent B2C Automation & Activation
Agency: Pontac

Silver
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac

Bronze
DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE
Agency: XGATE

Bronze
TATCHA HONG KONG
TATCHA. REDISCOVER THE QUIET DELIGHT OF SELF-CARE
Agency: KREW

10. Best Loyalty Programme – Finance & Insurance
Gold
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp CampaignAgencies: DDB Hong Kong, Kinetix Systems

Silver
AXA Hong Kong and Macau
AXA BetterMeAgency: Publicis Hong Kong

11. Best Loyalty Programme – Food & Beverage
Gold
Swire Properties Management
Citygate Outlets
“Anytime Anywhere, Dine & Earn Your Share” F&B Rewards
Agency: Cymballe

12. Best Loyalty Programme – Lifestyle & Entertainment
Gold
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

Silver
The Hong Kong Jockey Club
Season Opening Campaign

Bronze
Wheelock Properties (Hong Kong)
Wheelock Living
Agency: KREW

13. Best Loyalty Programme – Retail
Gold
DFI Development (HK)
yuu Rewards Club
yuu Rewards Club LaunchAgency: M&C Saatchi Spencer Hong Kong

Silver
Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020Agency: KREW

Bronze
Price.com.hk
The 1st Computer Online Expo

15. Best Membership Programme
Gold
Wheelock Properties (Hong Kong)
Wheelock Living
Agency: KREW

Silver
LVMH
Fresh Hong Kong
Revamped Loyalty Programme that Grew Retail in 2020
Agency: Pontac

Silver
Verizon Media
Yahoo Hong Kong
Yahoo Membership Programme – Hong Kong Up Campaign
Agency: Above The Line

Bronze
MSIG Insurance (Hong Kong)
MSIG
「MSIG HK」Mobile App
Agency: ESDlife

16. Best Omni-Channel Strategy
Gold
DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong

Silver
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

Bronze
Sun Hung Kai Real Estate Agency
MOKO
MOKO Mega Sales 2020
Agency: KREW

17. Best Partnership Loyalty Campaign
Gold
DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong

Silver
Olympian City & PopSquare
POP Gallery
POP Gallery – A New Retail Experience

Bronze
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

18. Best Social Media Strategy
Gold
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

Silver
AXA Hong Kong and Macau
Go, Goal! Liverpool! CNY Double Rewards Campaign
Agency: XGATE

Silver
The Hong Kong Jockey Club
Season Opening Campaign

Bronze
Price.com.hk
The 1st Computer Online Expo

19. Best Use of Apps
Gold
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems

Silver
DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong

Bronze
Olympian City
Alien Planet Christmas Party
Agency: HK Creates

20. Best Use of Contests/Promotions
Gold
Olympian City
Alien Planet Christmas PartyAgency: HK Creates

Silver
Price.com.hk
The 1st Computer Online Expo

Bronze
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

21. Best Use of Corporate Social Responsibility
Gold
A.S. Watson Group (HK)
Watsons Water
Drops of Fun
Agency: ESDlife

Silver
AXA Hong Kong and Macau
Mental Wellness Partner of Hongkongers

Bronze
DBS Bank (Hong Kong)
DBS
Portraits of Purpose
Agency: Metta Communications

22. Best Use of Experiential Marketing
Gold
Swire Properties Management
Citygate Outlets
The Hunt Is On
Agency: Cymballe

Silver
DOLCE & GABBANA (SHANGHAI)
DOLCE & GABBANA
D&G NEW RETAIL EXPERIENCE
Agency: XGATE

Bronze
Olympian City & PopSquare
POP Gallery
POP Gallery – A New Retail Experience

23. Best Use of Gamification
Gold
Lingnan University
LingU Info Trip
Agency: CMRS Digital Solutions

Silver
Swire Properties Management
Citygate Outlets
The Hunt Is On
Agency: Cymballe

Bronze
BCT Group
BCT Financial, Bank Consortium Trust Company
MPF Simulation Game
Agency: CruiSo Digital Solutions

24. Best Use of Influencers
Gold
The Hong Kong Jockey Club
Season Opening Campaign

Silver
Sun Hung Kai Real Estate Agency
apm
apm All-in-One Online Portal “happybuymall.com” x Flash Sale @ KOL Live

Bronze
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

25. Best Use of Integrated Marketing Strategy
Gold
DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong

Silver
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

Bronze
DBS Bank (Hong Kong)
DBS
Portraits of Purpose
Agency: Metta Communications

26. Best Use of Rewards & Incentives
Gold
DFI Development (HK)
yuu Rewards Club
yuu Rewards Club Launch
Agency: M&C Saatchi Spencer Hong Kong

Silver
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Hong Kong, Kinetix Systems

Silver
Verizon Media
Yahoo Hong Kong
Yahoo Membership Programme – Hong Kong Up Campaign
Agency: Above The Line

Bronze
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

27. Best Use of Smart Data Analytics
Gold
L’Oréal Hong Kong
YSL BEAUTÉ
Intelligent B2C Automation & Activation
Agency: Pontac

Silver
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong

Bronze
Wheelock Properties (Hong Kong)
Wheelock Living
Agency: KREW

28. Best Use of Technology
Gold
The Hong Kong Jockey Club
LONGINES Hong Kong International Races 2020
Silver
L’Oréal Hong Kong
YSL BEAUTÉ
Intelligent B2C Automation & Activation
Agency: Pontac

Silver
Sun Hung Kai Real Estate (Sales & Leasing) Agency
East Point City x Landmark North x PopWalk
Crazy Sale eStore
Agency: PRIZM Group

Bronze
FWD Insurance
FWD MAX
FWD MAX Gamification Platform
Agencies: Cymballe, Kinetix Systems