Marketing-Interactive Marketing Excellence Awards 2022 - Singapore | Lighthouse Independent Media | 1 July 2022 | TBA

MARKETING-INTERACTIVE is proud to once again to present the Marketing Excellence Awards in Singapore. Designed to recognise outstanding work in Singapore’s marketing industry, there are 42 enterable categoriesoffered to reflect many diverse disciplines.

The entries will once again be entirely judged by an independent panel of industry leaders and senior marketers. If you’re concerned about a potential conflict of interest, rest assured that our awards team will ensure that judges do not assess and evaluate their own work or that of their competitors, and all sensitive information will be kept strictly confidential.

Take a look over the category list and find the most appropriate categories for you – there is no limit to the number of categories you can enter.

Award Categories
1. Excellence in Advertising
2. Excellence in B2B Marketing
3. Excellence in Brand Awareness
4. Excellence in Brand Strategy
5. Excellence in Communications / Public Relations
6. Excellence in Consumer Insights / Market Research
7. Excellence in Content Marketing
8. Excellence in Corporate Social Responsibility
9. Excellence in Customer Engagement
10. Excellence in Data-Driven Marketing
11. Excellence in Digital Marketing
12. Excellence in eCommerce Marketing
13. Excellence in eSports Marketing
14. Excellence in Event Marketing
15. Excellence in Experiential Marketing
16. Excellence in Gaming
17. Excellence in Influencer / KOLs Marketing
18. Excellence in Integrated Marketing
19. Excellence in Interactive Marketing / AR & VR
20. Excellence in Launch Marketing
21. Excellence in Loyalty Marketing
22. Excellence in Marketing Innovation
23. Excellence in Marketing to a Specific Audience
24. Excellence in Marketing Transformation
25. Excellence in Media Strategy
26. Excellence in Mobile Marketing
27. Excellence in Out-of-Home Advertising
28. Excellence in Performance Marketing
29. Excellence in Personalisation Marketing
30. Excellence in Pivot Marketing
31. Excellence in Programmatic Marketing
32. Excellence in Public Sector / Non-Profit Marketing
33. Excellence in Relationship Marketing *NEW*
34. Excellence in Response to COVID-19
35. Excellence in Retail / Shopper Marketing
36. Excellence in Search Marketing
37. Excellence in Social Media Marketing
38. Excellence in Sponsorship Activation
39. Excellence in TV / Video Advertising
40. Excellence in Viral Marketing
41. Marketing Team of the Year *NEW*
42. Marketing Leader of the Year
43. Marketer of the Year (Not for Entry)

2021 Winners

Marketer of the Year
• McDonald’s Singapore

1. Excellence in Advertising
Gold
foodpanda Singapore
Campaign: Tap into every day

Silver
Income
Campaign: #ProtectHappiness
Agency: BBH Singapore

Bronze
Yeo Hiap Seng
Brand: Yeo’s
Campaign: #NDPWithYeos 2021
Agency: Mashwire

2. Excellence in B2B Marketing
Gold
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)

Silver
DBS SME Banking
Brand: DBS Bank
Campaign: Merlin
Agency: Bravo

Bronze
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore

3. Excellence in Brand Awareness
Gold
McDonald’s Singapore
Campaign: McDonald’s My Happy Table
Agency: Leo Burnett Singapore

Silver
Yeo Hiap Seng
Brand: Yeo’s
Campaign: #NDPWithYeos 2021
Agency: Mashwire

Bronze
Atome
Campaign: Get It Week ft. Atome Kittens
Agency: VaynerMedia APAC

4. Excellence in Brand Strategy
Gold
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore

Silver
KFC Singapore
Campaign: The Colonel’s Guarantee
Agency: TSLA (The Secret Little Agency)

Bronze
Schroder Investment Management (Singapore)
Brand: Schroders Singapore
Campaign: Making An Impact
Agency: antics@play

5. Excellence in Communications / Public Relations
Gold
Far East Hospitality
Campaign: Transforming crisis to opportunities
Agency: ADK Connect Singapore

Silver
Shopee
Campaign: Connecting Businesses with Technology

Bronze
MSIG Asia
Campaign: MSIG for Biodiversity
Agency: W/E + Partners

6. Excellence in Consumer Insights / Market Research
Gold
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu: Streaming made sensational for all
Agency: DDB Group

Silver
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive The Night Challenge
Agency: Bread Butter Bacon

Bronze
CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
Agency: McCann Worldgroup Singapore

7. Excellence in Content Marketing
Gold
The Walt Disney Company
Brand: Disney+
Campaign: Where in Time Is Loki?
Agency: Publicis Singapore

Silver
Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Rebel & Soul

Bronze
FairPrice Group
Brand: NTUC FairPrice
Campaign: Short Films: Homeground

8. Excellence in Corporate Social Responsibility
Gold
Singtel
Campaign: Scam Awareness: Jaga Your Data

Silver
AIA Singapore
Campaign: Mission in HLBL in a Crisis

Bronze
L’Oréal Paris
Campaign: L’Oréal International Women’s Day #YouDeserveBetter campaign
Agency: Blue Totem Communications

9. Excellence in Customer Engagement
Gold
Eastspring Investments (Singapore)
Brand: Eastspring Investments
Campaign: Money Parenting
Agency: antics@play

Silver
Yeo Hiap Seng
Brand: Yeo’s
Campaign: #NDPWithYeos 2021
Agency: Mashwire

Bronze
The Walt Disney Company
Brand: Disney+
Campaign: Where in Time Is Loki?
Agency: Publicis Singapore

10. Excellence in Data-Driven Marketing
Gold
Pan Pacific Hotels Group
Campaign: The Reinvention of Normal. Developing a Personalization Capability During a Pandemic.
Agency: Mezzo Labs

Silver
UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA Digital Singapore

Bronze
LUXASIA
Campaign: Data-driven Omni-Marketing to engage & delight luxury beauty consumers

11. Excellence in Digital Marketing
Gold
The Walt Disney Company
Brand: Disney+
Campaign: Where in Time Is Loki?
Agency: Publicis Singapore

Silver
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria

Bronze
National Council of Social Service
Campaign: Belle – Mental Health First Responder
Agency: McCann Worldgroup Singapore

12. Excellence in eCommerce Marketing
Gold
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu: Streaming made sensational for all
Agency: DDB Group

Silver
Shopee
Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone

Bronze
IRVINS
Campaign: Driving Growth through Personalized eCommerce Experiences
Agency: Insider

13. Excellence in Esports Marketing
Gold
ASUSTek Computer
Brand: Republic of Gamers (ROG)
Campaign: ROG Masters Asia Pacific 2021
Agency: Zenway Productions

Silver
Logitech
Brand: Logitech G
Campaign: Play All Out
Agency: RED² Digital

Bronze
Moonton
Campaign: Mobile Legends 515 eParty
Agency: AP Media

14. Excellence in Event Marketing
Gold
Razer
Campaign: RazerCon 2020
Agency: Anomalyst Studio

Silver
The Walt Disney Company
Brand: Disney+
Campaign: Where in Time Is Loki?
Agency: Publicis Singapore

Bronze
Singapore Management University (SMU)
Campaign: SMU Open House 2021

15. Excellence in Experiential Marketing
Gold
McDonald’s Singapore
Campaign: McDonald’s My Happy Table
Agency: Leo Burnett Singapore

Silver
Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Rebel & Soul

Bronze
Asia Pacific Breweries (Singapore)
Brand: Edelweiss
Campaign: Edelweiss Trade Launch
Agency: Popper Asia (Singapore)

16. Excellence in Gaming
Gold
The Walt Disney Company
Brand: Disney+
Campaign: Where in Time Is Loki?
Agency: Publicis Singapore

Silver
Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Agencies: Jack Morton Worldwide, Golin Singapore

Bronze
MSIG Insurance Singapore
Campaign: Help Me Leh
Agency: That Marketing Guy

17. Excellence in Influencer / KOLs Marketing
Gold
New Balance Singapore
Campaign: NB Grey Day 2021
Agency: Distilleri

Silver
Shaw Contract (a Berkshire Hathaway company)
Campaign: People Together, Planet Forever
Agency: Scorch Identity

Bronze
Schroder Investment Management (Singapore)
Brand: Schroders Singapore
Campaign: Making An Impact
Agency: antics@play

18. Excellence in Integrated Marketing
Gold
National Youth Council
Brand: SGMoji
Campaign: SGMoji
Agency: DSTNCT

Silver
Singapore Retailers Association
Brand: eGSS
Campaign: eGSS Shop. Win. Experience.
Agency: TMRW

Bronze
Meiji Seika (Singapore)
Brand: Meiji
Campaign: Yan Yan Carnival
Agency: PROTOCOL

19. Excellence in Interactive Marketing / AR & VR
Gold
Daniel Boey Creatives
Campaign: The Front Row 2021
Agency: AP Media

Silver
Yeo Hiap Seng
Brand: Yeo’s
Campaign: #NDPWithYeos 2021
Agency: Mashwire

Bronze
National Youth Council
Brand: SGMoji
Campaign: SGMoji
Agency: DSTNCT

20. Excellence in Launch / Re-launch Marketing
Gold
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu: Streaming made sensational for all
Agency: DDB Group

Silver
eParcelNow
Campaign: eParcelNow Launch
Agency: Zoo Group Singapore

Bronze
Salad Stop
Brand: SaladStop!
Campaign: The Good Food Revolution
Agency: ADA Digital Singapore

21. Excellence in Loyalty Marketing
Gold
StarHub
Campaign: StarHub Rewards – All in one app

Silver
Millennium Hotels and Resorts
Brand: My Millennium
Campaign: My Millennium
Agencies: MullenLowe Profero, MetaSphere

Bronze
CapitaStar (CapitaLand)
Brand: CapitaStar
Campaign: CapitaStar LIVE 247
Agency: Merkle

22. Excellence in Marketing Innovation
Gold
United Overseas Bank (UOB), Contrend
Campaign: Using AI to build an audience-centric content strategy in SEA
Agency: Immedia Content

Silver
McDonald’s Singapore
Campaign: McDonald’s My Happy Table
Agency: Leo Burnett Singapore

Bronze
New Balance Singapore
Campaign: NB Grey Day 2021
Agency: Distilleri

23. Excellence in Marketing to a Specific Audience
Gold
McDonald’s Singapore
Campaign: McDonald’s My Happy Table
Agency: Leo Burnett Singapore

Silver
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu Survive The Night Challenge
Agency: Bread Butter Bacon

Bronze
Singtel
Brand: Singtel Dash
Campaign: Singtel Dash PET – Breaking the mobile wallet boundary with insurance

24. Excellence in Marketing Transformation
Gold
Salad Stop
Brand: SaladStop!
Campaign: The Good Food People Revolution
Agency: ADA Digital Singapore

Silver
KeyReply
Campaign: KeyReply Marketing Transformation
Agency: Construct Digital

Bronze
ZF Asia Pacific
Brand: ZF Aftermarket
Campaign: Setting the scene for Next Generation Marketing

25. Excellence in Media Strategy
Gold
McDonald’s Singapore
Campaign: McDonald’s x Hershey’s – Spotify
Agency: OMD Singapore (Melissa Tan, Adelin Lek)

Silver
foodpanda Singapore
Campaign: Tap into every day

Bronze
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu: Streaming made sensational for all
Agency: Wavemaker Singapore

26. Excellence in Mobile Marketing
Gold
Shopee
Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone

Silver
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria

Bronze
Singtel
Brand: Singtel Dash
Campaign: ‘Dash it, Spin it, Shake it’ Lunar New Year 2021

27. Excellence in Out-of-Home Advertising
Gold
New Balance Singapore
Campaign: NB Grey Day 2021
Agency: Distilleri

Silver
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)

Bronze
Pacific Refreshments
Brand: Coca-Cola
Campaign: Coca-Cola Chinese New Year
Agency: MediaCom Malaysia

28. Excellence in Performance Marketing
Gold
CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
Agency: McCann Worldgroup Singapore

Silver
Marina Bay Sands
Campaign: Driving Room Bookings Through An Elevated Performance Strategy
Agency: Assembly

Bronze
Rentokil
Campaign: OOm’s Strategy For Rentokil’s Online Expansion And Growth
Agency: OOm

29. Excellence in Personalisation Marketing
Gold
Maybank Singapore
Brand: Maybank Family & Friends Card
Campaign: Family & Friends Card Relaunch – The Card with Freedom of Choice #ForYou

Silver
DBS Bank
Campaign: DBS PayLah!

Bronze
CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
Agency: McCann Worldgroup Singapore

30. Excellence in Pivot Marketing
Gold
Exceed Sports & Entertainment
Brand: Glow On ( Glow Festival)
Campaign: Glow Festival Pivot Marketing
Agency: Construct Digital

Silver
Marina Bay Sands
Campaign: Marina Bay Sands’ Reopening 2020
Agency: OMD Singapore

Bronze
PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Viu: Streaming made sensational for all
Agency: Tribal DDB

31. Excellence in Programmatic Marketing
Gold
StarHub
Campaign: StarHub Mobile Programmatic Campaign
Agencies: Yahoo, Carat

Silver
Singtel
Campaign: Singtel Fibre Broadband Programmatic Campaign
Agencies: Yahoo, Amobee

Bronze
NTUC Income
Campaign: Elevating Programmatic Media Performance for NTUC Income with Creative Adtech
Agencies: Adzymic, dentsu Singapore

32. Excellence in Public Sector / Non-Profit Marketing
Gold
Sport Singapore
Campaign: “Dance of the Nation” Rally by GetActive! Singapore

Silver
*SCAPE
Campaign: Pathway
Agency: Zenway Productions

Bronze
Shaw Contract (a Berkshire Hathaway company)
Campaign: People Together, Planet Forever
Agency: Scorch Identity

33. Excellence in Response to COVID-19
Gold
McDonald’s Singapore
Campaign: McDonald’s My Happy Table
Agency: Leo Burnett Singapore

Silver
JUMBO Group of Restaurants
Brand: Love, Afare
Campaign: Love, Afare Wins In Consumer Products Space
Agency: Ad.WRIGHT Communications

Bronze
Panasonic
Brand: nanoeX
Campaign: Anti-Virus Mobility
Agencies: HAKUHODO (Lead Agency), Grab (Publisher)

34. Excellence in Retail/ Shopper Marketing
Gold
Singapore Retailers Association
Brand: eGSS
Campaign: eGSS Shop. Win. Experience.
Agency: TMRW

Silver
Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Rebel & Soul

Bronze
OSIM Singapore
Brand: OSIM
Campaign: Level Up – The World’s First Gaming Massage Chair
Agency: Different

35. Excellence in Search Marketing
Gold
P&G (Procter & Gamble)
Brand: SK-II
Campaign: Search Domination by Integrated Content & Off Page Strategy
Agency: GroupM

Silver
MultiplierHR
Campaign: MultiplerHR Search Marketing
Agency: Construct Digital

Bronze
Rentokil
Campaign: OOm’s Strategy For Rentokil’s Online Expansion And Growth
Agency: OOm

36. Excellence in Social Media Marketing
Gold
FairPrice Group
Brand: NTUC FairPrice
Campaign: 食在好煮艺 (Food for Live)

Silver
Meiji Seika (Singapore)
Brand: Meiji
Campaign: Yan Yan Carnival
Agency: PROTOCOL

Bronze
Yeo Hiap Seng
Brand: Yeo’s
Campaign: #NDPWithYeos 2021
Agency: Mashwire

37. Excellence in Sponsorship Activation
Gold
Yeo Hiap Seng
Brand: Yeo’s
Campaign: #NDPWithYeos 2021
Agency: Mashwire

Silver
*SCAPE
Campaign: Pathway
Agency: Zenway Productions

Silver
HSBC
Brand: HSBC Women’s World Championship (HWWC)
Campaign: HSBC ‘Swing For The Game Changers’
Agency: Wunderman Thompson

Bronze
Great Eastern
Campaign: Great Eastern Women’s Run
Agency: Full Circle Public Relations

Bronze
Shopee
Campaign: Shopee Live Kpop Festival

38. Excellence in TV / Video Advertising
Gold
Health Promotion Board, Singapore
Brand: Preventive Health Division
Campaign: Vascular Dementia
Agency: Publicis Singapore

Silver
Poh Heng Jewellery
Brand: Poh Heng
Campaign: Created for Love
Agencies: Ace of Hearts (Creative), Abundant, Calibre, Fuse & Seventeen (Production), Arena Media

Bronze
Visa
Brand: Visa #WhereYouShopMatters
Campaign: 9×16 Stores
Agency: BBDO Singapore

39. Excellence in Viral Marketing
Gold
McDonald’s Singapore
Campaign: McDonald’s My Happy Table
Agency: Leo Burnett Singapore

Silver
FairPrice Group
Brand: NTUC FairPrice
Campaign: Trendjacking

Silver
Pants Bear
Campaign: How to reach two billion views with 0 media budget
Agency: Industria

Bronze
Sport Singapore
Campaign: “Dance of the Nation” Rally by GetActive! Singapore

40. Marketing Leader of the Year (Individual)
Gold
MSIG Asia
Individual: Rebecca Ang Lee

Silver
Poh Heng Jewellery
Individual: Pamela Seow

Bronze
Health Promotion Board, Singapore
Individual: Dzurina Binte Zainal