Marketing Week Awards 2024 | Centaur Media PLC | 1 May 2024 | TBA

Have your work showcased to the global marketing community as an example of best practice within your channel and sector.

It’s more than marketing excellence. It goes beyond best practice. Marketing Week award the work that combines creativity and innovation with effectiveness.

Take a look at the 2024 categories and download the entry pack to start planning your entries.

Categories

Sector
• Automotive
• Business-To-Business
• Charities and Non-profit
• Consumer Goods
• Financial Services
• Health and Life Sciences
• Media and Telecoms
• Retail and Ecommerce
• Sport, Gaming and Entertainment
• Travel, Tourism and Hospitality

Channel
• Best Use of Influencers
• Excellence in Segmentation, Targeting and Positioning
• Branded Experiences and Events
• Content
• Data-Driven Marketing
• Best use of Market Research, Analytics and Insight
• Multichannel Marketing
• PR and Brand Storytelling
• Social Media
• Sponsorship and Partner Marketing

Special
• Agency of the Year
• Best Use of a Small Budget
• Brand Building Excellence in B2B
• Brand Innovation
• Brand Purpose
• Diversity and Inclusion in Marketing
• Long Term Brand Building Excellence
• Marketing Team of the Year

Nominated
• Brand of the Year
• Marketer of the Year
• Grand Prix
• Talent Trailblazer

2023 Winners

Sector

Automotive
• Audi fuels Sky Sports’ most innovative Cricket format, The Hundred – Sky Media and PHD

Business-To-Business
• TikTok for Business – TikTok Talking Heads: The Talk of LinkedIn – Gravity Road

Charities and Non-profit
• Refuge – Marked As Unsafe – BBH

Consumer Goods
• Mars Wrigley – The No Bounty Celebrations Tub – Taylor Herring & Mars Wrigley

Financial Services
• HSBC UK – Safe Spaces – Wunderman Thompson

Health and Life Sciences
• Specsavers – I don’t go to Specsavers – The Agency, Specsavers

Media and Telecoms
• Virgin Media O2 – From Advertiser to Activist: The O2 Christmas Sim Card – VCCP

Regulated Industries
• Scottish Water – Top Up from the Tap – Always Be Content

Retail and Ecommerce
• Tesco – The Christmas Party – BBH

Sport, Gaming and Entertainment
• ITV- Launching ITVX

Travel, Tourism and Hospitality
• EasyJet Holidays – Repackaging package holidays – VCCP

Channel

Best Use of Account Based Marketing (ABM)
• NTT – How to win funds and influence pipeline – Agent3

Best Use of Influencers
• JBL – JBL Dares To Doja

Best Use of Segmentation
• Dobbies Garden Centres – Dobbies Club – Go Inspire Group

Branded Experiences and Events
• LinkedIn – Inside Out – VCCP

Content
• Range Rover – The Spillway: an incredible debut for an equally incredible car – Sky Media

Data-Driven Marketing
• ITV – Smarter segmentation – Flexing our CDP

Insight and Market Research
• Specsavers – Kiss Clash

Multichannel Marketing
• Mondelēz International – Cadbury Secret Santa Postal Service– VCCP

PR and Brand Storytelling
• Mars Wrigley – The No Bounty Celebrations Tub – Taylor Herring & Mars Wrigley

Social Media
• Tesco – Clubcard Accepted – BBH

Sponsorship and Partner Marketing
• The Kraft Heinz Company – Heinz x Absolut Tomato Vodka Pasta Sauce

Special

Agency of the Year
• BBH

Best Use of a Small Budget
• Unseen UK – Ukraine Welcome Text – BBD Perfect Storm

Brand Building Excellence in B2B
• Sage – Building a human-to-human brand from the inside out – VCCP

Brand Innovation
• ITV – ITVX and our wider brand evolution

Brand Purpose
• Virgin Media O2 – From Advertiser to Activist: The O2 Christmas Sim Card – VCCP

Digital Transformation
• Liberty Hive – Tech meets talent

Diversity and Inclusion in Marketing
• HSBC UK – Financial Abuse

Long Term Brand Building Excellence
• Aldi Stores UK – Social media’s most famous supermarket – McCann Manchester

Marketing Team of the Year
• Addleshaw Goddard – Addleshaw Goddard – More Imagination More Impact – Addleshaw Goddard

Nominated

Brand of the Year
• Guinness

Marketer of the Year
• Pete Markey, CMO – Boots

Grand Prix
• Mondelēz International- Cadbury Secret Santa Postal Service– VCCP

Talent Trailblazer
• VCCP Stoke Academy