MARKies Awards Singapore 2025 | Marketing-Interactive | 10 January 2025 | TBA

As we mark the 16th anniversary of the MARKies, we invite you to join us in celebrating the pinnacle of innovation, creativity, and effectiveness across Singapore’s vibrant marketing landscape.

The MARKies returns with renewed vitality and the hottest categories to honour and applaud agencies that have shattered barriers, turned challenges into opportunities, and delivered exceptional campaigns that will resonate for years to come.

This year’s MARKies is a tribute to the unwavering spirit of agencies that have demonstrated remarkable resilience and ingenuity. From pioneering campaigns to immersive brand experiences, we’re seeking extraordinary ideas and media expertise that have made 2024 unforgettable.

With 46 meticulously curated categories for 2025, spanning Creative Ideas and Media Usage, the awards present the perfect opportunity to showcase your agency’s brilliance. Your submissions will not only shine before a distinguished audience but also be evaluated by an esteemed panel of judges, comprised of prominent client marketers in Singapore. Enter multiple categories, delve into their specifics, and let your influence radiate!

Creative Ideas Categories
1. Most Creative – Cause Marketing
2. Most Creative – Communications / Public Relations
3. Most Creative – Content Marketing
4. Most Creative – Customer Engagement
5. Most Creative – Digital
6. Most Creative – Event (Physical/Virtual)
7. Most Creative – Experiential
8. Most Creative – Gamification Campaign
9. Most Creative – Government Sector / Non-Profit Marketing
10. Most Creative – Hyperlocal Marketing *NEW*
11. Most Creative – Immersive Brand Activation
12. Most Creative – Influencers / KOLs
13. Most Creative – Integrated Media
14. Most Creative – Interactive Storytelling *NEW*
15. Most Creative – Launch / Re-Launch
16. Most Creative – Out-of-Home
17. Most Creative – Social Commerce
18. Most Creative – Social Media
19. Most Creative – Sonic Branding
20. Most Creative – Specific Audience
21. Most Creative – Video

Media Usage Categories
22. Most Effective Use – Artificial Intelligence
23. Most Effective Use – B2B Marketing
24. Most Effective Use – Consumer Insights
25. Most Effective Use – Content
26. Most Effective Use – Contextual Advertising *NEW*
27. Most Effective Use – Customer Acquisition
28. Most Effective Use – Customer Retention & Loyalty
29. Most Effective Use – Digital
30. Most Effective Use – Events (Physical / Virtual)
31. Most Effective Use – Experiential
32. Most Effective Use – Government Sector / Non-Profit Marketing
33. Most Effective Use – Influencers / KOLs
34. Most Effective Use – Integrated Media
35. Most Effective Use – Launch / Re-Launch
36. Most Effective Use – Marketing Automation
37. Most Effective Use – Mobile
38. Most Effective Use – Omnichannel
39. Most Effective Use – Out-of-Home
40. Most Effective Use – Performance Marketing
41. Most Effective Use – Programmatic Marketing
42. Most Effective Use – Social Commerce
43. Most Effective Use – Social Media
44. Most Effective Use – Specific Audience
45. Most Effective Use – Video
46. Most Effective Use – Zero-Party Data *NEW*

Not for Entry Categories
47. Overall Creative Ideas MARKie
48. Overall Media Usage MARKie

2024 Winners

Overall Creative Ideas MARKie
• Leo Burnett Singapore

Overall Media Usage MARKie
• Leo Burnett Singapore

Most Creative – Audio
• designory

Most Creative – B2B Marketing
• Leo Burnett Singapore, Division Communications, Neo Media World

Most Creative – Cause Marketing
• M&C Saatchi Singapore

Most Creative – Communications / Public Relations
• DSTNCT

Most Creative – Content Marketing
• Resolute Communications

Most Creative – Customer Engagement
• Leo Burnett Singapore, OMD Singapore

Most Creative – Digital
• DSTNCT

Most Creative – Event (Physical / Virtual)
• Teeth

Most Creative – Experiential
• Zenith Singapore

Most Creative – Gamification Campaign
• Jack Morton Worldwide, Golin Singapore, Sqkii, Tower of Doom, Mindshare

Most Creative – Government Sector / Non-Profit Marketing
• BBDO Singapore, Livewire Gaming Australia

Most Creative – Immersive Brand Activation
• ADA Asia

Most Creative – Influencers / KOLs
• Grey Singapore

Most Creative – Integrated Media
• BBDO Singapore, Livewire Gaming Australia, Purple Click Media

Most Creative – Launch / Re-Launch
• TEAM LEWIS

Most Creative – Out-of-Home
• Leo Burnett Singapore, OMD Singapore

Most Creative – Social Commerce
• BBH Singapore

Most Creative – Social Media
• Leo Burnett Singapore

Most Creative – Specific Audience
• Leo Burnett Singapore

Most Creative – Video
• TBWA Singapore

Most Effective Use – Account Based Marketing
• Ptarmigan Media (Singapore)

Most Effective Use – Artificial Intelligence
• PHD Singapore, Quantcast

Most Effective Use – B2B Marketing
• Leo Burnett Singapore, Division Communications, Neo Media World

Most Effective Use – Consumer Insights
• Starcom Singapore

Most Effective Use – Content
• GOODSTUPH

Most Effective Use – Customer Acquisition
• Leo Burnett Singapore, OMD Singapore

Most Effective Use – Customer Retention and Loyalty
• Germs Digital, Mindshare Singapore

Most Effective Use – Digital
• Leo Burnett Singapore

Most Effective Use – Events (Physical / Virtual)
• Havas Media Singapore, Accenture Song

Most Effective Use – Experiential
• PlayPan, Hustle and Bustle, Resolut, OMG, Green Room, Trifactor

Most Effective Use – Government Sector / Non-Profit Marketing
• Vintedge

Most Effective Use – Influencers / KOLs
• Spark Foundry Singapore, MullenLowe Singapore, Concept Alliance, 360 Communications

Most Effective Use – Integrated Media
• PHD Singapore, TBWA Singapore

Most Effective Use – Launch / Re-Launch
• Leo Burnett Singapore

Most Effective Use – Marketing Automation
• Vintedge

Most Effective Use – Mobile
• Ogilvy Singapore

Most Effective Use – Omnichannel
• PHD Singapore, TBWA Singapore

Most Effective Use – Out-of-Home
• Leo Burnett Singapore, OMD Singapore

Most Effective Use – Performance Marketing
• First Page Digital

Most Effective Use – Programmatic Marketing
• OMD Singapore

Most Effective Use – Social Commerce
• BBH Singapore

Most Effective Use – Social Media
• Ogilvy Singapore

Most Effective Use – Specific Audience
• Havas Media Singapore, Accenture Song

Most Effective Use – Video
• M&C Saatchi Performance