Mumbrella Awards 2023 | Mumbrella | 28 April 2023 | Australian Turf Club, Royal Randwick Racecourse, Alison Rd, Randwick NSW 2031, Australia

The Mumbrella Awards will return for 2023 to celebrate the best work and talent across the marketing, advertising, media, production, PR and communications sectors. From teams to individuals, strategy to campaigns and more, the awards aim to recognise the must-know names and campaigns from across Australia and New Zealand. Following a rigorous judging process led by the industry’s most senior leaders, winners will be announced at the in-person gala.

Award Categories
• Mumbrella Award for Bravery
• Mumbrella Award for Culture
• Mumbrella Award for Insight
• Mumbrella Award for Innovation
• Mumbrella Award for Data-Driven Marketing
• Mumbrella Award for Collaboration
• Mumbrella Award for Sustainable Practices
• Marketing Team of the Year
• Sales Team of the Year
• Media Brand of the Year
• Marketing Technology Company of The Year
• Pro Bono Campaign of the Year
• Ad Campaign of the Year
• TV Ad of the Year
• Media Campaign of the Year
• Content Marketing Strategy of the Year
• Best Use of User Experience
• Social Idea of the Year
• Best Use of Real-Time Marketing
• Under-30 Achiever of the Year
• Industry Leader of the Year
• Production Company of the Year
• Best Use of Experiential Marketing
• Creative Agency of the Year
• PR Agency of the Year
• Media Agency of the Year
• Specialist Agency of the Year
• Emerging Agency of the Year
• Promo or Experiential Agency of the Year
• Independent Agency of the Year
• Full Service Agency of the Year

2022 Winners

Social Idea of the Year
• Remove The Barrier – Great Barrier Reef Foundation with Arcadia, Only Everything, We Are Different

Mumbrella Award for Bravery
• NAB JAB – Six Black Pens & TBWA with Mindshare for NAB

Mumbrella Award for Culture
• Half Dome

Mumbrella Award for Insight
• Rejected Ales – Howatson+Company for Matilda Bay

Mumbrella Award for Innovation
• The Rocket Stove – FINCH/Creatable

Mumbrella Award for Data – Driven Marketing
• Real-Time Routes – PHD Media for Virgin Australia

Mumbrella Award for Collaboration
• Performance Enhancing Music – CHEP Network with Spotify, Resonance Sonic Branding for Samsung Electronics Australia

Mumbrella Award for Sustainable Practices
• Tourism Noosa Sustainability Programs – Tourism Noosa

Marketing Team of the Year
• Uber

Sales Team of the Year
• The Trade Desk ANZ

Marketing Technology Company of The Year
• Tracksuit

Content Marketing Strategy of the Year
• Crime Interrupted – Host/Havas for Australian Federal Police

Best Use of User Experience
• Planet Puberty – GHO Sydney for Family Planning NSW

Best Use of Real-Time Marketing
• McGowan Sofa Bed – The Royals for Koala

Under-30 Achiever of the Year
• Grace Watkins, CEO & Co-founder, Click Management

Industry Leader of the Year
• Melissa Fein, CEO, Initiative Australia

Production Company of the Year
• Mushroom Creative House

Best Use of Experiential Marketing
• KFC Big Bucket – Prism Sport + Entertainment with Mediacom, Ogilvy, OPR, Geometry, Stanhaz Events, NRL for KFC (Yum)

Pro Bono Campaign of the Year
• Donation Dollar – Saatchi & Saatchi for Royal Australian Mint

TV Ad of the Year
• Yuleglide – Special with Finch, Flux and Universal McCann for Optus

Media Campaign of the Year
• Origin SnackDown – HERO with UM, Channel 9 for Menulog

Ad Campaign of the Year
• Helping You Help Them – 72andSunny ANZ with Finch, Thirteen & Co, Otis, Vandal, Atticus & PHD for Google Australia

Media Brand of the Year
• Broadsheet Media

Full Service Agency of the Year
• Thinkerbell

PR Agency of the Year
• Thrive PR

Specialist Agency of the Year
• AKQA

Emerging Agency of the Year
• Howatson+Company

Promo or Experiential Agency of the Year
• Traffik

Independent Agency of the Year
• Thinkerbell

Media Agency of the Year
• Hatched

Creative Agency of the Year
• The Monkeys, part of Accenture Song