NEFMA Awards 2021 | NEFMA | 7 January 2021 | Virtual

We can all agree that 2020 has been a challenging year for many industries including banks and credit unions. Yet, there are still so many bright spots, innovations and victories to be celebrated! Financial institutions in the six New England states and the agencies who represent them have been busy submitting their best campaign work for the NEFMA Awards Gala!

2019 WINNERS

Best Recruitment Initiative
• 1st – The Cooperative Bank of Cape Cod
• 2nd – Enterprise Bank
• 3rd – The Village Bank

Best ROI
• 1st – Bridgewater Savings Bank & A World for Good
• 2nd – Sean Tracey Associates

Best Contest
• 1st – South Shore Bank
• 2nd – Enterprise Bank
• 2nd – Country Bank
• 3rd – Bank of Canton

Best CTA
• 1st – City of Boston Credit Union
• 2nd – Berkshire Bank

Best Boosted Post
• 1st – City of Boston Credit Union
• 2nd – The Cooperative Bank of Cape Cod
• 2nd – Bank of Canton
• 3rd – Fidelity Bank

Best Outside-the-Box Marketing
• 1st – Stackpole Partners
• 2nd – Avidia Bank
• 2nd – Fidelity Bank
• 3rd – Sundin Associates for The Village Bank

Best Use of Social Media Polling
• 1st – Bank of Canton
• 2nd – A World for Good

Most Creative Email Subject Line
• 1st – Country Bank

Best Customer Review
• 1st – Enterprise Bank
• 2nd – Avidia Bank

Best Social Media Video
• 1st – Avidia Bank
• 2nd – Country Bank
• 3rd – Berkshire Bank

Best Employee or Brand Ambassador
• 1st – Avidia Bank
• 2nd – Sundin Associates for Jewett City Savings Bank
• 3rd – Bridgewater Savings Bank & A World for Good

Best Hashtag
• 1st – City of Boston Credit Union
• 2nd – Bank of Canton
• 2nd – The Cooperative Bank of Cape Cod

Best Lenders Using Social Media
• 1st – Avidia Bank
• 2nd – Sundin Associates for First County Bank

Best Use of a Kitten, Puppy or Other Cute Animal
• 1st – Country Bank
• 2nd – Sundin Associates for Walpole Co-operative Bank
• 3rd – Lee Bank