Performance Marketing Awards 2021 | PerformanceIN | 13 April 2021 | TBA

The 14th annual Performance Marketing Awards will once again showcase the industry’s most innovative and groundbreaking campaigns, companies and individuals.
The PMAs are an integral part of the performance marketing industry and provide a stage for companies excelling in affiliate and performance sectors to receive reward for their hard work and innovation. As the headline sponsor, Impact was proud to support the PMAs as it is 100% dedicated to celebrating the success of a sector which continues to exceed expectations in terms of both revenue and results for marketers.

CAMPAIGN & CHANNEL AWARDS
• Best Programme Launch or Migration
• Best Price Comparison Website (PCW) Strategy
• Best Lead Generation Campaign
• Best Paid Search Campaign
• Best Use of Data
• Best Data-Led Campaign NEW
• Best Paid Social Campaign
• Best Managed Affiliate Programme - Enterprise Level
• Best Managed Affiliate Programme - SME
• Best Affiliate Marketing Innovation
• Best Content Marketing Campaign
• Best Influencer Marketing Campaign
• Best Use of Performance During COVID-19 NEW
• Best Integrated Performance Campaign
• Best Brand Engagement Campaign
• Global Excellence

VERTICAL AWARDS
• Best Fashion, Health and Beauty Campaign
• Best Retail and E-Commerce Campaign
• Best Finance Campaign
• Best Technology and Telecoms Campaign
• Best Travel, Leisure and Lifestyle Campaign

INDUSTRY AWARDS
• Best Customer Conversion Platform
• Best Team in Performance Marketing
• Most Effective Agency
• Best Performance Marketing Technology
• Publisher's Choice of Network
• Industry's Choice of Publisher
• Industry Rising Star
• Best Agency-Led Account NEW
• Best Affiliate Partnership NEW
• Best Emerging Technology or Startup NEW
• Best Industry Initiative NEW
• Best Wellbeing Initiative NEW

2020 Past Winners

Best Programme Launch or Migration:
• Impact and Neo for TUI Group

Best Price Comparison Website (PCW) Strategy:
• Awin and BT Group

Best Lead Generation Campaign:
• Inflecto Media and Mindshare for BPme UK

Best Paid Search Campaign:
• Dentsu Aegis for Diageo

Best Use of Data:
• RevLifter and Awin for Mobiles.co.uk

Best Paid Social Campaign:
• MediaCom UK and Bartle Bogle Hegarty for Tesco

Best Managed Affiliate Programme - Enterprise Level:
• Rakuten Advertising for Cult Beauty

Best Managed Affiliate Programme - SME:
• Impact and Optimus Performance Marketing for Richer Sounds

Best Affiliate Marketing Innovation:
• Smarter Click for PrettyLittleThing and Smarter Codes

Best Content Marketing Campaign:
• Finder.com for Boohoo

Best Influencer Marketing Campaign:
• Cult Beauty X Lydia Elise Millen

Most Creative Performance Marketing Campaign:
• Merkle for Twitter

Best Integrated Performance Campaign:
• Merkle for Twitter

Best Brand Engagement Campaign:
• Awin and Easyfundraising for Sky

Global Excellence:
• Awin and Nike

Best Fashion, Health and Beauty Campaign:
• The Groupon Reach Network and Awin for Dorothy Perkins

Best Retail and E-Commerce Campaign:
• The Groupon Reach Network and Awin for Dorothy Perkins

Best Finance Campaign:
• Impact for Revolut

Best Technology and Telecoms Campaign:
• The Groupon Reach Network and Awin for NOW TV

Best Travel, Leisure and Lifestyle Campaign:
•Medialab Group for National Trust

Community Hero:
• NMPi by Incubeta

Best Customer Conversion Platform:
• Uniqodo for Travelodge

Best Team in Performance Marketing:
• Acceleration Partners

Most Effective Agency:
• TIPi Group

Best Performance Marketing Technology:
• Soreto

Publisher's Choice of Network:
• Rakuten Advertising Affiliate Network

Industry's Choice of Publisher:
• Global Savings Group

Industry Rising Star:
• Stephen Short: Awin