PM360 Trailblazer Awards 2023 | PM360 Magazine | 2 June 2023 | Gotham Hall, 1356 Broadway, New York, NY 10018, US

The PM360 Trailblazer Awards recognize outstanding achievement and innovation in healthcare marketing in eight award categories.

Award Categories
• Company of the Year
• Brand Champions
• Marketer of the Year
• Marketing Team of the Year
• Products of the Year
• CEOs of the Year
• Initiative Awards
• Lifetime Achievement

2022 Winners

CEOs of the Year

Pharma/Biotech CEO of the Year
• Kevin Ali

Medical Device/Diagnostics CEO of the Year
• Bryan Hanson

Specialty Pharma/Biotech CEO of the Year
• Timothy R. Wright

Advertising Agency CEO of the Year
• Faruk Capan

Supplier/Vendor or Service Provider CEO of the Year
• Christopher Paquette

Companies of the Year

Pharma/Biotech Company of the Year
• Amgen

Medical Device/Diagnostics Company of the Year
• Sherlock Biosciences

Specialty Pharma/Biotech Company of the Year
• Travere Therapeutics

Advertising Agency of the Year
• EVERSANA INTOUCH

Supplier/Vendor of the Year
• GoodRx

Lifetime Achievement Award

Lifetime Achievement Award
• Steven Michaelson

Marketer of the Year
• Gulden Mesara

Marketing Teams of the Year
Gold: DHIVY Marketing Team
Silver: Wegovy Brand Team

Products of the Year

Trailblazer Awards Product Launch of the Year
• GEMTESA

Relaunch/Revitalization of the Year
• Ameluz

Most Innovative New Product of the Year
• VYVGART

Brand of the Year
• TEPEZZA

Brand Champions

Autoimmune Brand Champion
• Shikhar Agarwal

Cardiology Brand Champion
• Victoria Datta

Central Nervous System Brand Champion
• Teddy Morrissey

Dermatology Brand Champion
• Leslie Hopkins

Diabetes/Metabolic Disorders Brand Champion
• Elizabeth Grice

Diversity/Multicultural Brand Champion
• DJ Sethares

Gastrointestinal Brand Champion
• Chris Quesenberry

Global Marketing Brand Champion
• Erin Schallhorn Powers

HCP Engagement Brand Champion
• Josh John

Hematology/Oncology Brand Champion
• Alicia A. Stout

Infectious Disease/Vaccine Development Brand Champion
• Michael Steigerwald

Innovation/Digital Strategy Brand Champion
• Matt Goff

Managed Markets/Payer Strategies Brand Champion
• Gregory Lyles

Medical Device/Diagnostics Brand Champion
• Amy Lyons

Men’s Health Brand Champion
• Stephenie Atkins

Nephrology/Urology Brand Champion
• Joe Ndukwe

Ophthalmology/Optometry Brand Champion
• Rashmi Singh

Orthopedics/Musculoskeletal Disorders Brand Champion
• Michael Nagro

Patient Engagement Brand Champion
• Mike Cleary

Rare Diseases Brand Champion
• Maria Pandolfo

Respiratory Brand Champion
• Mike Michael

Women’s Health Brand Champion
• Heather Blaber

Initiative Winners

App/Digital Solution or Suite
Gold Winner: Novartis and DDB Health
Silver Winner: Allergan Medical Institute and MedTrix Healthcare LLC

Artificial Intelligence/Data Analytics Initiative
Gold Winner: The Global Lyme Alliance and EVERSANA INTOUCH
Silver Winner: Pharmafusion

Consumer Website/Online Initiative
Gold Winner: Evofem, Real Chemistry, McCann Health NJ, McCann Health Engagement, and Mediahub
Silver Winner: Avadel Pharmaceuticals and Fingerpaint

Direct-to-Consumer Campaign
Gold Winner: Hologic and SFC Group
Silver Winner: Catholic Health and Real Chemistry

Direct-to-Patient Campaign
Gold Winner: Alnylam Pharmaceuticals and Snow Companies
Direct-to-Patient Campaign
Silver Winner: Sun Pharmaceuticals and Fingerpaint

HCP Education
Gold Winner: Novartis Pharmaceuticals Corporation and Synapse Medical Communications
Silver Winner: Janssen Biotech, Inc. and Bionical Solutions

Interactive/Immersive Marketing Program
Gold Winner: Boehringer Ingelheim, Confideo Labs, and AREA 23, an IPG Health Company
Silver Winner: BioCryst and Evoke Mind+Matter

Patient/Consumer Education
Gold Winner: BioMarin Pharmaceutical Inc. and GSW-LA, Powered by Syneos Health
Silver Winner: Boehringer Ingelheim and Ogilvy Health

Persistence/Adherence Program
Gold Winner: ConnectiveRx
Silver Winner: argenx and Snow Companies

Professional Campaign
Gold Winner: Azurity Pharmaceuticals and CrowdPharm
Silver Winner: AstraZeneca and VMLY&R Health

Professional Website/Online Initiative
Gold Winner: Biofrontera and Elevate Healthcare
Silver Winner: Novo Nordisk and Toolhouse

Sales Aid
Gold Winner: SkinCure Oncology, Unherd Creative, and Vpak Media
Silver Winner: Harmony Biosciences and Synchrony Healthcare Communications

Self-promotion
Gold Winner: Snow Companies
Silver Winner: AbelsonTaylor

Social Media Campaign
Gold Winner: Pharmavite LLC and AbelsonTaylor
Silver Winner: Atlantis Health

Unbranded Campaign
Gold Winner: AstraZeneca and JPA Health
Silver Winner: argenx and closerlook, a member of Fishawack Health

Video/TV Campaign
Gold Winner: GoodRx
Silver Winner: Harmony Biosciences, Synchrony Healthcare Communications, BTK Communications Group, and Snow Companies