PPAI Pyramid Award 2021 | PPAI | The Mark of a Professional | 7 May 2021 | TBA

The PPAI Pyramid Award has stood the test of time and continues to advance the awareness and prestige of the industry’s talented companies and individuals. First introduced in 1958, the PPAI Pyramid Award recognizes promotional products businesses and helps shine the spotlight on the collaborative business model unique to our industry.

Pyramid Awards Competition, Much More Than Personal Recognition
I must admit, the annual PPAI Pyramid Awards Competition is exciting to enter – especially when your entry becomes a finalist. After all, it’s the promotional product industry’s version of the Oscars! The intrinsic satisfaction of this achievement pays great dividends to ones sense of accomplishment toward personal and professional growth. However, the competition has additional benefits many should consider who also want to rise to the next level of credibility and growth with their own customers.

The competition, weighted on sequential processes and stringent criteria, challenges every distributor to conduct proper research and thorough discovery on its client’s initiatives before any campaign is created, conducted and measured. Then and only then, can the campaign become a relevant candidate for the Pyramids. Creative ideation is good, but stopping there risks “your cool idea” of becoming a pretty shell without marketing purpose, and process measurement.

In short, the Pyramids challenge entrants to be better marketers, smarter strategists, sharper writers, and of course, creative campaigners. It’s no surprise that customers of Pyramid Award winners are a lot more loyal. I am truly thankful and honored to have won such a prestigious award.