PR Awards 2018 | BULLDOG REPORTER | https://bulldogawards.com/pr-awards/

You’ve worked hard to develop and seamlessly execute PR and Communications campaigns for your organization or clients. Get the recognition they deserve – Enter to win a Bulldog PR Award!

37 award categories
We’ve revamped our awards programs. The PR Awards, launching in 2018, are now a combination of our Digital, Social Media and Media Relations with a number of categories for those in the Non-profit and CSR arena. We will award a gold, silver and bronze prize for each category, and we’ll choose a Grand Prize winner from anyone who has entered and won in more than three categories.

PR campaign categories
The following categories honor excellence in public relations. Share your best campaign(s) from the last year and include your objectives, strategy, creative, and most of all measurable results to be considered for a Bulldog PR Award!

Excellence in PR Measurement​[
How did you measure the results of your efforts? Can you validate the results with direct links to business outcomes? How will you use these results to set smarter objectives for future strategies? This award recognises innovation or brilliant problem solving in measurement methods to prove the impact and outcomes of a communications campaign.

Best use of Influencers
How are you using a person or group that has the ability to influence the behaviour or opinions of others? How have these people helped share your story? Share the results.

Best Use of Video/Multimedia
This category honors the most creative and effective incorporation of video or multimedia content in a campaign.

Best Use of Research – Business/Consumer ​
This category recognizes the most creative and effective use of research data to develop a targeted campaign. We want to see the effective outcomes that are a direct result of your research.

Best Brand Launch
Did you build a new brand or just revamp an existing one? Show us how you created a new look and feel, the strategies used to make your brand stand out from the masses and the results of your efforts. If you rebranded, show us some before and after examples and explain why you felt the change was necessary and the logic behind it.

Best Crisis Management
What crisis did you or your client face this last year? Detail your plan to get the message out, how you were able to turn the crisis around to rebuild or strengthen your brand. Did you use social media and if so, how? Was one of the executives used as a spokesperson? Why did you choose this person and how did they perform under pressure? How did you confront a negative situation and make it a positive one?

Best Product Launch
Explain the strategy behind the launch and the response of your customer. How did your competitor or the media react to the launch? Tell us about your tactics and the strategy behind the exceptional results. Entries in this category can share PR efforts around the launch of a new product or service, in the business-to-consumer arena.

Best B2B Product Launch
Explain the strategy behind the launch and the response of your customer. How did your competitor or the media react to the launch? Tell us about your tactics and the strategy behind the exceptional results. Entries in this category can share PR efforts around the launch of a new product or service, in the business-to-business arena.

Best Use of Personality/Celebrity
How did you use a well-known name or face for your PR efforts? Even if that person is not familiar to the masses but is a celebrity in their field, how did using their face or voice extend your reach? What tactics did you use to best utilize this individual to share your message and what were the results?

Best Use of Social Media​
How did you use social media to connect people so they were an integral part of your PR efforts? We want to see how you used multiple social channels to execute a cohesive campaign. Highlight your strategy, incredible content and over-the-top results.

Best Special Event/Stunt
How did you spread the word about your event to build both excitement and momentum? Explain the creativity behind the plan and what tools you used to get the word out. Did you use social media or traditional methods or both? Tell us all about the success of the event with tangible results.

Best Internal Communications
Are you communicating effectively to your employees or board members? Are your communications producing and delivering messages and campaigns on behalf of management? Are they facilitating two-way dialogue so employees can speak to the executive team?

Best Brand Newsroom
Is your brand sharing its voice across multiple platforms? Are you producing informative, entertaining and relevant content for your audience and even a wider target audience through print, digital and video platforms?

Best Investor Relations (Annual Report/ IR Package)​
We want to see how your annual report exhibits the best and most effective way to communicate your or your client’s, financial results and overall positioning. Our judges will look at the design, content, messages from the executive team and valuable presentation of company communications. We will require examples of the report or links to the latest edition.

Best Content Marketing Program
Are you using strategic marketing that focuses on creating valuable, relevant, and consistent content? Are you reaching and attracting a clearly defined audience? Are those individuals taking the intended action?

Best Viral Campaign
What have you done lately that people feel the need to share? Was it a funny video, a memorable short film or something else? Share the plan behind the campaign and the incredible results you achieved.

Best Media Relations Campaign
Did your latest campaign garner a lot of positive media attention? What tactics did you use to reach out to the press and how were you able to get them engaged? Share all the components of your campaign including media events. We also want to look at all that great coverage you received!

Best Campaign on a Shoestring Budget ​
Did you create and execute a campaign with minimal budget? What innovative techniques did you use to get your message out without spending a lot of money?

Best Campaign over $10,000
For campaigns with a total budget of over $10,000. Highlight your activities and the measurable results that resulted from them.

Industry categories
The following categories are to recognize excellence in industry-specific campaigns. Share your best campaigns from the last year including the objectives, strategy, creative, and most of all measurable results to be considered for a Bulldog PR Award!

Best Financial Services Campaign
Have you planned and designed a series of communications activities in the financial services arena that relate to a specific goal? Explain those and share your results.

Best Arts & Entertainment Campaign
Have you planned and designed a series of communications activities in the arts and entertainment arena that relate to a specific goal? Explain those and share your results.

Best Healthcare Campaign
Have you planned and designed a series of communications activities in the health and fitness arena that relate to a specific goal? Explain those and share your results.

Best Food & Beverages Campaign
Have you planned and designed a series of communications activities in the food and beverages arena that relate to a specific goal? Explain those and share your results.

Best Business to Business Campaign
For B2B companies, highlight your PR or communications campaigns that generated awareness, new business or other measurable objective for the organization.

Best B2B Technology Campaign
For companies who sell software or technology to other businesses, highlight your PR or communications campaigns that generated awareness, new business or other measurable objective for the organization.

Best Business to Consumer Campaign
For companies selling to an end consumer, highlight your PR or communications campaigns that generated awareness, new business or other measurable objective for the organization.

Best B2C Technology Campaign
For companies who sell software or technology directly to consumers, highlight your PR or communications campaigns that generated awareness, new business or other measurable objective for the organization.

Best Travel & Tourism Campaign
For campaigns designed to attract visitors and interest in particular events, locations or destinations.

Corporate Social Responsibility / Non-profit
The following categories are specific to corporate social responsibility (CSR) initiatives or those who work in the non-profit sector.

Best Green/ Environmental/ Sustainability Campaign
Have you planned and designed a series of communications activities in the green/environmental arena that relate to a specific goal? Explain those and share your results.

Best Not-for-Profit/ Association Campaign
Have you planned and designed a series of communications activities in the non-profit arena that relate to a specific goal? Explain those and share your results.

Best Issue/ Cause Advocacy Campaign
Are your PR efforts making a difference in the world or your community? Have you planned and designed a series of communications activities in this arena that relate to a specific goal? Explain those and share your results.

Best Fundraising Campaign
Have your PR efforts affected change or garnered significant contributions to a financial goal? Have you planned and designed a series of communications activities in this arena that relate to a specific goal? Explain those and share your results.

Best Community Relations Campaign
Have you built a relationship within your community? Have you planned and designed a series of communications activities in this arena that relate to a specific goal? Explain those and share your results.

Best Public/ Private Partnership
Have you worked on a communications plan that uses the skills and assets of each sector? Are your efforts benefiting the general public? Have you planned and designed a series of communications activities in this arena that relate to a specific goal? Explain those and share your results.

Best Public Affairs Campaign
Have you planned and designed a series of communications activities in the public affairs arena that relate to a specific goal? Explain those and share your results.

Best Government/ Public Service Campaign
Have you planned and designed a series of communications activities in the government/public service arena that relate to a specific goal? Explain those and share your results.

Grand Prize
Sparkpr
Best Media Relations Campaign of the Year
"Boom Supersonic: Breaking Through The Sound Barrier"

Gold
Klick Communications
Best Use of Broadcast Video – Business/Consumer
"21st Annual Redondo Beach Lobster Festival"

Gold
Abbott and GCI Health
Best Health, Medicine & Fitness Campaign
"The Launch of Absorb: A Revolutionary, Game-Changing, First-of-Its-Kind Fully Dissolving Heart Stent"

Gold
Havas PR North America
Best New Product Launch – Business
"The Barnacle: Giving The Boot the Boot"

Gold
Havas PR North America
Best Issue/Cause Advocacy Campaign
"The 4A's: An Industry Under Fire Comes Out Swinging"

Gold
Merritt Group
Best Response to Breaking News
"Positioning an Unknown Cybersecurity Vendor at the Forefront of a Major Presidential Campaign Crisis"

Gold
M&C Saatchi PR
Best Food & Beverages Campaign
"A SNACKING REVOLUTION: LAUNCHING HIPPEAS IN THE U.S."

Gold
M&C Saatchi PR
Best Campaign Under $50,000
"A SNACKING REVOLUTION: LAUNCHING HIPPEAS IN THE U.S."

Gold
M&C Saatchi PR
Best Campaign Under $25,000
"IT'SUGAR ONE SCARY ELECTION"

Gold
Scott Circle
Best Campaign Under $25,000
"Scott Circle & DCPLF – UNCENSORED: Banned Books Week"

Gold
Sparkpr
Best General Business Campaign
"Boom Supersonic: Breaking Through The Sound Barrier"

Gold
Sparkpr
Best Use of the Internet – Consumer
"Boom Supersonic: Breaking Through The Sound Barrier"

Gold
Rogers & Cowan
Best Use of the Internet – Consumer
"Launch of Funimation Films:Shin Godzilla Release"

Gold
French/West/Vaughan
Best Special Event/Stunt
"Wrangler Honors Greensboro’s Textile History"

Gold
UPRAISE Marketing + Public Relations
Best New Product Launch – Consumer
"The Most Frustrating Chore" Goes Viral – FoldiMate"

Gold
Duffy & Shanley
Best Green Campaign
"Deepwater Wind: America's First Offshore Wind Farm Powers Up"

Gold
RF Binder
Best Use of Personality/Celebrity
"Robin Wright: The Path Towards Global Equality | Insight Dialogues"

Gold
Uproar PR
Best Campaign Under $10,000
"GOAT Story Launch Campaign"

Gold
CareerBuilder
Best Use of Research – Business/Consumer
"CareerBuilder Releases New Study on Which Cities are Most Likely and Least Likely to Survive a Zombie Apocalypse"

Gold
3rd Coast PR
Best General Consumer Campaign
"Lakeshore Learning: Teaching Parents the Value of Educational Toys at Home"

Gold
Ogilvy Public Relations
Best Travel, Hospitality & Destinations Campaign
"OUE Skyspace Taking Tourism to New Heights: Launching OUE Skyspace LA"

Gold
Vanguard Communications and the American Psychological Association
Best Not-for-Profit/Association/Government Campaign
"Stress in America- Election Stress"

Gold
Current Marketing
Best Company Positioning/Branding
"Drink Amazing"

Gold
Adam Ritchie Brand Direction
Best Arts & Entertainment Campaign
"T.R.I.P. Album + Beer Launch"

Gold
Ogilvy Public Relations
Best Technology Campaign – Consumer
"Low Battery Anxiety"

Silver
Murphy O'Brien Public Relations
Best Travel, Hospitality & Destinations Campaign
"Thompson Seattle"

Silver
Dairy Queen, Crossroads and Barkley
Best Food & Beverages Campaign
"DQ Singles Blizzard"

Silver
Havas PR North America
Best New Product Launch – Consumer
"Making Green Giant Big Again"

Silver
Flashpoint PR
Best Use of Broadcast Video – Business/Consumer
"A LEGO Yellow Submarine Comes to Life"

Silver
M&C Saatchi PR
Best Campaign Under $25,000
"A Grand Slam Start-Up Launch for GameHedge"

Silver
Arketi Group
Best Technology Campaign – Business
"NCR Silver – Focused Media Relations Builds a Technology Thought Leader"

Silver
Cigna
Best Issue/Cause Advocacy Campaign
"Away From Blame: Cigna’s Initiative To Fight The U.S. Opioid Epidemic"

Silver
Sparkpr
Best New Product Launch – Business
"Boom Supersonic: Breaking Through The Sound Barrier"

Silver
French/West/Vaughan
Best Website – Business/Consumer
"Wrangler Sets Their Sites High"

Silver
French/West/Vaughan
Best Use of Social Media – Business/Consumer
"Rodeo Right at your Fingertips"

Silver
Sallie Mae and Clyde Group
Best Use of Personality/Celebrity
"The Dee-1 Campaign"

Silver
919 Marketing
Best Health, Medicine & Fitness Campaign
"VISITING ANGELS: Mother's Day Makeover"

Silver
State Street Corporation
Best Investment, Banking & Financial Services Campaign
"Investing Capital to Create Change: State Street’s SHE Gender Diversity ETF Campaign"

Silver
Hollywood Public Relations
Best Not-for-Profit/Association/Government Campaign
"The Mayflower II's Long Journey Home"

Silver
Ruder Finn
Best Technology Campaign – Consumer
"Polaroid Swing"

Silver
North 6th Agency
PR Innovation of the Year
"Fluent Political Pulse"

Silver
JCP&L
Best Crisis Communications
"JCP&L Preps Customers for Winter Storm Jonas"

Silver
FirstEnergy
Best Use of the Internet – Consumer
"FirstEnergy Scam Prevention & Information Website"

Silver
Neff Associates
Best General Consumer Campaign
"goPuff- Becoming the "WaWa on Wheels""

Silver
Strauss Media Strategies
Best Special Event/Stunt
"Democratic National Convention 2016"

Silver
ICR
Best General Business Campaign
"ICR + USCR: A Breakthrough in Reputation & Growth"

Silver
IBM
Best Company Positioning/Branding
"Defining Cognitive Creativity with IBM Watson"

Silver
EvansHardy+Young
Best Special Event/Stunt
"The Big Idaho Potato Meets the Big Apple"

Silver
Finn Partners
Best Campaign Under $10,000
"Carvel Free Cone Day – "Kicking Off Ice Cream Season!""

Silver
Edelman Italy
Best Education/Public Service Campaign
"Sport at the Service of Humanity"

Silver
Current
Best Use of Personality/Celebrity
"Brita - Drink Amazing"

Silver
Collab
Best Arts & Entertainment Campaign
"Launch of Collab - Helping Creators Earn a Living Doing What They Love"

Silver
O'Reilly DePalma
Best Use of Personality/Celebrity
"Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet"

Silver
Ogilvy Public Relations
Best Use of Personality/Celebrity
"LG TONE-Up Your Music"

Silver
Ogilvy Public Relations
Best Campaign Under $100,000
"Low Battery Anxiety"

Silver
Ogilvy Public Relations
Best Use of Research – Business/Consumer
"Low Battery Anxiety"

Silver
MorphoTrust USA & RH Strategic Communications
Best Response to Breaking News
"MorphoTrust USA Promotes TSA Pre-Check"

Bronze
Murphy O'Brien Public Relations
Best Travel, Hospitality & Destinations Campaign
"The Peninsula Chicago"

Bronze
SHIFT Communications
Best General Business Campaign
"Accounting for Success for AccountantsWorld"

Bronze
PAN Communications
Best Crisis Communications
"The Day the Internet Broke- Dyn's DDos Attack Crisis"

Bronze
PAN Communications
Best New Product Launch – Business
"Sisense Disrupts BI Market, Brings AI and IoT to the Enterprise"

Bronze
Havas PR North America
PR Innovation of the Year
"Agile PR: Expert Messaging in a Hyper-Connected, Always-On World"

Bronze
Havas PR North America
Best Technology Campaign – Business
"The Barnacle: Giving The Boot the Boot"

Bronze
Cigna
Best Health, Medicine & Fitness Campaign
"For The First Time Ever, TV Doctors Save Real Lives!"

Bronze
Rogers & Cowan
Best Special Event/Stunt
"AARP Movies For Grown-ups 2016"

Bronze
French/West/Vaughan
Best Company Positioning/Branding
"Operation POTUS"

Bronze
Landis Communications Inc.
Best Response to Breaking News
"LCI Reacts to Oakland's Ghost Ship Fire, Connects Community to Chapel of the Chimes For Support"

Bronze
Bullfrog + Baum
Best Campaign Under $10,000
"LEAP by B+B"

Bronze
Responsibility.org/Hager Sharp
Best Use of Personality/Celebrity
"Shaquille O'Neal: Don't Get Caught Up in the Madness, Download the Virtual Bar App"

Bronze
Ruder Finn
Best Campaign Under $100,000
"Polaroid Swing"

Bronze
Belle Communications with Lextant
Best Campaign Under $100,000
"Strategic Thought Leadership Campaign Delivers $1.5 Million+ in New Revenue"

Bronze
FirstEnergy
Best Website – Business/Consumer
"FirstEnergy Scam Prevention & Information Website"

Bronze
FirstEnergy
Best Education/Public Service Campaign
"Power Systems Institute Re-Launch Campaign - FirstEnergy Corp."

Bronze
PAN Communications
Best Technology Campaign – Consumer
"roOomy: Intersecting Technology, Real Estate and Interior Design"

Bronze
Miller PR
Best Arts & Entertainment Campaign
"Meet The New Housewife, Dorit Kemsley"

Bronze
Diffusion
Best Technology Campaign – Business
"Global Wireless Solutions Goes for Gold for Network Connectivity in Rio, with Forbes"

Bronze
IBM
Best Technology Campaign – Consumer
"Defining Cognitive Creativity with IBM Watson"

Bronze
The Vision Council
Best Use of Social Media – Business/Consumer
"The Vision Council’s National Sunglasses Day Consumer Outreach Campaign"

Bronze
Laughlin Constable
Best Special Event/Stunt
"Wisconsin Department of Tourism's Wisconsin Weekend in Chicago"

Bronze
GOLD PR | Social Media
Best Use of Personality/Celebrity
"Fear No Mirror: Coolsculpting and Molly Sims"

Bronze
The Hoffman Agency
Best Campaign Under $25,000
"Predictive Planning and Industry Smarts Earn Sharper Shape Top-tier Buzz"

Bronze
RF Binder and Dunkin' Donuts
Best Food & Beverages Campaign
"Dunkin' Donuts Crafts Coffee and Beverage Coverage in 2016"

Bronze
RF Binder Partners
Best Investment, Banking & Financial Services Campaign
"The New Chubb: Unifying the Reputations of Two Revered Insurance Brands"

Bronze
Current
Best General Consumer Campaign
"Brita - Drink Amazing"

Bronze
O'Reilly DePalma
Best New Product Launch – Consumer
"Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet"

Bronze
Kivvit
Best Issue/Cause Advocacy Campaign
"A CAMPAIGN FOR JUSTICE ON NAZI STOLEN ART ON MORAL GROUNDS (AND DAME HELEN MIRREN)"

Bronze
Ogilvy Public Relations
Best Use of Research – Business/Consumer
"LG TONE-Up Your Music"

Bronze
Henry Schein
Best Issue/Cause Advocacy Campaign
"Henry Schein 'Helping Health Happen' for 5.5 Million Children in Need of Oral Care"

Bronze
Health Resources and Services Administration
Best Not-for-Profit/Association/Government Campaign
"National Health Service Corps - Corps Community Month 2016"