PR Awards 2023 | Lighthouse Independent Media | 6 January 2023 | TBA

And the 10th Annual PR Awards is the perfect platform to showcase your own step-up moments.

Designed to discover, recognise, and reward the very best in the PR and communications industry, the awards celebrates the best work from across the Southeast Asia, South Asia and ANZ regions.

Judged by an independent panel of senior client-side communications experts, the PR Awards continues to be the definitive awards programme for all PR professionals.

Award Categories
1. Best Anniversary Campaign
2. Best Campaign Pivot
3. Best Corporate Affairs Strategy
4. Best COVID 19 Related Campaign
5. Best Crisis Management Strategy
6. Best CSR Communications
7. Best Employee Engagement/Internal Communications
8. Best Engagement for a Targeted Community
9. Best Event-Led PR Campaign
10. Best Insights-Driven PR
11.Best Investor Relations Campaign
12. Best Launch/Re-Launch Campaign
13. Best Media Relations Strategy
14. Best PR by an In-House Communications Team
15. Best PR Campaign: B2B
16. Best PR Campaign: Banking / Financial Services
17. Best PR Campaign: Beauty & Wellness
18. Best PR Campaign: eCommerce
19. Best PR Campaign: Electronics & Gadgets
20. Best PR Campaign: Entertainment
21. Best PR Campaign: F&B
22. Best PR Campaign: Fashion & Apparel
23. Best PR Campaign: FMCG
24. Best PR Campaign for a Specific Audience *NEW*
25. Best PR Campaign: Government/Non-Profit
26. Best PR Campaign: Healthcare&Pharmaceuticals
27. Best PR Campaign: Lifestyle & Travel
28. Best PR-led Integrated Communications
29. Best Regional PR
30. Best Use of Advocates
31. Best Use of Celebrities/Influencers
32. Best Use of Content
33. Best Use of Micro/Niche Influencers
34. Best Use of Social Media
35. Best Use of Technology
36. Best Use of Virtual Platforms (B2B)
37. Best Use of Virtual Platforms (B2C)
38. Most Creative PR Stunt
39. PR Champion of the Year (Agency)
40. PR Champion of the Year (Brand)
41. PR Team of the Year (Agency)
42. PR Team of the Year (Brand)
43. PR Awards Overall Agency Champion (Not for entry)
44. PR Awards Overall Brand Champion (Not for entry)

2022 Winners

PR Awards Overall Champion - Agency
Winner: Edelman Singapore

PR Awards Overall Champion - Brand
Winner: Shopee

1. Best Anniversary Campaign
Gold: Lazada Singapore
Silver: Ericsson
Bronze: QNET

2. Best Campaign Pivot
Gold: Tune Talk
Silver: foodpanda
Bronze: William Grant & Sons Singapore

3. Best Corporate Affairs Strategy
Gold: IT & Business Process Association of the Philippines (IBPAP)
Silver: Grab
Bronze: Hong Kong Productivity Council

4. Best COVID-19 Related Campaign
Gold: Singapore Tourism Board
Gold: PETRONAS
Silver: Expedia Group
Bronze: RHB Singapore

5. Best Crisis Management Strategy
Gold: EIGER
Silver: Shopee Philippines
Bronze: Singapore Tourism Board (Thailand)

6. Best CSR Communications
Gold: Indosat Ooredoo Hutchison
Silver: Stroke Services Improvement Team
Bronze: Shopee Vietnam

7. Best Employee Engagement / Internal Communications
Gold: MSIG Asia
Silver: Grab
Bronze: Sime Darby Oils
Bronze: AstraZeneca

8. Best Engagement for a Targeted Community
Gold: FWD Vietnam Life Insurance
Silver: Filipino Culture Collective (FCC)
Bronze: Kimberly Clark, Brand: Kotex

9. Best Event-Led PR Campaign
Gold: Tune Talk
Silver: Unilever Vietnam
Bronze: Viu Singapore

10. Best Insights-Driven PR
Gold: Cisco
Silver: Traffic Police
Silver: Prudential Singapore
Bronze: HP India

11. Best Investor Relations Campaign
Gold: Alpha Marine
Silver: AEM Holdings
Bronze: 3DCERTS

12. Best Launch / Re-Launch Campaign
Gold: DHL
Silver: GovTech
Bronze: AIA Singapore

13. Best Media Relations Strategy
Gold: Shopee
Silver: Grab
Bronze: Sanofi Philippines

14. Best Multicultural Campaign
Gold: Shopee
Silver: Tune Talk
Bronze: William Grant & Sons

15. Best PR by an In-House Communications Team
Gold: Grab
Silver: Shopee
Bronze: Marina Bay Sands

16. Best PR Campaign: B2B
Gold: Shopee
Silver: Okta
Bronze: Singapore Tourism Board
Bronze: Nespresso Singapore

17. Best PR Campaign: Banking / Financial Services
Gold: FWD Vietnam Life Insurance
Silver: Tiger Brokers
Bronze: Australian Seniors Insurance

18. Best PR Campaign: Beauty & Wellness
Gold: Kiehl’s
Silver: Procter & Gamble
Bronze: Watsons Philippines

19. Best PR Campaign: eCommerce
Gold: Lazada Singapore
Silver: Flora & Fauna
Bronze: Shopee

20. Best PR Campaign: Electronics & Gadgets
Gold: OPPO
Silver: Samsung Electronics Indonesia
Bronze: ASUS

21. Best PR Campaign: Entertainment
Gold: Viu Singapore
Silver: The Rishi Report
Bronze: Indonesia Kaya

22. Best PR Campaign: F&B
Gold: Eat Just
Silver: Subway Singapore
Bronze: Samlip Singapore

23. Best PR Campaign: Fashion & Apparel
Gold: New Balance Singapore
Silver: QNET
Bronze: Avon Philippines

24. Best PR Campaign: FMCG
Gold: Unilever Vietnam
Silver: Kimberly Clark
Bronze: Danone Indonesia

25. Best PR Campaign: Government / Public Services
Gold: GovTech
Silver: Traffic Police
Bronze: Commission on Elections Philippines

26. Best PR Campaign: Healthcare & Pharmaceuticals
Gold: HAIVN organization, VAAC – Ministry of Health, US CDC, PEPFAR
Silver: Reckitt Benckiser
Bronze: AstraZeneca

27. Best PR Campaign: Lifestyle & Travel
Gold: Kimberly Clark, Brand: Kotex
Silver: The Front Row
Bronze: Alpha Marine

28. Best PR-led Integrated Communications
Gold: AIA Singapore
Silver: GoTo
Bronze: Fujifilm

29. Best Regional PR
Gold: Grab
Silver: Okta
Bronze: Shopee

30. Best Use of Advocates
Gold: Sime Darby Oils
Silver: Lazada Philippines
Bronze: Singapore Sports Hub

31. Best Use of Celebrities / Influencers
Gold: Viu Singapore
Silver: Geneco
Bronze: AIA Group

32. Best Use of Content
Gold: Reckitt Benckiser
Silver: GovTech
Bronze: Tricor Group

33. Best Use of Micro / Niche Influencers
Gold: New Balance Singapore
Silver: CapitaLand Retail Management
Bronze: Yoodo

34. Best Use of Social Media
Gold: Kiehl’s
Silver: Reckitt Benckiser
Bronze: GovTech

35. Best Use of Technology
Gold: Kiehl’s
Silver: OPPO
Bronze: Rumah123.com

36. Best Use of Virtual Platforms (B2B)
Gold: Twitch
Silver: The Front Row
Bronze: Rumah123.com

37. Best Use of Virtual Platforms (B2C)
Gold: The Front Row
Silver: Kiehl’s
Bronze: Heineken® Malaysia

38. Most Creative PR Stunt
Gold: Viu Singapore
Silver: Singapore Tourism Board (Thailand)
Bronze: William Grant & Sons Singapore

39. PR Champion of the Year (Agency)
Gold: COMCO Southeast Asia
Silver: Mutant
Bronze: Redhill

40. PR Champion of the Year (Brand)
Gold: Expedia Group
Silver: Cisco
Bronze: Microsoft

41. PR Team of the Year (Agency)
Gold: PRecious Communications
Silver: RICE Communications
Bronze: Ogilvy Singapore

42. PR Team of the Year (Brand)
Gold: Shopee
Silver: Danone Indonesia
Bronze: The Apurva Kempinski Bali