Venue
TBA

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Organizer Marketing Interactive
Submission deadline 7 Jan 2025 5:00pm +08 (4 months ago)
In your time zone: Jan 7 4am EST
Date Awarded 11 Apr 2025 5:00pm +08 (about 1 month ago)
In your time zone: Apr 11 5am EDT
Region APAC
Details

The year 2025 marked a transformative period for PR, as brands and companies embraced a greater purpose, focusing not just on profitability but on contributing to humanity, society, noble causes, and the environment. Amidst numerous challenges, the PR and communications industry rose to the occasion, proving its indispensable role.

As we celebrate the 12th year of the PR Awards, we invite you to showcase your own game-changing moments. This prestigious platform is dedicated to discovering, recognising, and rewarding the best in the PR and communications industry across Southeast Asia, South Asia, and Oceania.

Awards Categories

Campaigns
• Best Anniversary Campaign
• Best Change Management Strategy
• Best Corporate Affairs Strategy
• Best CSR Communications
• Best Employee Engagement/Internal Communications
• Best Engagement for a Targeted Community
• Best Event-Led PR Campaign
• Best Experiential PR Campaign NEW
• Best Insights-Driven PR
• Best Launch/Re-Launch Campaign
• Best Media Relations Strategy

In-House & Specialized PR
• Best PR by an In-House Communications Team
• Best PR Campaign - Start-Up/Small Business NEW
• Best PR Campaign - Thought Leadership & Reputation Management NEW
• Best PR Campaign for a Specific Audience

Industry-Specific Campaigns
• Best PR Campaign: B2B
• Best PR Campaign: Banking/Financial Services
• Best PR Campaign: Beauty & Wellness
• Best PR Campaign: Electronics & Gadgets
• Best PR Campaign: Entertainment
• Best PR Campaign: F&B
• Best PR Campaign: Fashion & Apparel
• Best PR Campaign: FMCG
• Best PR Campaign: Government/Public Services
• Best PR Campaign: Healthcare & Pharmaceuticals
• Best PR Campaign: Lifestyle & Travel

Integrated & Regional
• Best PR-led Integrated Communications
• Best Regional PR

Innovative & Influencer-Focused
• Best Use of Advocates
• Best Use of Celebrities/Influencers
• Best Use of Content
• Best Use of Influencer Marketing (B2B) NEW
• Best Use of Micro/Niche Influencers
• Best Use of Social Media
• Best Use of Social Media for Crisis Communications NEW
• Best Use of Tech/AI for PR
• Best Use of Virtual & Hybrid Events NEW

Creative
• Most Creative PR Stunt

TALENT CATEGORIES
• PR Champion of the Year (Agency)
• PR Champion of the Year (Brand)
• PR Team of the Year (Agency)
• PR Team of the Year (Brand)

OVERALL (NOT FOR ENTRY)
• PR Awards Overall Agency Champion
• PR Awards Overall Brand Champion

Past winners

2024 Winners

PR Awards Overall Champion - Brand
• DBS Bank

PR Awards Overall Champion - Agency
• GO Communications

Best Anniversary Campaign
• LEGO

Best Corporate Affairs Strategy
• LinkedIn

Best Crisis Management Strategy
• Alliance Bank Malaysia

Best CSR Communications
• Century Pacific Food

Best Employee Engagement/Internal Communications
• DBS Bank

Best Engagement for a Targeted Community
• CapitaLand Investment

Best Event-Led PR Campaign
• Harley-Davidson

Best Insights-Driven PR
• Tinder Australia

Best Launch/Re-Launch Campaign
• Changi Airport Group

Best Media Relations Strategy
• Heineken Asia Pacific

Best PR by an In-House Communications Team
• Tune Talk

Best PR Campaign for a Specific Audience
• Sony PlayStation

Best PR Campaign: B2B
• Navigator Investment Services

Best PR Campaign: Banking / Financial Services
• Alliance Bank Malaysia

Best PR Campaign: Beauty & Wellness
• Lazada Philippines

Best PR Campaign: Electronics & Gadgets
• GoPro

Best PR Campaign: Entertainment
• Marina Bay Sands + United International Pictures

Best PR Campaign: F&B
• McDonald’s Singapore

Best PR Campaign: Fashion & Apparel
• Bakti Budaya Djarum Foundation

Best PR Campaign: FMCG
• Unilever Singapore

Best PR Campaign: Government/Public Services
• Globe Group

Best PR Campaign: Healthcare & Pharmaceuticals
• Novartis Malaysia

Best PR Campaign: Lifestyle & Travel
• LEGOLAND® Malaysia Resort

Best PR-led Integrated Communications
• Tesla

Best Regional PR
• GoPro

Best Use of Advocates
• AIA Singapore

Best Use of Celebrities/Influencers
• Guinness Arthur’s Storehouse

Best Use of Content
• MACH

Best Use of Micro/Niche Influencers
• Asia Pacific Breweries Singapore

Best Use of Social Media
• Globe Group

Best Use of Technology
• CapitaLand Investment

Most Creative PR Stunt
• Guinness Arthur’s Storehouse

PR Champion of the Year (Agency)
• GO Communications

PR Champion of the Year (Brand)
• RHB Singapore

PR Team of the Year (Agency)
• GO Communications

PR Team of the Year (Brand)
• DBS Bank