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Organizer | Marketing Interactive |
Submission deadline |
7 Jan 2025 5:00pm +08
(4 months ago)
In your time zone: Jan 7 4am EST |
Date Awarded |
11 Apr 2025 5:00pm +08
(about 1 month ago)
In your time zone: Apr 11 5am EDT |
Region | APAC |
The year 2025 marked a transformative period for PR, as brands and companies embraced a greater purpose, focusing not just on profitability but on contributing to humanity, society, noble causes, and the environment. Amidst numerous challenges, the PR and communications industry rose to the occasion, proving its indispensable role.
As we celebrate the 12th year of the PR Awards, we invite you to showcase your own game-changing moments. This prestigious platform is dedicated to discovering, recognising, and rewarding the best in the PR and communications industry across Southeast Asia, South Asia, and Oceania.
Awards Categories
Campaigns
• Best Anniversary Campaign
• Best Change Management Strategy
• Best Corporate Affairs Strategy
• Best CSR Communications
• Best Employee Engagement/Internal Communications
• Best Engagement for a Targeted Community
• Best Event-Led PR Campaign
• Best Experiential PR Campaign NEW
• Best Insights-Driven PR
• Best Launch/Re-Launch Campaign
• Best Media Relations Strategy
In-House & Specialized PR
• Best PR by an In-House Communications Team
• Best PR Campaign - Start-Up/Small Business NEW
• Best PR Campaign - Thought Leadership & Reputation Management NEW
• Best PR Campaign for a Specific Audience
Industry-Specific Campaigns
• Best PR Campaign: B2B
• Best PR Campaign: Banking/Financial Services
• Best PR Campaign: Beauty & Wellness
• Best PR Campaign: Electronics & Gadgets
• Best PR Campaign: Entertainment
• Best PR Campaign: F&B
• Best PR Campaign: Fashion & Apparel
• Best PR Campaign: FMCG
• Best PR Campaign: Government/Public Services
• Best PR Campaign: Healthcare & Pharmaceuticals
• Best PR Campaign: Lifestyle & Travel
Integrated & Regional
• Best PR-led Integrated Communications
• Best Regional PR
Innovative & Influencer-Focused
• Best Use of Advocates
• Best Use of Celebrities/Influencers
• Best Use of Content
• Best Use of Influencer Marketing (B2B) NEW
• Best Use of Micro/Niche Influencers
• Best Use of Social Media
• Best Use of Social Media for Crisis Communications NEW
• Best Use of Tech/AI for PR
• Best Use of Virtual & Hybrid Events NEW
Creative
• Most Creative PR Stunt
TALENT CATEGORIES
• PR Champion of the Year (Agency)
• PR Champion of the Year (Brand)
• PR Team of the Year (Agency)
• PR Team of the Year (Brand)
OVERALL (NOT FOR ENTRY)
• PR Awards Overall Agency Champion
• PR Awards Overall Brand Champion
2024 Winners
PR Awards Overall Champion - Brand
• DBS Bank
PR Awards Overall Champion - Agency
• GO Communications
Best Anniversary Campaign
• LEGO
Best Corporate Affairs Strategy
• LinkedIn
Best Crisis Management Strategy
• Alliance Bank Malaysia
Best CSR Communications
• Century Pacific Food
Best Employee Engagement/Internal Communications
• DBS Bank
Best Engagement for a Targeted Community
• CapitaLand Investment
Best Event-Led PR Campaign
• Harley-Davidson
Best Insights-Driven PR
• Tinder Australia
Best Launch/Re-Launch Campaign
• Changi Airport Group
Best Media Relations Strategy
• Heineken Asia Pacific
Best PR by an In-House Communications Team
• Tune Talk
Best PR Campaign for a Specific Audience
• Sony PlayStation
Best PR Campaign: B2B
• Navigator Investment Services
Best PR Campaign: Banking / Financial Services
• Alliance Bank Malaysia
Best PR Campaign: Beauty & Wellness
• Lazada Philippines
Best PR Campaign: Electronics & Gadgets
• GoPro
Best PR Campaign: Entertainment
• Marina Bay Sands + United International Pictures
Best PR Campaign: F&B
• McDonald’s Singapore
Best PR Campaign: Fashion & Apparel
• Bakti Budaya Djarum Foundation
Best PR Campaign: FMCG
• Unilever Singapore
Best PR Campaign: Government/Public Services
• Globe Group
Best PR Campaign: Healthcare & Pharmaceuticals
• Novartis Malaysia
Best PR Campaign: Lifestyle & Travel
• LEGOLAND® Malaysia Resort
Best PR-led Integrated Communications
• Tesla
Best Regional PR
• GoPro
Best Use of Advocates
• AIA Singapore
Best Use of Celebrities/Influencers
• Guinness Arthur’s Storehouse
Best Use of Content
• MACH
Best Use of Micro/Niche Influencers
• Asia Pacific Breweries Singapore
Best Use of Social Media
• Globe Group
Best Use of Technology
• CapitaLand Investment
Most Creative PR Stunt
• Guinness Arthur’s Storehouse
PR Champion of the Year (Agency)
• GO Communications
PR Champion of the Year (Brand)
• RHB Singapore
PR Team of the Year (Agency)
• GO Communications
PR Team of the Year (Brand)
• DBS Bank