PRCA DARE Awards 2022 | PRCA | 29 March 2022 | TBA

The PRCA DARE Awards seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts across eight regions.

This year’s awards again give you the opportunity to encourage your team, make your mark, expand your network, and gain global recognition from the world’s largest PR association. Give your teams something to smile about as we come together as an industry to celebrate your success!

The PRCA DARE awards are open to all parties involved in the use of PR for communications purposes across the UK including PR consultancies, in-house communications teams, digital agencies, marketing teams, and media owners. And remember… we’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals, like you, maximise their value to clients and organisations.

Categories

Campaign Awards
• B2B Award
• Charity/ Not-for-Profit Award
• Consumer Relations Award
• COVID-19 Employee Engagement Award
• Best use of Data and Analytics Award
• Digital and Social Media Award
• Diversity and Inclusion Award
• Event/ Launch of the Year
• Integrated Campaign of the Year
• Low Budget Campaign Award
• Media Relations Award
• Public Sector Award
• Purpose Award
• Welsh Language Campaign of the Year

Individual Awards
• Professional of the Year
• Rising Star of the Year
• Outstanding Contribution during COVID-19

Team Awards
• In-house Team of the Year
• New Consultancy of the Year
• Small Consultancy of the Year
• Medium Consultancy of the Year – Sponsored by Reuben Sinclair
• Large Consultancy of the Year
• Team Culture and Community Award

2021 Winners

CYMRU

Best Use of Data and Analytics Award Sponsored by CARMA
• Lynn PR – Changing behaviours in advanced motorcyclist training

Charity/Not for Profit Award Sponsored by DeHavilland
• Golley Slater and WRAP Cymru – Be Mighty. Recycle / Bydd Wych. Ailgylcha

COVID-19 Employee Engagement Award Sponsored by 3GEM
• Freshwater UK

Digital and Social Media Award
• Cowshed – Cowshed and Feed the Heath

Diversity and Inclusion Award Sponsored by Milk & Honey PR
• Cowshed – Cowshed and Zero Racism Wales

Integrated Campaign of the Year Award Sponsored by Alva
• Cowshed – Cowshed and Mind Cymru

Low Budget Campaign Award Sponsored by 3GEM
• Cowshed – Cowshed and Mind Cymru

Media Relations Award
• Golley Slater – Results Day – Start Your Story

Public Sector Award
• Golley Slater – Apprenticeships – A Genius Decision

Professional of the Year
• Martin Williams, Radar PR

Outstanding Contribution during COVID-19
• Vicki Spencer-Francis, Cowshed

Small Consultancy of the Year
• Outwrite PR

Medium Consultancy of the Year Sponsored by Reuben Sinclair
• Cowshed

MIDLANDS
B2B Award sponsored by 3Gem
• WPR and Aggreko – Mission Critical

Charity/Not for Profit Award Sponsored by DeHavilland
• The British Horse Society – Dead? Or Dead Slow?

Consumer Relations Award sponsored by 3Gem
• Liquid – Pure Canadian maple syrup and the 2020 banana bread boom

COVID-19 Employee Engagement Award
• The Marketing Pod – Engaging employees throughout Covid-19

Digital and Social Media Award
• WPR and Greene King – If Pub Walls Could Talk

Event/Launch of the Year
• The Marketing Pod – On Demand Week

Integrated Campaign of the Year Award
• WPR and The Fry Family Food Co – Spoil Yourself with Plants

Low Budget Campaign Award
• Motive – A Breath of Fresh Air

Media Relations Award sponsored by CARMA
• The British Horse Society – Dead? Or Dead Slow?

Rising Star of the Year
• Sara-Anne Mills-Bricknell, See Media

Professional of the Year
• Jessica Phillips, Stone Junction

Outstanding Contribution during COVID-19
• Rebecca Williams, WPR

In-house team of the year Sponsored by Alva
• Water Plus

Small Consultancy of the Year Sponsored by Reuben Sinclair
• LMC

Medium Consultancy of the Year Sponsored by Milk & Honey PR
• Playtime PR

Large Consultancy of the Year
• Copper Consultancy

Team Culture and Community Award
• Stone Junction

NORTH EAST, YORKSHIRE & LINCOLNSHIRE

B2B Award sponsored by 3Gem
• Grayling – Cummins Powers the Future

COVID-19 Employee Engagement Award Sponsored by 3GEM
• Northumbria Healthcare NHS Foundation Trust – Communicating to a diverse workforce during a pandemic

Digital and Social Media Award
• Wakefield Council – Creep it real Wakefield

Diversity and Inclusion Award Sponsored by Milk & Honey PR
• LNER – Celebrating International Women’s Day 2021

Integrated Campaign of the Year Award
• Wakefield Council – Safeguarding is everyone’s business

Media Relations Award sponsored by CARMA
• The Lucre Group – The Lucre Group, Natures Menu Pup-demic

Public Sector Award sponsored by DeHavilland
• McBryde and Co – ‘Thank You North East’ – A hyper-local campaign that slowed the spread of Covid-19 and saved lives through a strong regional communications partnership.

Purpose Award
• LNER – LNER Reserves

Professional of the Year
• Leigh Greenwood, Evergreen PR

In-house team of the year Sponsored by Alva
• Northumbria Healthcare NHS Foundation Trust

New Consultancy of the Year
• Evergreen PR

Small Consultancy of the Year
• Brand & Reputation

Medium Consultancy of the Year Sponsored by Reuben Sinclair
• iseepr

Large Consultancy of the Year
• Grayling

NORTH WEST

Charity/Not for Profit Award sponsored by DeHavilland
• Chester Zoo – Save Our Zoo: A COVID-emergency fundraising campaign by Chester Zoo

Consumer Relations Award sponsored by 3Gem
• PR Agency One – Eau de new car

Digital and Social Media Award Sponsored by Milk & Honey PR
• Democracy – Celebrate Palentine’s Day with Tequila Rose

Event/Launch of the Year
• The Strong Agency – Turning the Temperature up for ACAI Outdoorwear – Sales of Thermal Clothing Soar as Brits Prepare to Socialise ‘Alfreshco’

Integrated Campaign of the Year Award Sponsored by Alva
• PR Agency One – Eau de new car

Low Budget Campaign Award sponsored by 3Gem
• The Strong Agency – Turning the Temperature up for ACAI Outdoorwear – Sales of Thermal Clothing Soar as Brits Prepare to Socialise ‘Alfreshco’

Media Relations Award Sponsored by CARMA
• No Brainer Agency – Launching Levitex into the UK sleep market

Public Sector Award
• Viva and Blackburn BID – We Saved Christmas from Covid

Rising Star of the Year
• Verity Carson, Down At The Social

Professional of the Year
• Julie Wilson, The Strong Agency

Small Consultancy of the Year
• Roland Dransfield

Medium Consultancy of the Year Sponsored by Reuben Sinclair
• PR Agency One

Large Consultancy of the Year
• Brazen

Team Culture and Community Award
• Brazen

NORTHERN IRELAND

B2B Award sponsored by 3Gem
• Smarts with Diageo Bar Academy – Connecting the Community: Global Bartenders in Lockdown

Charity/Not for Profit Award Sponsored by DeHavilland
• Morrow Communications and Translink #StuffABus Virtual Toy Appeal

Consumer Relations Award sponsored by 3Gem
• LK Communications – Lidl – Connecting Customers to its Big on Quality, Lidl on Price Proposition

COVID-19 Employee Engagement Award
• Smarts with Diageo – Johnnie Walker: Scotch Unleashed

Digital and Social Media Award
• Morrow Communications and AIB – AIB presents ‘Movies and Mortgages’

Integrated Campaign of the Year Award sponsored by CARMA
• RNN Communications – Under the Covers with DFI Beds

Low Budget Campaign Award
• Morrow Communications and Translink – #StuffABus Virtual Toy Appeal

Public Sector Award
• Morrow Communications and Trankslink – Rainbows and Trainbows

Purpose Award Sponsored by Milk & Honey PR
• Smarts with Zalando – Zalando Greenhouse: Growing a Sustainable Future for Fashion

New Consultancy of the Year
• Impact Communications

Small Consultancy of the Year Sponsored by reuben sinclair
• Rumour Mill Creative Communications

Large Consultancy of the Year Sponsored by Alva
• Smarts

SCOTLAND

B2B Award sponsored by 3Gem
• Hot Tin Roof PR – Incubating a great company through PR

Charity/Not for Profit Award Sponsored by DeHavilland
• STV – Enduring Appeal: How the STV Appeal drove donations when the 3rd sector was in turmoil

Consumer Relations Award sponsored by 3Gem
• Weber Shandwick – Make It a Chef’s Special

COVID-19 Employee Engagement Award
• STV – Team STV: Creating connections and driving internal engagement during a global pandemic

Digital and Social Media Award
• Weber Shandwick – Remember Luxury with ICMI

Event/Launch of the Year
• Holyrood PR – Paths for All: Mind to Walk

Integrated Campaign of the Year Award Sponsored by Alva
• Smarts – Clear Your Head

Low Budget Campaign Award
• Clarion Communications – Sending Bowie to Space

Media Relations Award sponsored by CARMA
• SPEY – Whisky Auctioneer: The Perfect Collection

Public Sector Award
• 3×1 Group, The Union and Zero Waste Scotland – Scotland is Stunning – Let’s Keep It That Way

Purpose Award Sponsored by Milk & Honey PR
• Weber Shandwick Scotland & Royal Society of Chemistry – #PreciousElements

Rising Star of the Year
• Jennifer McIIroy, Muckle Media

Outstanding Contribution during COVID-19
• Mark Killick, Media Zoo

New Consultancy of the Year
• Story Shop

Small Consultancy of the Year Sponsored by Reuben Sinclair
• SPEY

Large Consultancy of the Year
• Grayling

Team Culture and Community Award
• SPEY

SOUTH EAST

B2B Award sponsored by 3Gem
• Ready10 – The Tube Tube

Best Use of Data and Analytics Award Sponsored by CARMA
• London Borough of Havering – #DoingMyBit Public Health Campaign

Charity/Not for Profit Award Sponsored by DeHavilland
• Alpaca – Stop.Breathe.Think

Consumer Relations Award sponsored by 3Gem
• Hope&Glory – Sky Arts: Everybody Together

COVID-19 Employee Engagement Award
• LNER – LNER – Keeping colleagues connected

Digital and Social Media Award
• Ready10 – Wear a bloody mask

Diversity and Inclusion Award Sponsored by Milk & Honey PR
• Broadcast Revolution & Just Like Us – Broadcast Revolution & Just Like Us Helping Young LGBTQ+ Kids During Lockdown

Event/Launch of the Year
• Fever and NOW – Mapping The Launch of ZeroZeroZero for NOW

Integrated Campaign of the Year Award
• Fanclub – Thank You Postie

Low Budget Campaign Award
• Hill+Knowlton Strategies – #LightItBlue

Media Relations Award
• Hope&Glory with UBER – Drive & Live

Public Sector Award
• Big Wave PR and Visit Essex – Challenging the Essex Stereotype

Purpose Award
• Hope&Glory – American Express: Shop Small

Rising Star of the Year
• Brittany Farquhar, Milk & Honey PR

Professional of the Year
• Jonathan Weinberg, Ten14 Media t/a The Write Story

Outstanding Contribution during COVID-19
• Mark Killick, Media Zoo

In-house Team of the Year Sponsored by Alva
• London North West University Healthcare NHS Trust

New Consultancy of the Year
• Hard Numbers

Small Consultancy of the Year
• Sunny Side Up

Medium Consultancy of the Year Sponsored by Reuben Sinclair
• Pangolin

Large Consultancy of the Year
• Copper Consultancy

Team Culture and Community Award
• Milk & Honey PR

SOUTH WEST

Charity/Not for Profit Award Sponsored by DeHavilland
• Orchard PR – Count 14

Consumer Relations Award sponsored by 3Gem
• Grayling – Launching the new M&S Percy Pig range

Digital and Social Media Award
• Highlight PR & Most Wanted Wines – #MostWantedTunesChallenge

Diversity and Inclusion Award Sponsored by Milk & Honey PR
• Clearly – Acts not Ads: Leading the Charge for Change in Britain’s Boardrooms

Integrated Campaign of the Year Award
• Avon & Somerset Police – Knife Crime: A new way forward

Low Budget Campaign Award Sponsored by 3Gem
• Target PR – Dishmatic: Breast Cancer Awareness Month 2020

Media Relations Award sponsored by CARMA
• Speed Communications – Inspired by You for sk:n clinics by Speed Communications

Public Sector Award
• Avon and Somerset Police – Avon and Somerset Police: Be the Difference

Rising Star of the Year
• Alicia Squadrone, Grayling Bristol

In-House Team of the Year Sponsored by Alva
• Avon and Somerset Police – Delivering outstanding policing through transformative comms

Medium Consultancy of the Year Sponsored by reuben sinclair
• Clearly

Large Consultancy of the Year
• Copper Consultancy

Team Culture and Community Award
• MPC