PRCA MENA Regional Awards 2024 | PRCA | 10 January 2024 | TBA

The PRCA MENA Awards celebrate the best of the best PR and communications campaigns, teams and individuals across The Middle East and North Africa.

We’ve seen some incredible campaigns across the MENA region over the past 12 months, achieved by the most outstanding individuals and extraordinary teams. We are proud of the work achieved and look forward to celebrating your success.

This year’s awards give you the opportunity to encourage your team, make your mark, expand your network, and gain global recognition from the world’s largest PR association. Give your teams something to smile about as we come together as an industry to celebrate your success!

Campaign Awards
• Best Integrated Campaign
• Best PR Campaign: B2B
• Best PR Campaign: B2C
• Best PR Campaign: Media Relations
• Best PR Campaign: Influencer Relations
• Best PR Campaign: Digital
• Best PR Campaign: Crisis Communications
• Best PR Campaign: Game Changer
• Results on a Budget
• Regional PR Campaign of the Year
• Strategic Communications Campaign
• International Campaign Award
• Best Digital and New Media Campaign
• Employee Engagement Award
• Best Health and Wellbeing Campaign
• Best Corporate Social Responsibility Campaign

Team Awards
• Small Consultancy of the Year
• Medium Consultancy of the Year
• Large Consultancy of the Year
• In-House Team of the Year

Individual Awards
• Rising Star of the Year
• PR Leader
• Event/ Launch of the Year
• Best Travel and Lifestyle Campaign
• Best Student Campaign
• Intern of the Year

2023 Winners

Campaign Awards

Best Integrated Campaign Large Companies
• APCO Worldwide​ – MOC KSA EXPO 2020

Best Integrated Campaign Small/Medium Companies
• Matrix PR – Acronis – Triple Valuation with Triple Strategy

Best PR Campaign: B2B Large Companies
• Weber Shandwick MENAT and Ericsson – The Power of Limitless Connectivity

Best PR Campaign: B2B Small/Medium Companies
• Gambit Communications and Swissquote – The Trust Equation 2.0

Best PR Campaign: B2C Large Companies
• Four Communications MENA with NBA Europe & Middle East – NBA Abu Dhabi Games 2022 – MAKING HISTORY

Best PR Campaign: B2C Small/Medium Companies
• Performance Communications ​and Bentley Motors – Extraordinary Women

Best PR Campaign: Media Relations Large Companies
• Edelman​ and Hub71 – Growing Abu Dhabi’s Global Tech Ecosystem With Impact​

Best PR Campaign: Media Relations Small/Medium Companies
• Performance Communications​ and MG Motor – The London Lap​

Best PR Campaign: Influencer Relations
• Gambit Communications​ – BBC Studios – The Green Planet​

Best PR Campaign: Crisis Communications
• Weber Shandwick MENAT​ – Netflix – Amplifying Arab Women’s Voices in Storytelling​

Best PR Campaign: Game Changer Large Companies
• Weber Shandwick MENAT​ – Warner Bros. World, & Etihad Airways – Taken By Surprise!​

Best PR Campaign: Game Changer Small/Medium Companies
• Gambit Communications ​- BBC Studios – The Green Planet

Best PR Campaign: Digital
• APCO WORLDWIDE​ – Umniah’s Sustainability Campaign​
• Matrix Public Relations​ – Zurich – Have you done your homework?​

Results on a Budget
• ASDA’A BCW​ – Salama – #SALAMAKindBeingsofDubai​
• Matrix Public Relations – Celebrity Football Cup 2022 with AG Events

Regional PR Campaign of the Year
• Weber Shandwick MENAT​ and Mastercard – Empowering Her Business

Strategic Communications Campaign Large Companies
• Weber Shandwick MENAT​ – IBM – Talent is Everywhere

Strategic Communications Campaign Small/Medium Companies
• AstraZeneca​ – Collaboration for a healthier world: leveraging EXPO 2020​

Event Launch of the Year Large Companies
• Edelman Saudi Arabia​ – Red Sea International Film Festival

Event Launch of the Year Small/Medium Companies
• Atteline​ – Careem Pay Launch

Best Travel & Lifestyle Large Companies
• Weber Shandwick MENAT​ – Warner Bros. World, Etihad Airways – Taken by Surprise!​

Best Travel & Lifestyle Small/Medium Companies
• Gambit Communications​ – Ritz Carlton – Formula 1 Frenzy!

Best Digital & New Media Campaign
• Cicero & Bernay Communication Consultancy – INFINITI QX55 Launch

Best Health and Wellbeing Campaign
• AstraZeneca​ – Collaboration for a healthier world – leveraging EXPO 2020​

Employee Engagement Award
• Weber Shandwick MENAT​ – IBM – Talent is Everywhere

Best Corporate Social Responsibility Campaign
• Red Sea Global – Engaging Saudi youth

International Campaign Award
• APCO Worldwide​ – MOC KSA EXPO 2020​

Individual Awards

Best Student Campaign
• Murdoch University​ – Together at MU by Aastha Chaurasia, Aditi Tewari & Vaibhav Chandwani​

Intern of the Year
• Sarah Sadath – Sociate

Rising Star of the Year
• Judy Bakieh – Gambit Communications

PR Leader of the Year
• Sophie Simpson – Atteline

Special Recognition Award
• Ahmad Itani – Cicero & Bernay Communication Consultancy

Team Awards

In-House Team of the Year
• Mubadala Investment Company

Small Consultancy of the Year
• Brazen MENA

Medium Consultancy of the Year
• Atteline and Gambit Communications

Large Consultancy of the Year
• Weber Shandwick MENAT