PRSA Bronze Anvil Awards 2019 | Public Relations Society of America, Inc | 5 April 2019 |

For more than 45 years, the Bronze Anvil Awards have recognized the best of the best in public relations tactics -- the use of social media, video, blogs, podcasts, annual reports, digital newsletters, websites – that contribute to the success of overall programs or campaigns.

Judging is performed across the United States by teams of PRSA members and others with expertise in the specific categories. Only one Bronze Anvil may be awarded in each of the 33 categories and various subcategories. There are no more than three runners-up in any category, and only programs meeting Bronze Anvil criteria will be selected. Runners-up receive the Bronze Anvil Award of Commendation. No awards are given in categories for which judges determine entries do not merit them.

Categories:

Paid:
1. Best Sponsorship Activation
2. Most Effective Influencer Promotion
3. Best Sem

Earned:
4. Media Relations
5. Feature Stories*
6. Blogger Campaigns
7. Executive Communications

Shared:
8. Best Use of Social Stories
9. Twitter Engagement
10. Facebook Engagement
11. Youtube Engagement
12. Instagram Communications
13. Linkedin
14. Pinterest
15. Influencer Marketing as Part of a Larger Campaign

Owned:
16. New Digital Platform
17. Mobile App
18. Best Use of Data/analytics
19. Websites
20. Word-of-mouth (Viral, Buzz, Talk Triggers)
21. Creative Tactics
22. Annual Reports
23. Blogs
24. Digital Newsletters
25. Digital Publications (Single Issue Newsletters/booklets/calendars)
26. Online Videos
27. Online Newsroom
28. Research/ Evaluation
29. Best Use of Branded Content
30. Webcasts
31. Innovation in Customer Service
32. Podcasts
33. Magazines