Purpose Awards EMEA 2022 | Haymarket Media Group Ltd. |

Supported by industry leading brands PRWeek, Campaign and Third Sector, the Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. The Awards are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area.

2021 Winners

Brand Led

Best Environmental Cause Campaign
• The Climate Store, Prime Weber Shandwick

Best Equality & Inclusion Cause Campaign
• What's your name?, Iris and Havas Media

Best Public Awareness Cause Campaign
• The Climate Store

Best Fundraising Campaign
• Mail Force, Daily Mail - DMG Media

Best Advocacy Campaign
• Wear it for me, TBWA Hunt Lascaris Johannesburg

Charity/NGO

Best Environmental Cause Campaign
• Pick it up, throw it in, feed the bin!, First Lady Agency

Best Health Cause Campaign
• World Obesity Day - March 4th, 2021 Everybody needs Everybody -The Time to Act is Now, The Social Kinetic

Best Equality & Inclusion Cause Campaign
• Create Not Hate, Quiet Storm

Best Public Awareness Cause Campaign
• L'Enfant Bleu - The Fortnite Undercover Avatar, Havas Sports & Entertainment

Best Fundraising Campaign
• Fabric of the Community, W Communications with Brothers & Sisters

Best Advocacy Campaign
• The Naked Threat campaign, Refuge

Public Sector

Best Environmental Cause Campaign
• The Climate Store, Prime Weber Shandwick

Best Health Cause Campaign
• Organ Donation Wales, Golley Slater

Best Equality & Inclusion Cause Campaign
• Ta3limy Platform: Your Gateway to a Bright Future, Vodafone Egypt

Collaboration

Best Environmental Cause Campaign
• The Great Reset, Purpose Disruptors

Best Equality & Inclusion Cause Campaign
• Stand Against Racism, Channel 4

Best Public Awareness Cause Campaign
• Time to Pause, Global Dignity and Alistair Morrison

Best Fundraising Campaign
• The Forever Stone, Bray Leino

Best Advocacy Campaign
• Fighting Food Poverty, Lucky Generals

Best Health Cause Campaign
• Britain Get Talking, ITV

Specialist

Best Proof of Authenticity
• Iceland Feeds The Nation, Weber Shandwick

Best Use of Creativity
• #WeatherCorrection, Ketchum Publico with go & try

Best Use of Celebrity and/or Influencers
• Fabric of the Community, W Communications with Brothers & Sisters

Best Use of Technology
• Re-educating Google, RAPP UK

Best Use of Digital/Social Media
• Samsung Not a School, Iris

Company Awards

Agency of the Year
• TBWASouth Africa, TBWASOUTH AFRICA

Brand of the Year
• Co-op

Comms Professional of the Year - NEW!
• Nicola Lally, BDO

Business Leader of the Year - NEW!
• Jane Asscher, 23red