Purpose Awards EMEA 2023 | Haymarket Media Group Ltd. | The Londoner, 38 Leicester Square, London WC2H 7DX, UK

Recent years have seen cause marketing move from a niche pursuit to a truly popular approach among major corporations and brands, reaching near ubiquity in some industries. Old style CSR has largely been replaced by a desire to add a bigger purpose at the heart of organisations.

Charities, NGOs and public sector bodies have also continued to innovate and produce powerful, effective campaigns for their own causes.

Supported by industry leading brands PRWeek, Campaign and Third Sector, the Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. The Awards are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.

With the rise of cause marketing and social purpose showing no signs of slowing, winning a Purpose Award is a perfect way to demonstrate your organisation's ability to excel in this crucial area.

Results 2022

Specialist

Best Proof of Authenticity
• Saga - Best Proof of Authenticity, Headland Consultancy

Best use of Celebrity and/or Influencers
• Pantene Miracles Silky and Glowing, PrettyGreen

Best Use of Creativity
• #longlivetheprince, MHP Mischief

Best use of Digital/Social Media
• The World Is Looking To You COP26, Iris

Best use of Technology
• Upliftford, Agit8 Media

Public Sector

Best Environmental Cause Campaign
• Turning the lens on food waste, LUX

Best Equality & Inclusion Cause Campaign
• LADBible x Capita, The Army: A Solider Is A Solider, Lad Bible Group

Best Health Cause Campaign
• COVID Vaccinations, MG OMD

Charity/NGO

Best Environmental Cause Campaign
• The World Is Looking To You COP26, Media Bounty & Iris

Best Equality & Inclusion Cause Campaign
• Wethe15, FleishmanHillard UK

Best Fundraising Campaign
• Raising £38million for the Afghanistan Crisis, John Ayling & Associates

Best Health Cause Campaign
• Draw the Line Against Malaria, Dentsu International

Best Public Awareness Cause Campaign
• #longlivetheprince, MHP Mischief

Collaboration

Best Advocacy Campaign
• Draw the Line Against Malaria, Dentsu International

Best Environmental Cause Campaign
• Neat Streets, Hubbub, Ellipsis Earth, McDonald's and Barley Communications

Best Equality & Inclusion Cause Campaign
• WeThe15, FleishmanHillard UK

Best Health Cause Campaign
• It Starts With a Bra, Hearst UK

Best Public Awareness Cause Campaign
• ‘Small Talk Saves Lives’ behaviour change campaign, Eleven Marketing & Communications Ltd

Brand Led

Best Environmental Cause Campaign
• IKEA The Sustainable Everyday, RAPP

Best Equality & Inclusion Cause Campaign
• The Liquid Billboard, Havas Media Middle East

Best Health Cause Campaign
• INTENSIVÃO DA PPK "VAGINA ACADEMY", AnalogFolk

Best Public Awareness Cause Campaign
• Everyone.connected - How Vodafone is helping create a digitally inclusive society., Carat UK, Ogilvy and Vodafone

Organisation

Agency of the Year
• Kindred

Brand of the Year
• Bambino Mio