Purpose Awards EMEA 2024 | Haymarket Media Group Ltd. | TBA

These Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them. Register your interest for 2024

2023 Winners

Specialist

Best Proof of Authenticity
• Creating the National Databank, Hope&Glory, Missive and Broadcast Revolution
Client: Virgin Media O2

Best use of Celebrity and/or Influencers
• OPPORTUNITIES TO SAVE, W Communications
Client: Anthony Nolan

Best Use of Creativity
• The Most Inclusive Airline in the Skies, Lucky Generals and Tin Man
Client: Virgin Atlantic

Best use of Digital/Social Media
• OPPORTUNITIES TO SAVE, W Communications
Client: Anthony Nolan

Best use of Technology
• Accelerated Loss of Mains Change Programme, Greenhouse Communications
Client: National Grid ESO (plus wider stakeholder group of six UK distribution network operators)

Public Sector

Best Environmental Cause Campaign
• Attributing Extreme Weather to Climate Change, Smarts
Client: The Met Office

Best Equality & Inclusion Cause Campaign
• Anti-Sexual Harassment, Accomplice
Client: National Rail

Best Health Cause Campaign
• Better Health - Every Mind Matters, MG OMD
Client: Office for Health Improvement and Disparities

Charity/NGO

Best Advocacy Campaign
• The Last Photo, Hope&Glory and adam&eveDDB
Client: CALM

Best Environmental Cause Campaign
• Eat Your Pumpkin, Hubbub
Client: Hubbub

Best Fundraising Campaign
• From That Moment - 36 Hour Match Funded Campaign, The 10 Group
Client: Noah's Ark Children's Hospice

Best Health Cause Campaign
• The Last Photo, Hope&Glory and adam&eveDDB
Client: CALM

Best Public Awareness Cause Campaign
• The Last Photo, Hope&Glory and adam&eveDDB
Client: CALM

Collaboration

Best Advocacy Campaign
• Rebuild General Practice, BB Partners
Client: British Medical Association, General Practice Defence Fund

Best Environmental Cause Campaign
• Mainstreaming Nature Positive, MSQ Sustain
Client: Nature Positive Coalition

Best Equality & Inclusion Cause Campaign
• Enough - Violence against Women and Girls, MG OMD
Client: Home Office

Best Fundraising Campaign
• Bravery in Ukraine, Brandfuel
Client: Ukraine Embassy to the UK

Best Health Cause Campaign
• The Truth, Undressed, AnalogFolk Group
Client: Canesten, Bayer Consumer Health

Best Public Awareness Cause Campaign
• HSBC UK Safe Spaces, Wunderman Thompson
Client: HSBC UK

Brand Led

Best Advocacy Campaign
• #DigitalflashingIsFlashing, Hope&Glory and Broadcast Revolution
Client: Bumble

Best Environmental Cause Campaign
• Trainline ' I Came by Train', Mother London
Client: Trainline

Best Equality & Inclusion Cause Campaign
• Speedo - Swim United, Livity
Client: Speedo

Best Fundraising Campaign
• Building Happier Futures, John Lewis Partnership

Best Health Cause Campaign
• Always Read the Label, Hill+Knowlton Strategies
Client: Haleon

Best Public Awareness Cause Campaign
• Pulling in the Right Direction, MHP Mischief
Client: Avanti West Coast

Organisation

Agency of the Year
• 89up

Brand of the Year
• ITV's Social Purpose: Shaping culture for good

Leader of the Year
• Mark Fawcett, Chairman & Chief Executive, We Are Futures

Campaign of the Year
• The Most Inclusive Airline in the Skies, Lucky Generals and Tin Man
Client: Virgin Atlantic