SABRE Awards EMEA 2023 | PRovoke Media | 9 December 2022 | TBA

The SABRE Awards have always been about engagement, credibility, and relationship building. Now more than ever you need to be able to demonstrate your credentials in these areas, and the peer reviewed endorsement of your abilities that SABRE provides is increasingly critical.

Categories

Geographic
1. Africa
2. The Balkans - Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Romania, Serbia.
3. The Baltic - Poland, Estonia, Latvia, Lithuania.
4. Benelux - Belgium, Netherlands, Luxembourg.
5. DACH - Deutschland, Austria, Switzerland.
6. Central Eastern Europe - Czech Republic, Hungary, Slovakia, Slovenia.
7. France
8. Iberia - Spain, Portugal.
9. Ireland
10. Mediterranean - Italy, Greece, Cyprus and Malta.
11. The Middle East
12. Nordics - Denmark, Finland, Iceland, Norway.
13. Sweden
14. Turkey
15. Ukraine and Other Independent States - Ukraine, Belarus, Kazakhstan, Moldova, Georgia, etc.
16. United Kingdom - Small Budget - LESS THAN £ 50,000 in fees.
17. United Kingdom - Medium Budget - £ 50,000 - £100,000 in fees.
18. United Kingdom - Large Budget - £100,000 in fees or more.
19. Multi-Country Programme - Multiple EMEA markets.
20. Global Programme

Industry sectors

Consumer Goods
21. Automotive
22. Fashion & Beauty
23. Food & Beverage
24. Home & Furniture
25. Consumer Products

Consumer Services
26. Entertainment
27. Financial Services
28. Food Service
29. Retailers
30. Travel & Tourism

Business-to-Business
31. Energy and Natural Resources
32. Chemicals & Industrials
33. Professional Service Firms
34. Real Estate & Construction
35. Transportation & Logistics

Technology
36. Consumer Electronics
37. Technology: Hardware
38. Technology: Software & Services
39. Telecommunications
40. E-Commerce

Healthcare
41. Consumer Health
42. Healthcare Providers
43. Medical Technology
44. Pharmaceutical: RX

Non-Corporate
45. Associations
46. Educational and Cultural Institutions
47. Government Agencies
48. Not-For-Profit Organizations

Practice areas

Marketing Communications
49. Business-To-Business Marketing
50. Consumer Marketing (Existing Product)
51. Consumer Marketing (New Product)
52. Inclusive Marketing
53. Integrated Marketing

Corporate Reputation
54. Institutional Image
55. Employee Communications
56. Employer Branding
57. Executive Communications
58. Capital Markets Communications

Engaging Society
59. Purpose-Driven Branding
60. Community Relations
61. Corporate Philanthropy and Fund-Raising
62. ESG Campaign
63. Public Education

Advocacy
64. Crisis Management
65. Issues Management
66. Public Affairs

Media Relations
67. Corporate Media Relations
68. Product Media Relations (Consumer Media)
69. Product Media Relations (Trade Media)

Digital and Social Media
70. Digital Campaign
71. Social Media/Social Networking Campaign
72. Influencer Marketing
73. Branded Journalism
74. Word of Mouth

Experiential
75. Guerrilla Marketing
76. Publicity Stunt
77. Special Event
78. Sponsorship
79. Trade Show

Specialist Audience
80. Marketing to Men
81. Marketing to Women
82. Marketing to Youth
83. Marketing to Seniors
84. Multicultural Marketing

Diamond SABRE Awards

Diamond Sabre Awards
85. Company of The Year
86. CEO of the Year
87. The SABRE Award for Superior Achievement in Brand-Building
88. The SABRE Award for Superior Achievement in Reputation Management
89. The SABRE Award for Superior Achievement in Research and Planning
90. The SABRE Award for Superior Achievement in Measurement and Evaluation

IN2 SABRE Awards

Experiential Marketing
91. Live Events
92. Online/Virtual Events
93. Digital Promo & Activation

Earned Media
94. Digital/Print Media: General, Consumer and Lifestyle Media
95. Digital/Print Media: Business/Trade Media
96. Broadcast Media
97. Product Reviews
98. Earned Media with Influencers + Communities
99. Persuasive Content
100. Content Creation for Media Sites (Earned)

Sponsored & Paid Media
101. Content Creation for Media Sites (Paid)
102. Paid Influencer Programs + Endorsements
103. Product Placement (Entertainment Vehicle)
104. SEO/Content Distribution Program
105. Digital Marketing/Advertising

Social Media & Community Management
106. Social Video
107. Social Photos
108. Social Publishing / Blogs
109. Crowdsourcing & Co-creating
110. Best in Real-time Engagement
111. Best in AI/Virtual Reality/Augmented Reality/Immersive Technology
112. Best Meme/Viral Campaign
113. Best Use of Gamification/User-Generated Contests

Platform-Specific Campaigns
114. Best Use of Facebook
115. Best Use of Instagram
116. Best Use of LinkedIn
117. Best Use of TikTok
118. Best Use of Twitter
119. Best Use of YouTube

Owned Media
120. Website
121. Mobile Apps
122. Digital Publishing
123. Intranets and Workplace Apps
124. CSR, ESG and DEI Reporting
125. Annual Report
126. Documentary Film and Video

Tools and Tactics
127. AI/Virtual Reality/Augmented Reality/Immersive Technology
128. Audio: Podcasts + Music
129. Gamification/User-Generated Contests
130. Identity Branding
131. Illustrations + Photography
132. Meme
133. Real-time Engagement (Crisis and Issues)
134. Real-time Engagement (Newsjacking)

PR in the Metaverse
135. Virtual Worlds
136. Metaverse Events and Experiences
137. Gaming in the Metaverse
138. NFTs

Partnerships
139. Media Partnership
140. Influencer Partnership
141. Celebrity Partnership
142. NGO and Charity Partnerships
143. Brand Partnership

Data and Analytics
144. Social Listening
145. Data in Campaign Planning and Development
146. Insight
147. Behavioral Science
148. Original/Commissioned Research for PR
149. Measurement and Post-Campaign Analysis

The Tech Stack Awards
150. Communication, Collaboration and Productivity Tools
151. Social Media and Social Listening Tools
152. Forum and Community Management Tools
153. Campaign Measurement Tools
154. Internal Communications Tools
155. PR Software and Services
156. Platform Creation
157. Content Marketing Campaign
158. Storytelling
159. Data-Driven Campaign
160. Boldest Campaign
161. Most Disruptive Campaign
162. Combating Disinformation
163. Corporate Values in Action
164. Start-Up Marketing Campaign
165. Emerging Sector Campaign
166. Pro-Bono Campaign
167. Micro-Budget Campaign
168. This Year’s Issue: Ukraine

Agency Awards
169. Disruptive Agency of the Year
170. Data-Driven Agency of the Year
171. Purpose-Driven PR Agency of the Year
172. Diversity, Equity & Inclusion Initiative
173. PR Agency Employee Program
174. PR Agency Citizenship
175. PR Agency Marketing
176. Agency Thought Leadership
177. Agency of the Future
178. Creative Professional of the Year
179. Data Professional of the Year
180. DE&I Professional of the Year
181. Iconoclast of the Year
182. Innovator of the Year: Agency
183. Innovator of the Year: Brand
184. Write your own category