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Organizer MMA Global
Submission deadline 25 Jul 2021 5:00pm IST (12 months ago)
In your time zone: Jul 25 7am EDT
Region APAC

SMARTIES India honour the most effective mobile marketing in India. If your campaign ran in India, enter your campaign in India, APAC and SMARTIES X, to achieve local, region and global recognition, as well as improving your rank on the MMA SMARTIES Index.

Marketing Objectives Channel
• Brand Awareness / Experience
• Consumer Promotions
• Lead Generation
• Product / Service Launch
• Social Impact / Not-For-Profit

Media Channel
• Contextual / Native Advertising
• Cross Channel Integration
• Cross Mobile Integration
• Gaming / Gamification & E-Sports
• Mobile App (includes mCommerce Solutions)
• Social Media Marketing
• Best use of Branded Content

Technology Channel
• Programmatic and Machine Learning
• Mobile Audio / Voice
• Connected Devices / The Internet of Things
• Innovation
• Best use of vernacular language in mobile advertising
• Video Advertising
• XR Technology – (AR/VR/MR)

Creative Awards
• Best Brand Experience in Mobile Rich Media
• Most Engaging Mobile Creative
• Best Use of User Generated Content for Advertising
• Best Data Driven Display Creative