SMARTIES X Awards 2022 - Global | MMA Global | 16 December 2022 | Fontainebleau Miami Beach, 4441 Collins Ave, Miami Beach, FL 33140, US

SMARTIES is the world’s first marketing award recognizing innovation with 3 regional and 9 country programs. It is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands agencies, media companies and solution providers – Ideas that Resonate. The SMARTIES X Global competition is open to marketing efforts that ran between January 2021 and December 2022.

Your work must have made an impact during the eligibility period and the results you provide must be within this time frame. Elements of the work may have been introduced earlier and may have continued after, but your case must be based on data relative to the qualifying time. Judges will evaluate success achieved during the eligibility time period.

Categories

Marketing Impact
• Brand Experience
• Instant Impact
• Lead Generation
• Data Insights
• Product / Service Launch
• Customer Life-Cycle Marketing

Purpose Driven Marketing
• Social Impact Marketing
• Brand Purpose/Activism
• Diversity & Inclusion

Impact Media
• Cross Platform - All Media
• Cross Platform - Digital Only
• Gaming, Gamification & E-Sports
• Social Media Marketing
• Creator / Influencer Marketing
• Social Messaging / Chat Apps / Text Messaging

Experience Technology
• Audio / Voice / Sonic Branding
• XR Technology – (AR/VR/MR)
• Experimental / Innovation Technology
• Geo Targeting

Web 3.0
• The Internet of Innovation / Connected Intelligent Devices
• Spatial Technology
• Real Time Marketing
• Metaverse

E-commerce marketing
• Integrated Ecommerce Innovation
• O2O / New Retail / Innovative Sales Channels
• Social / Influencer Commerce

Creative
• Customer Experience (CX)
• User Experience (UX) & Design
• Personalization
• Short or Long Form Video