Social Buzz Awards 2017 | The Drum | 1 September 2017 | First Floor, 23 Curtain Road, Shoreditch, London, EC2A 3LT.

The Drum’s Social Buzz Awards celebrate and reward the very best in social media communications.
By rewarding effective social media campaigns and strategies, these awards give recognition to those who are using social media to communicate in exciting and innovative ways.
Open to any individual, agency, company, brand or organisation, these awards are the perfect opportunity for you to prove that you are the best in your industry.

Grand Prix- Sponsored by Buzzoole:
TMW Unlimited
For Lynx, Unilever & CALM
Bigger Issues

Chairman's Award:
The Cogency

Social Buzz Individual of the Year:
Gleam Futures
Dominic Smales, Gleam Futures - Individual of the Year

Community Manager of the Year:
TMW Unlimited
Jaylee Miguel

In-House Client Team of the Year:
Pottermore
In-House Client Team: Pottermore

Social Media Agency/Tea, of the Year:
We Are Social

Best Use of Twitter:
Starcom Mediavest Group
For Samsung UK
Samsung UK Best use of Twitter Treasure Hunt

Best Use of Facebook:
Resolution Media, OMD West, Los Angeles
For Activision
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare

Best Use of Snapchat:
Manning Gottlieb OMD

Best Use of Group/ Community:
twentysix
For NHS Organ Donation
Community Engagement: NHS Organ Donation

Best Use of Imagery:
OMD UK
For Coty
Miss Sporty Festival – Superdrug Takeover

Best Use of Video:
Field Day
For ARUK
Share the Orange

Best Use of Live Video:
Now Advertising Ltd
For Tennis Foundation
Project #AlternativeWimbledon

Largest ROI from a social media campaign or strategy:
Hill+Knowlton Strategies UK
For Oreo (Mondelez)
Customised cookie brings big ROI

Low Budget:
AV Browne Group
For National Trust Northern Ireland
The Giant's Causeway Sleeping Giant

Best Use of Social Media Advertising:
immediate future
For Lastminute.com
Platform breaking social media advertising

Best Blog:
WeTransfer
For WeTransfer
This Works

Most innovative use of Social:
Resolution Media, OMD West, Los Angeles
For Activision
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare

Best Socially Responsible Initiative:
We Are Social
For YouTube
#OursToLose

Best Financial Sector Social Media Strategy/Campaign:
We Are Social
For HSBC
Who’ll Shape Your Life?

Best FMCG/Consumer Goods Social Media Strategy/Campaign:
PREMIER
For Durex
#CondomEmoji

Best Travel/Leisure/Sports Social Media Strategy/ Campaign:
247 Laundry Service, PMG
For Beats By Dre
#Ready for anything, Beats by Dre scored big at the Euros 2016.

Best Public Sector Social Media Strategy/Campaign:
Met Office
For Met Office
#NameOurStorms – raising awareness of severe storms in the UK

Best Retail/E-Commerce Social Media Strategy/Campaign:
Iceland Foods, the7stars, Ball Street, Tangerine B2B, Brawl, SocialSignIn
For Iceland Foods
#ComeOnIceland - Iceland sponsors Iceland

Best Charity/Not for Profit Social Media Strategy/Campaign:
The Cogency
For 14-18 NOW
'we're here because we're here' - a modern memorial for the Battle of the Somme

Best Professional Sector Social Media Strategy/Campaign:
Irwin Mitchell LLP
Don't Quit Do It

Best B2B Sector Social Media Strategy/Campaign:
Chime
For Cisco
Cisco: The geek shall inherit the mirth

Best Automotive Sector Social Media Strategy/Campaign:
Weber Shandwick
For Vauxhall
#ParallelBarking

Best Integrated Campaign:
Edelman London
For Unilever, Knorr
Knorr, Love at First Taste, Best Integrated Campaign

Best User-Generated Content:
The Cogency
For 14-18 NOW
we're here because we're here - Best User-Generated Content

Best Crisis Management:
The Daffodil Hotel & Spa
For The Daffodil Hotel & Spa
Daffodil At Home Boxes Campaign

Best Social Stunt:
AV Browne Group
For National Trust Northern Ireland
The Giant's Causeway Sleeping Giant

Best Use of Insight/Monitoring:
TMW Unlimited
For Lynx, Unilever & CALM
Bigger Issues

Best Viral Campaign:
TMW Unlimited
For Lynx, Unilever & CALM
Bigger Issues

Best Social Event:
The Cogency
For 14-18 NOW
'we're here because we're here' - Best Social Event

Best Use of Promotions/Competitions:
The Forge Communications
For Kingsland Drinks Ltd
Find Shorn