The Content Marketing Awards 2021 | The Content Marketing Association | 17 September 2021 | TBA

The overarching aim of The Content Marketing Association is to promote the use of content as an effective marketing tool and showcase the channels it can be used for.
We also use our experience and expertise to advise and promote brands and media agencies wishing to enter the world of content marketing, an industry that’s now worth in excess of £5bn in the UK alone.

Through our thought leadership, research, events and training, our aim is to extend the potential content marketing has for brands whilst encouraging creativity and effectiveness.

The International Content Marketing Awards are the biggest night in the content marketing calendar.

Agencies and brands from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing.

2020 Past Winners

Best All-Round Agencies:

Large (over 50 staff):
• Cedar

Medium (11-50 staff):
• Future Fusion

Small (up to 10 staff):
• Brand Content

Best use of Print:
• Gold: TCO London & Sir Kensington’s/Unilever – Sandwich Magazine
• Silver: OTW & Stockholm Chamber of Commerce – STHLM Magazine
• Bronze: John Brown Media & Waitrose & Partners – Waitrose & Partners Food

Best Content Platform
• Gold: John Brown Media & Waitrose & Partners – Waitrose & Partners Food App
• Silver: Pace & PepsiCo – PepsiCo Jobs Stories Site
• Bronze: John Brown Media & NatWest – NatWest MoneySense

Best use of Social Media B2C
• Gold: Lucky Generals & Zoopla – Zoopla Fort Challenge
• Silver: Geelmuyden Kiese & Experis Academy – The Loaf Code
• Bronze: Hearst Content Agency & Asda

Best Content Team
• Gold: Medium Rare Content Agency & Qantas Magazine + Travel Insider
• Silver: Cedar & Tesco Content Team
• Bronze: 256 – Conquer Challenges with Creativity and Curiosity

Best B2B Campaign
• Gold: Geelmuyden Kiese & The Norwegian Labour Inspection Authority – Know Your Rights
• Silver: Spoon & Sandvik Coromant – Squaring the Circle
• Bronze: Edge & Vero – Committed to Broker Success

Best Annual Always-On Content Strategy
• Gold: Medium Rare Content Agency & Coles – Coles Magazine
• Silver: John Brown Media & Neste – Neste Thought Leadership Content Program
• Bronze: 256 & University of Limerick – Postgraduate Success for the University of Limerick

Best Consumer
• Gold: Edge & Virgin Money Australia – You Do You
• Silver: Cedar & Tesco – Every Little Helps
• Bronze: Pace & Verizon Wireless – Parenting in a Digital World

Best Content Campaign
• Gold: John Brown Media & St James’s Place – St James’s Place
• Silver: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
• Bronze: Spoon & Sandvik Coromant – Squaring the Circle

Best Finance
• Gold: Puzzle & Klarna UK – Heartbeats4Sneakers
• Silver: John Brown South Africa & Capitec – Capitec Move Campaign
• Bronze: Edge & Virgin Money Australia – You Do You

Best use of Influencer Marketing
• Gold: Lucky Generals & Zoopla – Zoopla Fort Challenge
• Silver: The Fifth Agency & HUN Wines – The HUNdred Society
• Bronze: Fluential & Adrian Flux Insurance – Capturing a Hyper-Engaged Audience with Influencers

Best Membership
• Gold: Redactive & Institute of Biomedical Science – The Biomedical Scientist
• Silver: John Brown Media & Pets at Home – MyVIP
• Bronze: Dialogue & Harley-Davidson and the Harley Owners Group – From Freedom to Lockdown

Best Specialist
• Gold: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
• Silver: 256 & Irish Life – In Search of Pension Parity
• Bronze: Geelmuyden Kiese & Av-og-til – Sing for Maria

Best use of Data & Insight
• Gold: Sea Monster Entertainment & Capitec Bank South Africa – LIVIN IT UP
• Silver: iProspect & Clarks – Schooling the UK’s Parents
• Bronze: John Brown Media & Neste – Thought Leadership Content for New Global Markets

Best Video – Series
• Gold: TCO London & Ardbeg/Glenmorangie Company – Ardbeg’s ‘Smoke Sessions’ with DJ BBQ
• Silver: The Fifth Agency & Lucozade Energy – #POSITIVECHAIN
• Bronze: Geelmuyden Kiese & Av-og-til – A Year of Change

Best Video Individual
• Gold: Geelmuyden Kiese & The Norwegian Labour Inspection Authority – Know Your Rights
• Silver: BBC StoryWorks & Deloitte LLP – Bringing Finance to Rural India
• Bronze: Spoon & Sandvik Coromant – The Seven Year Challenge

Editor of the Year
• Gold: Michael Jones, Progressive Content
• Silver: Kate Cornish, John Brown Media – Pets at Home
• Bronze: Nikki Duffy, John Brown Media – Waitrose & Partners

Best use of Innovative Technology
• Gold: Machine_ & Sanlam – Sanlam Connect StoryStackr
• Silver: OTW & The Swedish Red Cross – Dare to Save Lives
• Bronze: Puzzle & Klarna UK – Heartbeats4Sneakers

Best Travel
• Gold: Medium Rare Content Agency & Qantas – Qantas Magazine + Travel Insider
• Silver: Cedar & Mandarin Oriental Hotels – Enjoy Your Stay (At Home)
• Bronze: TCO London & Destination Canada – How To Canada

Best use of SEO
• Gold: Future Fusion & Canon Europe – Pro Stories
• Silver: VERB Interactive Inc. & Experience Kissimmee – Experience Kissimmee
• Bronze: Green Park Content & Unilever – All Things Hair

Designer of the Year
• Gold: Tan Parmar, John Brown Media and Waitrose & Partners Health
• Silver: Kerry Wakefield, John Brown Media and Waitrose & Partners Food
• Bronze: Richard Berry, Dialogue and Bentley Motors

Best Branded Podcast
• Gold: John Brown Media & Pets at Home – Puppy Podcast
• Silver: Future Fusion & Canon Europe – Shutter Stories: A Canon Podcast on Photography and Filmmaking
• Bronze: To The End & Adrian Flux – Fuelling Around

Best use of Imagery
• Gold: Rise at Seven & Under Lucky Stars – If the Light Pollution Cleared
• Silver: John Brown Media and Waitrose & Partners – Waitrose & Partners Food
• Bronze: Dialogue and Bentley Motors – Poetry in Motion

Best Automotive
• Gold: OTW & Volvo Construction Equipment – The Megaproject Listing
• Silver: HyperRedink & The City Council of Oslo – A Better Alternative
• Bronze: Dialogue & Bentley Motors – Adapt and Overcome

Best Inter Company Engagement
• Gold: Geelmuyden Kiese & YS (The Confederation of Vocational Unions) – When You Need To Be There For Others, We Are There For You
• Silver: OTW & IKEA – Global Newsroom
• Bronze: New Media & AB InBev Africa Zone – Security Covid-19

Best use of Content Within Media Relations
• Gold: SEMrush – Uncovering Hidden Stories with Statistics
• Silver: Geelmuyden Kiese & The Norwegian Directorate for Civil Protection (DSB) – Sisterna Taverna
• Bronze: BrandContent & Admiral – Visualising the Future of Mobility

Best use of Social Media B2B – Sponsored by Content Cal
• Gold: Spoon & Sandvik Coromant – Squaring the Circle
• Silver: Progressive Content & NatWest Group – Always on Social
• Bronze: Stein IAS & The Chip Shop Awards – #SaveCreativeSoul

Best use of Monetised Content
• Gold: Cedar & British Airways – BA Media
• Silver: John Brown Media & Waitrose & Partners – Waitrose & Partners Food
• Bronze: SevenC3 & Sainsbury’s – Sainsbury’s Magazine

Best use of Digital PR
• Gold: Rise at Seven & GAME – Christmas Tinner
• Silver: 10 Yetis Digital & Alertr – Making Sure the PR-ice is Right
• Bronze: 10 Yetis Digital & Hillarys – Staying Home With Hillarys

Best Partnership
• Gold: TCO London & Levi’s – Here & Now
• Silver: Nature Research Custom Media & KAUST – KAUST Discovery
• Bronze: Bridge Studios and KIA – Power To Surprise

Rising Star:
• Carrie Rose, Rise at Seven

Best Freelance:
• Libby Marks, Write on Tyne

Best Freelance Project:
• Andrea Sexton & Marmalade Trust – Loneliness Awareness Week Campaign 2020